Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Data with such low confidence is a poor foundation for sentiment analysis.

Ultimate Guide to Social Media Competitive Analysis

Sprout Social

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. For example, if your company sold watch straps, you would Google “watch straps” or “watch bands.” Facebook Competitive Analysis.

Trending Sources

Facebook Acquires Facial-Image-Analysis Firm FacioMetrics

SocialTimes Facebook

Facebook is focusing on the face with its latest acquisition, facial-image-analysis outfit FacioMetrics. The company was hatched at Carnegie Mellon University, and it released an application that detected emotions in people’s faces, IntraFace, which is no longer available via app stores.

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given.

[MUST WATCH] The Connected Company

SocialFish

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. This chart is an example of the insight you can generate through competitive analysis. It comes from Simply Measured’s Twitter Competitive Analysis Report. Every company and audience is unique.

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

Basically it lets you see which websites use the same hosting company, have the same IP addresses and use the same Google Analytics and Google Adsense tracking codes. Final Analysis.

Who “Owns” Social Media Data at Your Company?

Simply Measured

In this scenario, a centralized business intelligence team handles all data and analytics for the company. The Cons: As a social marketer (or a member of any other team), your analysis becomes less flexible. The Pros: Analysis is aligned with marketing goals.

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How to Keep Content Ideas Coming With Whitespace Analysis

Unmetric

If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management. Marketing Whitespace Analysis.

Think You Can Apply a SWOT Analysis to Social Media Marketing?

agora pulse

The SWOT framework is traditionally used to analyze the internal and external factors that help or hurt a company’s success. Going through a SWOT analysis helps to hone that strategy so you can focus on what will bring the greatest reward.

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2012 Acquisitions in Social Media Analysis

Net-Savvy Executive

I've been tracking acquisitions in social media analysis for years. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012. Companies

The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities.

The Social Media Analysis Business in 2014

Net-Savvy Executive

One of the nicest compliments I''ve received over the years came from a company founder who read one of my reports and said I''d summarized his company''s work better than they did. VC and PE money funded multiple acquisitons by companies staking out hoped-for prominent positions.

When is the social curation bubble going to burst? — Tech News and Analysis

gigaom.com

Tech News and Analysis. The company, which has been running in public since 2009, welcomed the injection of funds as a way to help expand and scale up its system for bookmarking and organizing, which is based around a clustered visual interface. Events. GigaOM.tv. Research. Apple.

4 Ways to Thump Your Competition with Better Facebook Analysis

Convince & Convert

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking.

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels). I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S.

Language Support in Social Media Analysis

Net-Savvy Executive

Even if your company does business in only one country, you might need multiple languages. Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse.

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market.

Finding a Social Media Analysis Tool With Specific Capabilities

Net-Savvy Executive

I launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. A little over a year ago, I added a free directory of social media analysis companies , which continues to grow as I discover more companies in the market.

How to Build a Company Culture That Works

SocialFish

The analysis of the responses will guide the development of a very focused workshop agenda, where the group will work through a small number of key discussion topics. The post How to Build a Company Culture That Works appeared first on SocialFish.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace.

How Fortune 100 Companies are Leveraging Social Media [Infographic]

Pamorama

link] Michael Borowiecki I'm a little surprised at how low the average number of accounts there are per company in each of the social media sites. link] reBlog from pamorama.net: How Fortune 100 Companies are Leveraging Social Media [Infographic] « [.]

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million. Do you offer ROI analysis?

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Special Guest: Scott Monty, Ford Motor Company.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Special Guest: Scott Monty, Ford Motor Company.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company.

Should Companies Play it Safe in Social Media?

Direct Marketing Observations

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation? Call it paralysis by analysis. . . . . . . . . . . What does that mean exactly, to play it safe?

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What to Expect When Hiring a PPC Management Company

Idaconcpts

If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. A PPC management company will manage your bids, advise you on what is worth investing a little extra into and what is not. Data analysis.

The 5 Reasons Most Companies Aren’t Measuring Social Media

Convince & Convert

What is measurable differs from company to company. Your type of company and how your business is structured has tremendous influence on what you can credibly and reliably measure within the social media realm. We hate math.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Identify sudden changes in the discussion volume to protect your company image.

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Make Your Company Look Alive

Net-Savvy Executive

When I talk with people in the social media analysis business, it's common to speculate about a coming reduction in the number of competitors. A number of companies have already gone away; they're just not the ones you've heard of. First, you need a company web site.

Companies Are Data-Rich and Insight-Poor [Report]

Mindjumpers

The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Companies are learning. Today’s consumers share tremendous amounts of data about themselves through social channels.

Analysis: Top 100 Twitter Users

Viper Chill

You are here: ViperChill » Social Media » Analysis: Top 100 Twitter Users Analysis: Top 100 Twitter Users Written by Glen, this post has 24 Comments In terms of traffic, I feel like Twitter is becoming a sort of hybrid between Digg of a few years ago and StumbleUpon.

How Our Big Data Platform and Social Analytics API Work

Simply Measured

Company News Education & Analysis Social MediaWhen you use Simply Measured, you interact with metrics, charts, reports, and data tables that help you answer business questions about social media.

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Creating social media content based on assumptions or half-assed “competitor analysis” is inefficient and ineffective. You can also use the time to thank and appreciate loyal fans, which will strengthen their bonds with your company.

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The Difference Between Content Marketing and Social Marketing

Simply Measured

According to Investopedia, social media marketing is: The use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers and engage with existing customers.

Instagram Lessons from the Forbes Top 10 Most Valuable Brands

Simply Measured

But Disney is here, too, owning some of the most innovative companies in the world like ESPN, Pixar, Marvel, Lucasfilm, and many others, including Babble, the parenting blog. Brand Profiles & Case Studies Education & Analysis Social Media