Sprout Social

AUGUST 3, 2023

From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. What spawned the era of social entertainment?

Social Media 89

Social Media Content Airlines Authentication 89

Sprout Social

NOVEMBER 29, 2022

How your brand takes action can set it up to create lasting connections with audiences that are looking to put their money where their mouths are. To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back.

Examples 95

Examples CSR Airlines Collaboration 95

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

Brands 159

Brands Blogger Retail Case Study 159

Sprout Social

AUGUST 19, 2020

Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. No wonder brands are already taking advantage of Facebook Messenger to connect with their customers frequently, exchanging 20 billion messages each month. Building trust in your brand. Be responsive.

Facebook 142

Facebook How To Airlines Survey 142

Ignite Social Media

JULY 12, 2016

Perhaps you’d handle this online through your airline or service provider, maybe you’d call a customer service center, or even, gasp, go to the store! With so many types of bots and different types of brands, the time is fast approaching (if not already here) for your brand to decide if a chatbot is right for you.

Brands 60

Brands Airlines Travel Types 60

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. So, where do you start as a brand? How do you find the right influencers to represent your travel brand?

Travel 66

Travel Influencer Brands Airlines 66

Webbiquity SMM

NOVEMBER 27, 2018

” functionality; it’s ridiculous the platform still doesn’t display similar accounts if you mis-type a URL by one character) and three ways Twitter fans can help keep the social network vibrant. Previous posts here have covered functional changes Twitter needs to thrive (plus fixing it’s “did you mean…?”

Team 160

Team Marketing B2B Eventful 160

The Realtime Report

MARCH 20, 2023

Also, take into account the type of traffic in the area, whether it’s tourists or local residents. Brand recognition can be increased through strategic partnerships. Start collaborating with other companies such as airlines, hotels, or travel agencies.

Transportation 91

Transportation Insurance Discount Hotels 91

Twist Image

JANUARY 1, 2015

Why would the airlines mind? Well, it turns out that they mind, and they''re worried that these types of fare discoveries would not be good for business. Was Zaman looking to bring the airlines and travel sites to their knees? Of course, the most practical thing that the airlines could do in a situation like this, is to sue.

Airlines 40

Airlines Data Wikipedia Brands 40

Pixlee

FEBRUARY 9, 2017

A ‘ lifestyle brand ’ can best be described as a company that serves to cater its products or services to a specific group or culture of people based on expressed interests, attitudes, opinions, etc. Consider top lifestyle brands like Apple, Disney, and Nike for example. So, know where to start when building a brand lifestyle?

Brands 40

Brands Airlines How To Apple 40

Keyhole.co

JUNE 19, 2023

Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

MARCH 30, 2022

Social media is the number one source of brand discovery for 52% of this age group. Creating a two-way street between your brand’s social profiles and ecommerce website optimizes both channels for success ; 70% of shopping enthusiasts look to Instagram to discover new products. — Melissa Minkow (@Melissa_Minkow) March 29, 2022.

Trends 75

Trends Retail UGC Authentication 75

Twist Image

NOVEMBER 17, 2010

Can brands be human? Can brands be more human? Before getting into a philosophical and semantic debate over what it actually means to be "human," first think about what a brand really stands for. What is a brand? But we've also reached a point where that emotional connection between customers and brands goes both ways.

Brands 108

Brands Automotive Airlines Influencer 108

Twist Image

JULY 11, 2018

To build a brand. Feta cheese was the number one result that their own navigation (not a type-in search query) generated. This brand is constantly in the media talking about e-commerce, innovation, analytics and more. I got an email from the airline. With a listing of airline-supported hotels and prices.

Airlines 60

Airlines Retail Loyalty Hotels 60

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Ability to target influencers or brand advocates. Social media intelligence could be the answer.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Twist Image

MAY 3, 2011

Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone from a consumer (or even a brand advocate) into a non-consumer (or a brand terrorist).

Airlines 102

Airlines Twitter Social Graph Loyalty 102

Hootsuite

DECEMBER 7, 2022

Type this into the Twitter search bar… …to return these results. There are plenty of reasons why you may want to use advanced Twitter search to help with your brand’s Twitter or overall social strategy. If your brand is making waves on Twitter, you’ll likely see plenty of people pop up in your mentions tab. Throw it back.

Twitter 116

Twitter HootSuite Airlines Mobile 116

Janet Fouts

JUNE 18, 2015

This one is from JetBlue and features an airline attendant having fun with passersby and even giving away some tickets! Watch it here: There have been other great examples of this type of advertising. Do you remember the brand or just the gag? My question to you is this. Is Shockvertizing effective? Does it matter?

Airlines 70

Airlines Advertising Campaign Types 70

Sprout Social

JANUARY 25, 2021

The real challenge, however, lies in narrowing those options down and knowing how to find the right influencers for your brand. If their values don’t align with your brand’s, a controversial post can quickly lead to a PR nightmare. Simply signing a well-known influencer with thousands (sometimes millions) of followers isn’t enough.

Influencer 108

Influencer Campaign How To Marketing 108

Bare Feet Studios

JULY 2, 2008

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

Airlines 40

Airlines Marketing Travel Hotels 40

Rebekah Radice

APRIL 27, 2015

Posting Only One Type of Content. Using multiple media types allows you to reach a new audience and keep your fans excited to come back for more. Check what time is best to post and what type of content receives the most engagement. She changes it out frequently, keeping it fresh, interesting and always on brand.

Small Business 131

Small Business Facebook How To Airlines 131

Audiense

JUNE 15, 2016

These are just some of the types of people you will meet on and outside of Twitter; who will not only be receptive to your ads, but will also engage with them. Are you an airline brand looking to target holiday goers for the upcoming summer holidays? People who love watching videos on Twitter. People who love Marmite.

Airlines 60

Airlines CPA Mobile Advertising 60

Audiense

JUNE 15, 2016

These are just some of the types of people you will meet on and outside of Twitter; who will not only be receptive to your ads, but will also engage with them. Are you an airline brand looking to target holiday goers for the upcoming summer holidays? People who love watching videos on Twitter. People who love Marmite.

Airlines 60

Airlines CPA Mobile Advertising 60

Twist Image

SEPTEMBER 19, 2014

These stickers highlight everything from resolution, to types of cable inputs to other kinds of smart features that the screens have built into them (like Netflix , etc.). I found myself with an extended flight delay (it happens) and I was waiting in an airport lounge (airline, lounge and location won''t be mentioned). But it doesn''t.

Airlines 81

Airlines Retail Travel Instagram 81

Pixlee

JUNE 8, 2021

A whopping 73% have even gone as far as to demand that brands take action to ensure that they aren’t operating at the expense of the clean environment. . Delta shared an Instagram post this year about its switch to more fuel-efficient planes, one of the ways the airline aims to reduce its carbon footprint.

Instagram 52

Instagram Engagement CSR How To 52

Pixlee

JUNE 16, 2021

Don’t miss out on this opportunity for brand growth! Pixlee’s mobile commerce solution allows you to design an app-based shopping solution for your brand complete with user-generated content to provide social proof to your customers. Experts expect ecommerce penetration rates to reach 25% by 2025. Shoppers Go Online.

Retail 52

Retail Trends UGC Mobile 52

Convince & Convert

NOVEMBER 14, 2014

Each franchise, even each agent, is its own brand. Only by pulling together with the whole organization can these types of campaigns find such success. “I want to know what was behind his thinking in putting the disco lights in the Virgin American Airlines.” Social Media Number of the Week: 3.8 That’s 3.8

Social Media 129

Social Media Real Estate Airlines Mobile 129

Talkwalker SM

MAY 26, 2016

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ). Screenshot from @mrslvoemon.

Analytics 68

Analytics Influencer Apparel Airlines 68

Twist Image

APRIL 19, 2017

Even rock stars question their own relevancy every now and again (maybe brands should come at it with the same self-reflection and humour?). The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Airline status luggage tags. Middle-aged.

Travel 71

Travel iPhone Analytics Airlines 71

Buffer Social

SEPTEMBER 6, 2016

As with any new feature, this opens up a ton of opportunity and some more flexibility with the types of content we can create on Instagram. We decided to dive in at the deep end and take a look at how this feature works, what brands are already doing with zoom, and how you can use it as well. 10 Examples of brands using Zoom.

Features 40

Features Instagram Brands How To 40

Convince & Convert

FEBRUARY 14, 2024

Now is the time to start cleaning up your marketing house, and get all of your data in order to see what you already have, and what you need to start tracking, in order to create truly personalized campaigns that will make customers fall in love with your brand. It’s true: customers are more likely to buy from brands who can make them laugh.

Strategy 127

Strategy Brands Marketing Airlines 127

Hootsuite

SEPTEMBER 8, 2020

Customers expect to be able to reach out to brands on social channels for help—and get a quick reply. It’s simple: People want brands to offer social customer support. But 45% of brands took more than five days to respond to messages through their Facebook Pages! 57% of consumers said customer service increases brand loyalty.

Social Media 145

Social Media HootSuite Issues Team 145

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 5% switched airlines. Without some type of benchmark to compare your efforts to, you won’t be able to move your strategy forward. Marriott was one of the first travel brands to join Snapchat.

Travel 40

Travel Class Social Media Hotels 40

Pixlee

FEBRUARY 13, 2020

Retargeting through Instagram stories bring a whole new taste to retargeting for ecommerce brands. In fact, keeping your brand top of mind is an important component of the buyer journey. In fact, keeping your brand top of mind is an important component of the buyer journey. The audience type will be “Website Traffic.”

Instagram 55

Instagram Video How To Airlines 55

Writtent Blog

MAY 25, 2021

If you are like most modern enterprise businesses, you already hold and support a diverse list of Microsoft subscriptions, including Microsoft Office 365, Dynamics 365 Finance and Operations, Microsoft CRM now re-branded to Dynamics 365 for Customer Engagement (CE) and new Microsoft Azure services.

Industry 40

Industry Airlines Microsoft Real Estate 40

Pixlee

JUNE 14, 2021

Once you have done your research, decide on the type of content you want to create. Start by looking at your biggest fans and brand mentions, or use a content collection and curation platform to automatically pull in this bank of media. A surefire way to engage your audience is through user-generated content (UGC).

Instagram 52

Instagram UGC Apparel Hashtag 52

Hootsuite

JUNE 25, 2019

In this example from Hallmark UK and Ireland’s Instagram account, the entry rules and deadline are clearly stated, and an on-brand image of the prize ties it all together. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Tag a friend.

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Examples Social Media Instagram Hashtag 111