Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017.

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How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. ” Karlijn has developed a 150-member (and growing) social media team that is responsible for 24/7 customer support in 14 languages.

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United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment.

United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. United Airlines CEO Oscar Munoz responded to the incident with what felt like a knee-jerk comment.

3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. A team of people. The team of people is actually one or two people partially allocated to the blog.

Team 150

How to Measure Social Media -Southwest Airlines

Proactive Report

The trick to good PR and social media measurement is to work very closely with the online marketing team. A case study about their 72 hour fare sale. Learn to use tracking links and landing pages for each press release and social media channel.

How to Build an All-Star Social Media Team in 5 Steps

Buffer Social

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills.

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Book Review: The Social Employee

Webbiquity SMM

We had little to no authority over (other internal) teams to mandate change,” (Senior Director of Social Media and Public Relations Maria) Poveromo said. One of the most powerful impacts of social media is the way has democratized brands.

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Gatwick Airport To Publish New Children’s Stories Via SoundCloud

The Realtime Report

Social Media Campaigns airlines airports Children's Books families Gatwick Airport SoundCloud travelGatwick Airport recently became the first European airport to use the social network Soundcloud by releasing a series of audio books for kids and parents.

The Most Engaging Industries on Facebook and What to Learn from Them


The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. Claro has understood how important it is to be present where their customers are with a team that manages to take on the responsibility. KLM Airlines.

How To Suck As A Brand (With Grace)

Twist Image

Whether it''s structural, management-based or legacy team members, I''m often dumbfounded when I come across organizations that really struggle to get out of their own way to get the job done (well). How do you feel about the airlines? When I ask people, anecdotally, about brands they despise the most, it''s usually an airline that comes top of mind. With that, the Irish airline, Ryanair , has a dubious reputation. Tags: airline.

Living On Planes

Twist Image

or your local sports team. It's not the airline's responsibility to organize your agenda. If you're on the plane and it's delayed for two hours and you suddenly realize that you're not going to make that meeting you planned, don't blame the airlines. In short: you create the air and buffers to make airline travel as stress-free as possible. What are your tricks to making airline travel tolerable? airline. Do you live on a plane?

How Save Time and Rock Community Management

agora pulse

The team means business when it comes to being able to deliver measurable results to their clients and exceed all expectations. The social management team used SproutSocial for a while, but as new clients came on, it prompted a review. A huge thanks to the team at

How TravelMedia Save Time and Rock Community Management

agora pulse

The team means business when it comes to being able to deliver measurable results to their clients and exceed all expectations. The social management team used SproutSocial for a while, but as new clients came on, it prompted a review. A huge thanks to the team at

Retreat Postponed by COVID-19: Message #1

Buffer Social

This team communication regarding COVID-19 is part of our COVID-19 Response Series. Retreat is a very important event for us as a team – for alignment, morale, connection, culture, and moving initiatives forward.

IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

She described how today’s successful leaders see their team members as valued contributors and how they support learning and professional development. They are bringing in new perspectives by implementing cross functional teams and engaging outside experts.

How to Utilize Social Media as a Startup

For example, SurveyMonkey, an online survey development software, strategically partnered up with Microsoft Teams to bring quick survey-building tools and features to enhance workplace productivity.

5 Super Cool Facebook Messenger for Business Examples

agora pulse

KLM Royal Dutch Airlines. KLM Royal Dutch Airlines is expanding customer choice again with the help of Facebook. The team at CNN is embracing this trend by recommending personalized content to their readers. It’ll transform how your team communicates information.

New Study Reveals Consumer Attitudes Toward Customer Support During Holidays

The Realtime Report

“It may seem counterintuitive, but despite customer support teams being much busier than usual during the holidays, customers themselves are not seeing negative effects,” said Helpshift CEO Linda Crawford.

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Why Media Must Remember That Twitter is Still Relevant

Convince & Convert

According to the team of scientists behind the project, it is believed that during summer months, water runs down canyons and crater walls all over the planet that’s fourth closest to the sun. Your Next Flight… Equipped With Netflix? Bingewatchers everywhere, rejoice!

Why (and How) I Forced 912 People to Unfollow Me on Twitter

Ari Herzog

Most notable was Midwest Airlines. They stopped tweeting three years ago when they were bought by Frontier Airlines. I’m not sure what Team Eclipse Pro did but they don’t do it anymore.

Don’t Be Scared, Be Prepared: How to Manage a Social Media Crisis

Convince & Convert

Not all crises have the same response teams. messages, and give the response team a chance to activate and gather information. The worst time to start planning for a social media crisis is when you’re in the middle of one. Click To Tweet.

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz.

Social Media Management in Times of Crisis

Buffer Social

Last Thursday (March 12, 2020), as a team, we took a moment to stop and reflect. If you’re closing your office and the team is working from home and it isn’t impacting your customers, that might not be something you’d want to communicate. Support and keep your team informed.

Why brands need a social media monitoring strategy

Sprout Social

Airlines have some of the busiest social media notifications around and it helps to keep an eye on brand keywords. Because of listening tools, Alaska Airline was able to quickly respond to a customer’s tweets that didn’t directly mention them. Do you have a large team?

Why ROI isn’t everything with social media

Most of the brands that you love, for example, Apple, Southwest Airlines or Sephora, recognize social media marketing to be an integral part of how they spend their money, time and resources, which brings us to a simple, straightforward conclusion: Marketing is more about efficiency and less about ROI. Since marketing goals differ from business to business, everyone in the team will have different opinions on what an ideal ROI is.

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Brand Marketing and the Fair Pay to Play Act

Social Media Strategery

” Or “the Southwest Airlines locker room at the University of Texas.” They’ve now burned their college eligibility and don’t have a team. How would that play on a gymnastics team? Or a field hockey team?

How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

If someone is offering advice about the software product you created, thank him for his feedback, and if practical, escalate it to the teams who can make it happen. Southwest Airlines has its famous Nuts about Southwest blog which is a blog promoting an airline and a whole lot more.

How to Staff for PR Crises in Social Media

Ignite Social Media

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). PR or Communications Leads – Someone from your brand’s communications team needs to be present to help ensure that any messaging created is on brand and doesn’t set the brand up for further issues.

Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. …watching customers share and comment on really valuable and relevant content your team created.

How Century 21 Creates Award-Winning Real-Time Social Media

Convince & Convert

So for Matt Gentile and his team at Century 21 , what is the goal of social media? Each franchise is its own individual business, so Matt’s team at corporate supports the 103,000+ agents in their 7,100 offices around the world with fresh content and with social media education.

Social Media and Travel

Social Media Marketing

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. The other airline that's going above and beyond in social media is Virgin America.

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Leicester City: A Tale Of Success, Social Media Affinity, And Crisps


A somewhat surprising figure was that some of the most followed accounts were other teams, with 38.12% of Leicester’s followers also following Manchester United. They also have a 28% higher following than Malaysian Airlines.

A Very Smart Way to Combine Search and Social

Convince & Convert

TripCase is now a powerhouse mobile app that seamlessly manages at least 30 million trips each year using the combined power of over 40 airlines and more than 110,000 travel agents. Scrupulously Social and Slangy SEO.

The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity SMM

In 2011, I teamed up with Tom Pick (@ TomPick ) and his Webbiquity blog to unveil the first annual #Nifty50 Awards. By Cheryl Burgess, originally published on the Blue Focus Marketing Blog.

The Best Brands on Twitter 2014


Delta – Delta Airlines. It seems like everyone gets mad at airlines. Buffer app have taken this to heart with their customer support team replying to comments quickly. It’s no secret that we have a soft spot for Twitter here at Devumi.

25 brands every social media manager should follow on social


Its social team is hip, funny, and delightfully weird across all its social platforms, making Innocent an essential across “brands to follow” lists everywhere. Its social team extensively uses pop culture references and also target their posts to get high engagement levels.

Why Aren’t You Using the New Twitter Customer Service Features?

agora pulse

Last year Twitter teamed up with Applied Science to create a study relating to customer service on Twitter and the airline industry. Set up a separate account for Twitter customer service : This isn’t crucial, but makes tickets easier to sort, especially if your work with a team.

When Funny Becomes Inferno a Cautionary Tale of Social Media Humor Gone Wrong

Convince & Convert

Here it is, in all its glory: We just saw a tweet from Google facts that an airline in India only hires women because they are lighter, so they save $500,000 in fuel!!! Pro sports teams are starting to troll fans and other teams with regularity.

Choose Your Own Adventure With Content Marketing

Convince & Convert

Before joining the team at Ford, Scott worked in several communications and marketing agencies with clients such as Coca-Cola, American Airlines, T-Mobile, and GE Software, among others. Ford Vision: Transparency, Humanization, and Knowledge.

9 Productivity Tools I Use to Run My Company

Convince & Convert

Yet, our entire team is 11 people, with nine of them half-time. And, we’re totally virtual with team members located coast-to-coast. Garrett Moon and his team there are also incredibly easy to work with, and are always innovating.

How to Use Social Media for Crisis Communications and Emergency Management


For teams working at the center of a crisis (say, government social media teams or health care professionals ) social platforms are one of the top ways to get authoritative information to the population, fast. Know who’s on your “tiger” team. Know who’s on your “tiger” team.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Flyscoot’s mascot, Scootee-Chan, is almost as cute as our Talkwalker Yeti , but that’s only one of the reasons we had to mention the creative account of this small Asian airline.