Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas.

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Social Media Content Airlines Authentication 90

Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” sounds basic, but is often a step skipped by brand and content marketers alike. Take for example, NinetyEight : a Gen Z Marketing Agency. Asking questions like: “Who is this brand for?” “How

Trends 146

Trends Brands Airlines Energy 146

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Some facts: - Southwest Airlines has been in social media since 2006, when it launched its blog. -

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Airlines Social Media Collaboration Travel 232

Sprout Social

NOVEMBER 29, 2022

Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Alaska Airlines actually expanded its business model in new ways with the formation of Alaska Star Ventures , an investment arm that supports emerging aviation sustainability technologies. Let’s dive in.

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Examples CSR Airlines Collaboration 97

BeingOptimist

APRIL 10, 2023

These sectors include: Airlines Cruise lines Hotels and resorts Online travel agencies (OTAs) Car rental companies Tourism service providers Travel stocks are shares of publicly traded companies operating within these sectors. This competition can lead to price wars, reduced margins, and the need for continuous innovation.

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Travel Airlines Hotels Tourism 40

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. — Alaska Airlines (@AlaskaAir) February 5, 2020.

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Social Media Strategy Brands Airlines 136

Social Media Strategery

NOVEMBER 22, 2019

No matter what happens between now and then, there are also going to be some fundamental PR, communications, and marketing issues that need to be ironed out. ” Or “the Southwest Airlines locker room at the University of Texas.” They’ve now burned their college eligibility and don’t have a team.

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Brands Sports Marketing Airlines 81

Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” sounds basic, but is often a step skipped by brand and content marketers alike. Take for example, NinetyEight : a Gen Z Marketing Agency. Asking questions like: “Who is this brand for?” “How

Trends 78

Trends Brands Airlines Social Media 78

Ignite Social Media

SEPTEMBER 22, 2022

They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Some of these brands include Delta, Unilever, Monster, and GSK.

Review 91

Review Case Study Social Media Management Airlines 91

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). How to Avoid “Posting Cringe” Every social media marketer dreads being asked: “How can we be more like Duolingo?”

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Conversation Brands Authentication Trends 130

Twist Image

SEPTEMBER 4, 2014

Whether it''s structural, management-based or legacy team members, I''m often dumbfounded when I come across organizations that really struggle to get out of their own way to get the job done (well). How do you feel about the airlines? With that, the Irish airline, Ryanair , has a dubious reputation. It''s true.

Airlines 85

Airlines Brands How To Travel 85

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. And the most prominent of all is UGC. Keyhole helps brands learn their impact online.

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Social Media UGC Content Loyalty 52

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Most Commented.

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Social Media Airlines Sentiment Conference 244

Socialmedia.biz

FEBRUARY 24, 2019

For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

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ROI Social Media Airlines Proposal 132

Convince & Convert

NOVEMBER 14, 2014

So for Matt Gentile and his team at Century 21 , what is the goal of social media? Each franchise is its own individual business, so Matt’s team at corporate supports the 103,000+ agents in their 7,100 offices around the world with fresh content and with social media education. No one is going to buy a house on Facebook.

Social Media 128

Social Media Real Estate Airlines Mobile 128

Unmetric

MAY 28, 2019

And one of them is almost always Linda from Marketing. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. Its social team extensively uses pop culture references and also target their posts to get high engagement levels.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Hootsuite

SEPTEMBER 8, 2020

For example, Hootsuite uses @Hootsuite_Help , which is run by the support team. It also ensures you assign the right teams to monitor the right types of incoming public messages. Your customer service team can likely address client questions faster and in more detail than your social marketing team could do.

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Social Media HootSuite Issues Team 145

Convince & Convert

AUGUST 4, 2013

Here it is, in all its glory: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! Pro sports teams are starting to troll fans and other teams with regularity. Insert your women drive jokes below – haha! I have eight issues with this: 1.

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Social Media Airlines Communities Sports 152

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. The other airline that's going above and beyond in social media is Virgin America. Their blog, Nuts About Southwest , has been a perennial leader in the corporate blogging space.

Travel 165

Travel Social Media Airlines iPad 165

Proactive Report

DECEMBER 2, 2009

The trick to good PR and social media measurement is to work very closely with the online marketing team. A case study about their 72 hour fare sale. Learn to use tracking links and landing pages for each press release and social media channel. That way you can track the results and the success of each activity.

Airlines 73

Airlines Social Media Press Release Case Study 73

Twist Image

MAY 13, 2015

Especially when it comes to marketing. I saw one sponsorship marketing program this morning that's not going to be renewed. We see this in marketing all of the time. They are individuals with disposable income and probably rank highly on the scale of those always in the market for something like a better television.

Airlines 40

Airlines Marketing Loyalty Issues 40

Buffer Social

MARCH 19, 2020

It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. Last Thursday (March 12, 2020), as a team, we took a moment to stop and reflect. The first thing to say is that this isn’t a marketing opportunity. Support and keep your team informed.

Social Media Management 98

Social Media Management Social Media Retail Team 98

Techipedia: Tamar Weinberg

JANUARY 15, 2013

The most successful companies build their products on their purpose, whether it is Southwest Airlines striving to bring affordable air travel to everybody, Apple to create a seamless and stylish user experience, or Dyson to re-invent what we use every day and make it better. Walter was named among 25 Women Who Rock Social Media in 2012.

Press Release 192

Press Release Airlines Skills Retail 192

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. Andy Smith @kabbenbock. Brian Solis @briansolis.

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Twitter Airlines Syndication Blogger 187

agora pulse

DECEMBER 20, 2016

Messaging allows companies to complete the marketing funnel through awareness (via a News Feed), search and explore (via Messenger), and purchase (also via Messenger). KLM Royal Dutch Airlines. KLM Royal Dutch Airlines is expanding customer choice again with the help of Facebook. Image Source. The power of choice.

Examples 60

Examples Airlines Facebook Retail 60

Convince & Convert

FEBRUARY 23, 2013

Smart brands are adept at both socially enabled customer service and social media marketing, but few are equally good at both ingredients of the Magic Middle of social. Ford ( interview with Ford’s social media team on Social Pros podcast ). In companies where the executive sponsor for social is a marketer, SURPRISE!

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Social Media Banking Airlines Apple 141

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Automotive Klout Flipboard 160

Audiense

MAY 10, 2016

It’s a fairytale story for the club, but the marketers who invested in them before the start of the season are also reaping the rewards. A somewhat surprising figure was that some of the most followed accounts were other teams, with 38.12% of Leicester’s followers also following Manchester United. pic.twitter.com/6zG9XBN5Nj.

Social Media 99

Social Media Airlines Sports Report 99

Convince & Convert

NOVEMBER 14, 2014

So for Matt Gentile and his team at Century 21 , what is the goal of social media? Each franchise is its own individual business, so Matt’s team at corporate supports the 103,000+ agents in their 7,100 offices around the world with fresh content and with social media education. No one is going to buy a house on Facebook.

Social Media 66

Social Media Real Estate Airlines Mobile 66

Twist Image

FEBRUARY 5, 2018

In my world, it's not just about the teams on the field, but what happens in-between: the TV commercials (and how they extend online). App of the Week: Google Flights can now predict your delays (before the airlines!). digital marketing. digital marketing agency. digital marketing blog. marketing agency.

Advertising 51

Advertising Airlines Upcoming Google 51

Convince & Convert

NOVEMBER 27, 2013

Now, KLM Royal Dutch Airlines is taking that situation to its logical conclusion by updating expected response times to their Twitter page every five minutes! KLM’s social media team handles about 30,000 messages each week, according to a post on their site about the program. tweet this ).

Social Media 138

Social Media Case Study Airlines Study 138

BeingOptimist

JULY 16, 2022

It was established in 1927 as the most significant foreign airline in the US. Perform market research and determine the customers, their needs, buying habits, etc., Also, to prevent falling behind, they never lose sight of their rivals and take the initiative regarding the current market trends. Conclusion.

Tips 52

Tips How To Patterns Film 52

Rebekah Radice

APRIL 27, 2015

Too often, the cover photo is mistaken as a spammy marketing tool. Post your “customer of the week” photo and offer a mini bio and background congratulating the team member on their excellent work. Take Southwest Airlines for example. Posted by Southwest Airlines on Wednesday, April 22, 2015. Have a Clear Call to Action.

Small Business 131

Small Business Facebook How To Airlines 131

Socially Sorted

FEBRUARY 13, 2016

Do you have a serious case of FOMO about not attending Social Media Marketing World 2016? . Social Media Marketing World Virtual Ticket for 2016, to be precise. I would not have the knowledge, business (or award-winning blog) that I have today without learning from the team and writers at Social Media Examiner.

Eventful 54

Eventful Social Media Marketing Conference 54

Convince & Convert

OCTOBER 5, 2015

According to a press release from earlier this week, “the offer will last until March, 2 2016 and will only be available on planes equipped with the airline’s new ViaSat WiFi, which Virgin America claims delivers Internet speeds up to ten times faster than other Wi-Fi systems provided by competing airlines.” Water on Mars.

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Twitter Airlines Sentiment Press Release 60

Buzz Marketing for Technology

OCTOBER 27, 2008

As my team knows I have been looking for ways to incorporate video in the marketing mix at BearingPoint not just as a nice to have but as a staple of our interactive go-to-market. Candidly I have wanted to use more video for my own blog so I jumped at the chance. And here is a link to his original post - [link].

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Airlines Meeting Video Industry 100

Convince & Convert

NOVEMBER 10, 2015

TripCase is now a powerhouse mobile app that seamlessly manages at least 30 million trips each year using the combined power of over 40 airlines and more than 110,000 travel agents. “Anytime I can show my product team [that] if you assign resources to this, this is what you’ll get… that’s really powerful.”

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Airlines Travel SEO Collaboration 60