Old Spice: Successful Social Media Campaign
Mindjumpers
JULY 15, 2010
. • Witty, cheeky and shirtless guy in front – the character of the Old Spice guy is well played out by Isaiah Mustafa • Creating a buzz – Old Spice knows how to create a buzz by choosing wisely what people to respond. By connecting with celebrities who reply and retweet, they quickly reach a wide audience by word-of-mouth.
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