Diva Marketing Blog

JANUARY 21, 2011

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Recently, Fard Johmar , Path of the Blue Eye , told me he liked the sometimes quirkiness of Diva Marketing and the dash of irreverence and fun -- especially on Fridays. Do the airline over-booked bump ! Or sometimes just plain silly. Cha Cha Cha.

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Airlines Marketing Film Loyalty 68

Small Business Mavericks

OCTOBER 15, 2014

There is a factor that makes a difference, though, and that’s the way that the site is set up. If a business is willing to invest in having pages or even sites targeted to the language of the customer, international commerce is viable for that business. Marketing & SEO Are About Language. That still makes me laugh.)

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SEO Airlines Small Business Sites 102

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. New to data analysis?

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Social Media Sentiment HootSuite Analysis 102

Hootsuite

DECEMBER 7, 2022

Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month. Twitter’s desktop site has its own built-in advanced search field, which is a great place to start your sleuthing.

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Twitter HootSuite Airlines Mobile 115

Pixlee

MARCH 30, 2022

Thought leaders in marketing and retail took on this topic at Shoptalk, focusing on understanding consumers’ preferences and behaviors, and how they shape product and marketing decisions. Radio Flyer saw a 7x increase in conversion upon seeding social content from the brand’s community across 117 on-site galleries. “We

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Trends Retail UGC Authentication 75

Buzz Marketing for Technology

DECEMBER 19, 2012

Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Path to CRM Nirvana.

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Insurance Banking Airlines Loyalty 206

Proactive Report

DECEMBER 2, 2009

The trick to good PR and social media measurement is to work very closely with the online marketing team. This sale was so successful that the traffic shut down the southwest.com site. Learn to use tracking links and landing pages for each press release and social media channel.

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Airlines Social Media Press Release Case Study 73

Unmetric

MAY 28, 2019

And one of them is almost always Linda from Marketing. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. This fashion brand is Instagram-famous and relies heavily on influencer marketing. What secret social sauce do they use?

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Social Media Management Social Media Brands Class 111

Twist Image

MARCH 25, 2016

You're not simply reading another news site. Marketers hate bots. Bots have been the bane of marketers for nearly as long as online advertising has existed. According to MarketingLand , bots will cost marketers over seven billion dollars in 2016 alone. billion in losses for marketers in 2016 on a global basis."

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Wikipedia Airlines Marketing iPhone 40

Twist Image

JANUARY 1, 2015

Why would the airlines mind? This type of fare is something called a "hidden city" ticket, and it''s been in the news a lot this week, because a site called, Skiplagged , is being sued by both United and Orbitz for $75,000 in lost income , because the site helps consumers find these types of flights. Oh hello, Barbara Streisand.

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Airlines Data Wikipedia Brands 40

Convince & Convert

NOVEMBER 14, 2014

The site gives you the ability to search for new podcasts based on the topic or even based on the host’s name(s)! “They understand the market better than anyone at corporate headquarters.” For digital media marketers immersed in the field, it’s important to remember that. Franchise Flexibility.

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Social Media Real Estate Airlines Mobile 128

Convince & Convert

JULY 4, 2012

Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today. Turning the data into useful experiences is how marketers unlock the power of data. Gina is a brand engagement specialist who seeks out creative solutions for marketing and business challenges.

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Data Airlines Class Loyalty 114

Techipedia: Tamar Weinberg

JANUARY 15, 2013

Facebook isn’t just a social networking site; it is a way of staying on touch with people around the world, a place to bring people together and building communities, and a tool for sharing information. The partnership of Mark Zuckerberg and Sheryl Sandberg, his COO, has been hugely important in growing the site as a successful business.

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Press Release Airlines Skills Retail 192

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Another essential consideration to take into effect as you plan your future marketing is the growth of green consumerism.

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Retail Trends UGC Mobile 52

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

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CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

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CSR Airlines Loyalty Hashtag 127

Pixlee

FEBRUARY 13, 2020

Retargeting anyone who visits your site is a common strategy that newbies employ. Simply because not everyone who visits your site is interested in your product. What’s more effective is to insert these snippets of code on specific pages of your site. We just opted for manual insertion into our site.

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Instagram Video How To Airlines 55

Convince & Convert

NOVEMBER 27, 2013

Now, KLM Royal Dutch Airlines is taking that situation to its logical conclusion by updating expected response times to their Twitter page every five minutes! KLM’s social media team handles about 30,000 messages each week, according to a post on their site about the program. tweet this ).

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Social Media Case Study Airlines Study 138

Janet Fouts

JULY 8, 2010

In these times what’s not to love about buying a coupon for a dinner at 40 or 50% of it’s market value? The most popular of these sites seems to be Groupon , and I recommend it to my clients for their small businesses. Sometimes I even forget I bought it and the money I spent stays in the pocket of the vendor. Does it work?

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Twitter Discount SMS Airlines 127

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. Then, we hit content shock. Social media is becoming a conversation.

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Social Media Engagement Brands Airlines 112

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.

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Social Media Automotive Klout Flipboard 160

Ari Herzog

SEPTEMBER 27, 2010

With a computer handy, he tweeted a message about the airline and received a response from @JetBlue’s new media director within minutes that his flight would take-off as scheduled. And the imperative for companies to conduct business in the now pervades all digital media and marketing. Why I wrote the above.

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Wireless Airlines Review Banking 112

Buzz Marketing for Technology

JULY 22, 2008

In The Back of the Napkin , Roam shows the actual drawing made on the back of a napkin by the founders of Southwest Airlines to illustrate their concept for a new airline that would become one of the great success stories of airline history (did someone say, Ding!?).

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Airlines Social Entrepreneurship How To RSS 100

SocMed Sean

NOVEMBER 14, 2011

Consider doing the following: 1) Think of social networking in old-school marketing terms – If you’re “segmenting” or “targeting” or “profiling”, you need to rethink. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people.

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Social Media Social Networking Airlines SEO 235

Sprout Social

AUGUST 9, 2019

How Does an API Relate to Social Media Marketing? When airlines share data about flights and prices, travel aggregating sites can compile them all and help you compare. If a company has multiple software products, private APIs are used for the software to “talk” to each other. The major social media networks all have APIs.

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API Social Media Banking Software 110

Convince & Convert

NOVEMBER 14, 2014

The site gives you the ability to search for new podcasts based on the topic or even based on the host’s name(s)! “They understand the market better than anyone at corporate headquarters.” For digital media marketers immersed in the field, it’s important to remember that. Franchise Flexibility.

Social Media 66

Social Media Real Estate Airlines Mobile 66

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. Grill and barbecue pit builders.

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Influencer Social Media How To SEO 111

Proactive Report

FEBRUARY 20, 2011

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. eMarketer expects the number of marketers using the channel will continue to rise through 2012.

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Metrics Conversation Social Media Bazaarvoice 75

Convince & Convert

FEBRUARY 14, 2024

Was Valentine’s Day created by marketers? No, but now is the time to give a little bit of love in your marketing. While some can’t wait to watch rom-coms and blast Taylor Swift songs, others shudder at the thought and loudly proclaim “Valentine’s Day is a fake holiday created by marketers”. Do you know what they value?

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Strategy Brands Marketing Airlines 125

Techipedia: Tamar Weinberg

MAY 19, 2008

There’s a bottom line: it’s a lot harder to sweep your mistakes under the rug, especially as a company in a world of conversing markets. Case #2: Continental Airlines Kicks Toddler Off Plane for Talking Too Much Now this just disappoints me. Continental Airlines said it will be investigating the matter.

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Reputation Airlines Digg MySpace 100

Writtent Blog

MAY 25, 2021

In order to successfully have water management strategies approved and a Section 104 agreement in place, its essential to assess the needs of the individual site in order to provide the optimal solution. Ideas regarding the last reading this site is essential segments which the founder.

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Industry Airlines Microsoft Real Estate 40

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. So online marketers will be seen polishing their Facebook marketing skills to stay ahead of their competitors. as of June 2014.

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Trends Social Media Strategy How To 60

Ignite Social Media

MARCH 8, 2018

Here is an airline pilot and a lifestyle influencer named Maria who shares all her adventures broken down into two diaries on her blog. Maz has some great projects on her blog and also provides free patterns on her second site which she links to in her posts. Sweden: Maria Pettersson – Pilot Maria. Speaking of planes. Fan of knitting?

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Influencer List Fashion Travel 110

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. The Nuts about Southwest blog is the corporate blog of Southwest Airlines. You don’t need to be a blogger to take advantage of the newest blogging methods.

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Press Release RSS Blogger Airlines 112

Convince & Convert

MAY 30, 2012

Jetsetter - Membership only site that provides access, knowledge and exclusive deals at luxury destinations across the world. Hipmunk – Displays real-time prices available on Orbitz, Getaroom, Hotels.com, HotelsCombined, or Airbnb and links out to the appropriate site to close the deal. Web, iPhone, Android). Web, iPhone, iPad).

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Travel Tools iPad Hotels 165

Oktopost

SEPTEMBER 24, 2019

In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. Engage Respectfully.

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Reputation Press Release Airlines Construction 83

Hootsuite

NOVEMBER 3, 2022

Read on to find out how to effectively market to this unique demographic with ever growing buying power. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. How to market to Gen Z: 7 best practices. Put values first.

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Airlines Marketing How To Influencer 109