Pam Moore

AUGUST 13, 2019

Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter.

ROI 60

ROI Strategy Twitter How To 60

Sherrilynne Starkie

JUNE 15, 2018

per cent this year, a faster increase than any other global market, according to biannual forecasts just released by Dentsu Aegis Network, an international digital advertising group. Digital, especially mobile advertising, is driving the growth as smartphones are becoming Canadians’ primary access point to services and content.

Paid Search 139

Paid Search Mobile ROI Advertising 139

yMarketingMatters

JANUARY 10, 2014

Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another. The exponential growth of smartphones and other mobile devices is real. More people are using mobile devices to view Web pages. Remember to check how emails display on mobile.

Social Media 277

Social Media Tips Marketing Mobile 277

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Advertising 132

Advertising Marketing How To Education 132

Twist Image

APRIL 24, 2014

The price of advertising (or anything, for that matter) is typically predicated on value. When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.) Gone forever.

Cost 78

Cost Advertising Analytics Price 78

Pam Moore

NOVEMBER 23, 2017

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. How to Partner with Your Social Media Agency for Maximum Success and ROI.

Social Media 165

Social Media How To Marketing ROI 165

yMarketingMatters

JUNE 24, 2017

Advertising. Mobile Responsiveness for EVERYTHING! Measurement & ROI. With Google Search and mobile usage growing exponentially, people are searching for information 24/7, mostly on mobile. With Google Search and mobile usage growing exponentially, people are searching for information 24/7, mostly on mobile.

Conference 177

Conference Social Media Tips Findability 177

The Social Media Incubator

NOVEMBER 16, 2009

scan or click the QR code to see the packages we offer True Social Media ROI is All About Integration by admin on November 16, 2009 Not long ago, a client came and asked if we could “help her business go viral” by launching social media for her company. Public Relations and Small Business Mavericks C.E.L.

ROI 106

ROI Social Media Foursquare Consultant 106

Twist Image

APRIL 4, 2014

When people talk to me about advertising agencies - especially ones that claim to be "fully integrated" - what I (still) hear is: digital advertising. Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. Advertising is one component of the communications challenge.

Advertising 92

Advertising Marketing Comparison Banking 92

Hootsuite

MAY 16, 2022

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. Some industries are more competitive than others for ad space, which affects the cost of advertising.

Cost 94

Cost CPC Facebook HootSuite 94

Saying It Social

MARCH 5, 2015

Find out what the new Instagram Carousel Ads are all about, what it means for ROI analytics, and how your business can prepare for the big change! Instagram Social Media marketing Mobile technology Online advertising sayitsocial social media Storytelling'

Instagram 100

Instagram ROI Mobile Analytics 100

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. Ready to read on?

Cost 40

Cost Advertising Price Facebook 40

Socialmedia.biz

MARCH 17, 2021

Using the age-old marketing strategies like social media advertising instead of targeting modern channels like mobile apps and video channels will decrease sales. For example, if you get less conversion rate from YouTube ads than the past two months, try to change the video ad’s style or advertise in a new, more popular video channel.

Discount 102

Discount Price Loyalty Buy 102

Pam Moore

SEPTEMBER 21, 2016

How to increase sales, leads and ROI with conversion rate optimization. Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime! Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following: . Conversion rate definition. Conversion rate optimization (CRO) definition.

ROI 60

ROI Conversation Training Template 60

Ignite Social Media

AUGUST 29, 2016

Calculating the ROI of Customer Engagement. But proving ROI is even better. To that end, a new Harvard Business Review article came out this week called “ Calculating the ROI of Customer Engagement.” But when Facebook pushes something, Facebook advertisers would be wise to comply.

ROI 87

ROI Notification Video Library 87

Sprout Social

APRIL 27, 2022

Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Create mobile-deep links.

URL 105

URL Engagement Domain Name API 105

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. this is the integraged digital media framework I use with my clients, no matter the challenge.

Marketing 199

Marketing Syndication Adwords Social Media 199

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk about differentiation and how to stand out from the crowd.

ROI 78

ROI Strategy How To Marketing 78

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy. As an advertiser, you only pay when viewers choose to keep watching past those first 5 seconds.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Pam Moore

APRIL 14, 2017

billion mobile daily active users on Facebook you must not only optimize your visual marketing and images for the desktop but also the mobile device. Facebook Advertising Foundations: 5 Things You Must Do Before Spending a Dime. Facebook Advertising Policies in a Nutshell. You can do better!

Template 167

Template Templates Facebook iPad 167

Harp Interactive

AUGUST 26, 2010

“The survey results indicate that they are planning to spend money but are still looking for guidance on how to spend their budgets, how to track ROI and the best ways to engage with key customers.&#. Emerging platforms in which marketers are planning to increase investment include: Mobile apps (i.e. In-game advertising (i.e.

Study 285

Study Social Media Survey Conference 285

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Now more than ever marketers are asked to achieve increased performance (usually this quarter), prove ROI, and demonstrate how a throng of marketing activities generate sales. Social media technologies, along with rich internet enabled mobile devices, have catalyzed a decade long trend of evolving digital behaviors by consumers.

Marketing 225

Marketing Loyalty Statistics ROI 225

Pam Moore

JULY 5, 2017

How much of your web or blog traffic is coming from mobile devices? How to leverage all of the above to increase ROI on every dollar you spend on paid media, content marketing, influencer marketing, email marketing and more? How to know what percentage of traffic to your site is coming from mobile devices.

Analytics 167

Analytics Google Metrics ROI 167

Convince & Convert

MAY 21, 2013

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips.

Campaign 154

Campaign CPM Facebook CPC 154

Social Media Strategies Summit

SEPTEMBER 3, 2020

The 2000s was the rise of mobile that placed the power of the internet and desktop computers in the palm of your hand. In 2020, building a voice app can be equated to being one of the first brands to build a website in the 1990s or a mobile app in the 2000s. Your ROI will be happy that you did.

Real Estate 156

Real Estate Marketing Skills Domain Name 156

Pam Moore

JANUARY 28, 2016

Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter.

Conversation 113

Conversation Tips Twitter ROI 113

Hootsuite

NOVEMBER 5, 2021

Clear ROI: We’re committed to helping you measure the success of your social media initiatives. In the future, we strive to drive unparalleled performance to maximize return on investment (ROI) and attract, retain, and develop top talent. Stay updated through push notifications on Hootsuite Mobile.

HootSuite 116

HootSuite Notification Hashtag Upcoming 116

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.

SMS 187

SMS Strategy Marketing Discount 187

Webbiquity SMM

DECEMBER 10, 2013

What’s the ROI of Content Marketing? The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). DeSantis Breindel ). Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ( eMarketer ).

Statistics 207

Statistics B2B Content Marketing 207

Idaconcpts

JULY 25, 2011

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Multimedia and mobile tracking – Using Google Analytics you can track your mobile website as well as your mobile apps and any mobile device that is web enabled.

Analytics 146

Analytics Google ROI Adwords 146

Twist Image

OCTOBER 14, 2011

Are you a marketing professional or an advertising professional? The majority of them are advertising professionals. In the end, we're still being asked about the ROI of Digital Media like it's an advertising campaign. Don't confuse Marketing and Advertising. How different is the Web from mobile and tablets?

Findability 107

Findability Marketing Loyalty ROI 107

Webbiquity SMM

APRIL 27, 2010

A year ago, the top questions most marketers had about social media related to tactics, with ROI second. This year, questions about ROI top the list. Exposure vs. ROI. This seems somewhat surprising; while social definitely reduces media/advertising expenses, it increases labor costs. The Biggest Question.

Report 191

Report Social Media B2B Newsvine 191

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding! No convinced?

SMS 87

SMS Marketing ROI API 87

Pam Moore

SEPTEMBER 9, 2020

Then add content creation, content production, audience research, paid media (advertising) and the list goes on… and you could potentially waste a LOT of time and money if you don't understand the buyer's journey to make sure you target, engage and convert the right prospects to paying customers. This is how ROI is achieved!

Conversation 78

Conversation Template Templates Marketing 78

Hootsuite

OCTOBER 24, 2022

Here’s how to delete your Instagram account in the app, from a computer, or via mobile web browser. The steps below also work for mobile browsers (e.g. Give it a fair shot to provide a positive ROI for you. Plan, schedule, publish, engage, analyze, and advertise everywhere from one dashboard. Step 3: Confirm deletion.

Instagram 72

Instagram How To HootSuite Mobile 72

Buffer Social

JANUARY 25, 2018

Social media is going mobile. With social media, you can reach a massive amount of potential customers for free — through organic posts — or for a fee — through social media advertising. Social media is going mobile. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. For example, you might find a lot of positive conversations from your over 50 female audience, and therefore increase your advertising spend for that demographic. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102