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Old Spice: Successful Social Media Campaign

Mindjumpers

. • Witty, cheeky and shirtless guy in front – the character of the Old Spice guy is well played out by Isaiah Mustafa • Creating a buzz – Old Spice knows how to create a buzz by choosing wisely what people to respond. By connecting with celebrities who reply and retweet, they quickly reach a wide audience by word-of-mouth.

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Free Summer School For Marketers

Twist Image

In a very non-traditional fashion, my mother said, "If the magazines don''t work out you always go back to school, but if you stay in school and stop publishing those magazines, you will never know what could have been. Check out the Advertising & Branding e-newsletter along with the Technology Today one. Almost Timely.

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog.

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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. And in a less than shocking twist, rumors abound that Twitter will enable advertisers to purchase “high” categorization.

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2nd Annual Biggest Search Geek Contest

Bill Hartzer

Each entry will be judged and scored based on the number of questions correctly answered in a timely fashion (so if you think you can take a month to answer one question, think again). Some of the topics covered will include search engine optimization (SEO), paid search advertising, analytics, social media marketing, and much more.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

by Tamar Weinberg on February 22, 2008 Share This is a guest post from Pierre Far, who recently launched a very cool program called Social Alerter which notifies you as soon as your website has a solid chance of hitting the Digg or del.icio.us More people were reached using one advert or one advertising channel. If so, how?

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Even so, recipients should still be required to opt in.