Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Data with such low confidence is a poor foundation for sentiment analysis.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Yet another post about 2018 B2B marketing trends?

New Report Highlights Key Instagram Stories Tips, Based on Analysis of 15k Stories

Social Media Today

Social analytics company Delmondo has teamed up with Buffer to put together the biggest report on Instagram Stories performance to date

Using Applied Behavioral Analysis in Social Media

Social and Logical

Research psychology has defined a framework called ABA (applied behavioral analysis). Every one of these instances cultivates an ongoing a mental and emotional association with your company. Applied Behavioral Analysis ABA antecedent behavior consequenceMarketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? It is simple and effective.

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

Analysis of people tagging photos with #trumpyourcat reveals 70.1% The post Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible appeared first on Social Fish Demographics Pro has just launched their new Instagram analytics tool.

Website Analysis Tools: 8 Powerful and Free Tools

Razor Social

What website analysis tools do you use for tracking your website performance? Let’s look at the analysis of razorsocial.com for Twitter’s Summary card data. Open Site Explorer is one of the website analysis tools provided by the SEO company Moz.

Why the SWOT Analysis Still Matters in Marketing

Convince & Convert

When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool.

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Fast Company.

Think You Can Apply a SWOT Analysis to Social Media Marketing?

agora pulse

The SWOT framework is traditionally used to analyze the internal and external factors that help or hurt a company’s success. Going through a SWOT analysis helps to hone that strategy so you can focus on what will bring the greatest reward.

How to Keep Content Ideas Coming With Whitespace Analysis

Unmetric

If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations. Process Management Whitespace Analysis. Whitespace Analysis is a term usually used in process management. Marketing Whitespace Analysis.

Instagram analysis: Adidas vs. Puma

Quintly

This is where today's competition between both companies originated. It’s a fun fact that founders of Adidas and Puma were brothers – Adolf and Rudolf Dassler. Together they founded the Dassler Brothers Shoe Factory.

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

Analysis of people tagging photos with #trumpyourcat reveals 70.1% Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics.

[MUST WATCH] The Connected Company

SocialFish

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy. A recent analysis of S&P 500 companies shows that when you triple the number of employees in an organization, its productivity drops by half. And companies are made of people, not levers and gears.

Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities.

Ultimate Guide to Social Media Competitive Analysis

Sprout Social

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. For example, if your company sold watch straps, you would Google “watch straps” or “watch bands.” Facebook Competitive Analysis.

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

Audiense

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market.

2012 Acquisitions in Social Media Analysis

Net-Savvy Executive

I've been tracking acquisitions in social media analysis for years. This year, I thought I'd do something new: I wrote a recap of the activity, which you can find at The Year in M&A, Social Media Analysis 2012. Companies

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. 5) Organic Content Analysis Tools like SEMRush, Moz, Ahrefs, or Screaming Frog.

Are You Wielding Your Social Media and Blog Like These Fortune 500 Companies?

agora pulse

LinkedIn, Twitter, and Facebook are the most utilized social networks by Fortune 500 companies, according to recent research from UMASS Dartmouth’s Center for Marketing Research. The report was part of an annual analysis of the digital efforts of companies on the Fortune 500 list.

Language Support in Social Media Analysis

Net-Savvy Executive

Even if your company does business in only one country, you might need multiple languages. Tools that can identify source languages usually offer filters based on the language, which is useful for directing items to analysts who can read them, as well as for analysis of content by language.

The Specialization of Social Media Analysis

Net-Savvy Executive

Judging from the way people are talking about it, social media analysis is segmenting into at least three subspecialties. Whatever the utility of any one approach, companies need a complete set of tools, so let's keep these emerging specializations in context.

[MUST WATCH] The Connected Company

SocialFish

Here is a 30 minute video of Dave Gray talking about “the connected company”, a theme with which you will be very familiar from Humanize. Dave is founder of XPLANE, a visual thinking company, and a partner in the Dachis Group, a social business consultancy.

Finding a Social Media Analysis Tool With Specific Capabilities

Net-Savvy Executive

I launched Social Media Analysis in 2009 to move industry news coverage from my personal blog to its own site. A little over a year ago, I added a free directory of social media analysis companies , which continues to grow as I discover more companies in the market.

Why are more companies seeking group leadership coaching? Because it works!

Janet Fouts

Group coaching can be quite rewarding for the company and team. This is especially true in companies where roles are siloed. We check in periodically with other practices and analysis or work with individuals as desired.

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How to one-up your competition with social media industry analysis

Sprout Social

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis. What is industry analysis, anyway? Social media industry analysis isn’t just about what your competitors are doing, though.

4 Ways to Thump Your Competition with Better Facebook Analysis

Convince & Convert

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking.

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels). I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S.

How HR Technology Can Increase Your Company’s Bottom Line

The Realtime Report

How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

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Companies Are Data-Rich and Insight-Poor [Report]

Mindjumpers

The amount of customer data can be overwhelming, and some companies therefore fail to turn the data into useful information and insight. Companies are learning. Today’s consumers share tremendous amounts of data about themselves through social channels.

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

A Sustainable Future: How This Renewable Energy Company Found the Perfect Side-Kick

agora pulse

Yet that’s exactly what Siemens Gamesa , a renewable energy supplier, had to do when the wind power business Siemens merged with the wind energy company Gamesa in 2017. So when they began the search for a social media marketing tool, they needed something that supported the entire company yet was lean enough to let them start small. It’s even harder when you are handling the merger of two companies.

My Year-End Look at the Business of Social Media Analysis

Net-Savvy Executive

Social Media Analysis is my attempt at a sort of online industry trade journal covering the companies that work with social media data. 2013 Saw More, Bigger Investments in Social Media Analysis First, where the investment money went. Social media analysis

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

2) There are major time-cost/benefit considerations (especially for companies with limited resources) 3) It is a “must&# for some businesses at this point (like restaurants, hotels,consumer goods), but still questions about larger adoption 4) I think some of the data capture benefits are overblown (for example when people are coming into a restaurant and how many people. link] Sarah Hartshorn Ignore Foursquare at Your Peril – An Analysis of Social Media Potential.

What to Expect When Hiring a PPC Management Company

Idaconcpts

If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. A PPC management company will manage your bids, advise you on what is worth investing a little extra into and what is not. Data analysis.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace.

How to Build a Company Culture That Works

SocialFish

The analysis of the responses will guide the development of a very focused workshop agenda, where the group will work through a small number of key discussion topics. The post How to Build a Company Culture That Works appeared first on SocialFish.

Make Your Company Look Alive

Net-Savvy Executive

When I talk with people in the social media analysis business, it's common to speculate about a coming reduction in the number of competitors. A number of companies have already gone away; they're just not the ones you've heard of. First, you need a company web site.

Analysis: Top 100 Twitter Users

Viper Chill

You are here: ViperChill » Social Media » Analysis: Top 100 Twitter Users Analysis: Top 100 Twitter Users Written by Glen, this post has 24 Comments In terms of traffic, I feel like Twitter is becoming a sort of hybrid between Digg of a few years ago and StumbleUpon.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

The alignment between your social media campaign and your brand / company goals and stated values. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Is your company embracing video and live streaming ?

Google PageRank Update – Internal Pages and Top Content Analysis

Kikolani

So I decided to do a little analysis of top content using pageviews, comments, tweets, and other factors in comparison to the PageRank of those posts. Here is a sampling of that analysis, including my own posts from this site, guest author posts on Kikolani, and a post I did for my company website (since I have access to their analytics).

Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

The difficulty of success means that competitive marketing analysis is more crucial than ever. Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market.

Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

Basically it lets you see which websites use the same hosting company, have the same IP addresses and use the same Google Analytics and Google Adsense tracking codes. Final Analysis.