Harp Interactive

MARCH 31, 2010

Twitter Followers. Twitter Retweets. Twitter Conversation (measured in @mentions). Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). SocialToo : Creates social surveys and manage Twitter Follower. Facebook Page Fan Numbers.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. We are excited to announce that Sprout’s Cross-Network Paid Performance Report is here to help.

Strategy 98

Strategy Aggregator Overview ROI 98

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Ignite Social Media

APRIL 30, 2018

What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on. YouTube and Twitter also seem to be losing ground with influencers. Twitter Can’t Escape Bots. We will be closely watching as this story unfolds.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Laurel Papworth

MARCH 15, 2010

Twitter just announced @anywhere platform – notice who is missing? Anyway here’s my thoughts, right after the Twitter blog/press release : Monday, March 15, 2010. When we designed Twitter, we took a different approach—we didn’t require a relationship model like that of a social network.

API 69

API Twitter Widget Aggregator 69

Sprout Social

MARCH 11, 2020

Below we’ve highlighted how to find your most successful social media posts, broken down by platform. Before we dive into specific platforms, we should note that defining “success” isn’t one-size-fits-all. Facebook is known for its robust (and sometimes overwhelming) analytics platform.

Social Media 125

Social Media How To Metrics Analytics 125

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 114

Brands Sentiment How To Analysis 114

Convince & Convert

JUNE 6, 2014

Tweetable Moments Any platform that we activate on, we will measure the living daylights out of it. Paul’s team uses Sprinklr to manage their social content across platforms and across countries. They send out between 2,500 and 3,000 posts per week and have 174 Twitter handle s for specific localities.

Social Media 144

Social Media API Aggregator Team 144

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Let’s get started.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

agora pulse

DECEMBER 23, 2019

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. Imagine if the overwhelming majority of your social media editorial calendar was based on ‘shows’ by day, and by platform.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. Find out how Carvel Ice Cream uses the feature to improve their response time on Twitter.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Harp Interactive

FEBRUARY 9, 2010

Twitter Tools: tagwalk. Provides a snapshot of your Twitter account including your latest tweets, who you talk to, your links, mentioned by, interests, stats and more. Taweet (beta) is a social calendar and event promotion application for Twitter. Taweet adds a whole new dimension to your Twitter experience: the future.

Resources 243

Resources Ping.fm Tools Social Media 243

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

Further, in their annual social retail report , which aggregated data from over 10,000 retailers representing 304 million unique shoppers and 1.69 Among the more interesting findings: Users coming from a social network spent $126.12 On the contrary, the average order value of a non-socially engaged person was $116.55.

Social Media 100

Social Media Retail Apparel ROI 100

Convince & Convert

APRIL 25, 2014

Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on.

Communities 134

Communities B2B How To Forums 134

Buffer Social

OCTOBER 1, 2018

Twitter algorithm. While the Twitter timeline seems mostly reverse chronological, it also uses an algorithm to show an individual the tweets that it thinks she might be interested in. Similar to Facebook, every tweet is given a score based on how relevant Twitter thinks the tweet is to her. Fewer but better posts.

Organization 108

Organization Flipboard Social Media Company 108

Direct Marketing Observations

SEPTEMBER 13, 2010

Semi-truth #1: Our infatuation with the next, new, shiny, thing in social media depreciates as soon as we realize that it’s just another engagement, aggregator, application, thingy requiring more time, increased effort, permission to access, another profile creation etc., Note I quickly had to run and look up the word nebulous).

Social Media 162

Social Media MySpace Social Networking Applications 162

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Hootsuite

FEBRUARY 16, 2021

It’s the easiest way to repurpose and edit content to make a post appropriate across your various social channels. Rather than cross-posting the exact same content on every social platform , you can edit handles, hashtags, language and links to make each post appropriate for its intended audience.

HootSuite 140

HootSuite Features URL Template 140

Twist Image

JANUARY 31, 2012

With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. Back in 2003, the Internet could not really handle too much audio and video, so text-based platforms were more commonplace.

Hitwise 101

Hitwise Delicious Findability Yahoo 101

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Harp Interactive

OCTOBER 9, 2009

Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Check out Twitter as a way to show a company’s personality. Can you reach more potential buyers/users/customers on social networks.

Social Media 232

Social Media Press Release Marketing Widget 232

The Realtime Report

AUGUST 1, 2014

As we think about the process as a journey , we see that simply analyzing content consumption in aggregate for a purchase decision is not enough to help marketers and media planners think about an integrated media strategy. Even when we first began analyzing web site traffic we had a manageable set of properties to measure.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

NOVEMBER 26, 2018

Bigger brands with large customer bases tend to have presences across multiple platforms. For the sake of narrowing down where you should spend your time, below is a quick overview of each of the major social platforms. Simple and straightforward, Twitter is a solid starting point for most businesses.

Social Media 106

Social Media Marketing URL Hashtag 106

Socialmedia.biz

JULY 23, 2017

Are you in the hunt for an employee advocacy platform? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Keyhole.co

MARCH 7, 2022

Only if you have something more accurate to prove the value of your social marketing plan. Enter social media reporting. What is A Social Media Report? These social media metrics tell you where your brand stands against your competitors when it comes to online discussions. How to Create Social Media Reports Manually?

Report 52

Report Social Media Metrics How To 52

Buffer Social

JUNE 27, 2023

Ever since Twitter’s ownership changed in late 2022, several apps have sprung up offering to be alternatives with varying degrees of popularity. In this article, we’ll dive into these apps, what you need to know about each one, and share some advice for your potential future on these new platforms.

Social Networking 131

Social Networking Twitter Flipboard Feed 131

Convince & Convert

MAY 10, 2016

It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.

Communities 60

Communities Aggregator Social Networking Organization 60

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Metrics 40

Metrics Twitter Comparison Report 40

Almost Savvy

AUGUST 3, 2010

It is amazing how much work and communication I get done through Facebook and Twitter, but email is still the reliable workhorse it always was. I’m kind of into social networking (you may have heard). Like many of us, I get emails and invitations to connect from people I may know on one platform, but not another.

Tools 238

Tools Privacy LinkedIn Applications 238

Sprout Social

FEBRUARY 20, 2020

You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Not all social platforms are created equal. Step 6: Stay nimble.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

JANUARY 27, 2021

But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Because YouTube’s algorithm (like most social algorithms ) is unpredictable. Competition is absolutely fierce on the platform as well. Again, don’t let the platform intimidate you!

Analytics 142

Analytics YouTube Video Embedding 142

Convince & Convert

JUNE 18, 2014

DataSift’s platform enables companies to easily aggregate, filter, and extract information from the billions of social-media conversations that happen across the world. Each of these fast-growing companies has a unique education-based headache, and we have become the Tylenol to provide assistance. DataSift Who is Datasift?

Trends 154

Trends Marketing Education Training 154

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. To guarantee a complete picture of your business’ online presence, stepping up your online social listening is a must-do. What is online social listening? Sounds pretty “social” to us! Good question!

Reddit 100

Reddit Tumblr YouTube Review 100

Sprout Social

FEBRUARY 5, 2020

But before you get to that conversion stage, you’ve got to find out where and how your prospects and leads are spending their time on social. Enter social listening. . No more jumping from platform to platform, no more searching “by hand.” Tools like Sprout Social save time by crawling listening data for you.

Tools 94

Tools Sentiment How To Team 94

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. In 2006, Twitter is born. What are fantasy sports? They can update each other.

Sports 83

Sports Social Media Engagement Compete 83

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. And get results that fuel your brand awareness and social strategy.

Platform 73

Platform Tools Curation LinkedIn 73

Buffer Social

AUGUST 12, 2019

Twitter LinkedIn Snapchat Pinterest. Yet when you hear about strategies for marketing to social networks, you rarely hear about Reddit. That’s how the best social networks thrive! One of the best is Redditlist which aggregates the most popular subreddits and lets you search for keywords.

Reddit 65

Reddit Strategy Marketing Authentication 65