The Power of Facebook Advertising [Infographic]

Mindjumpers

Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform.

How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? When it comes to budget and pricing, Facebook offers more options.

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Trending Sources

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

SocialFish

—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits.

Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? Pros and cons of using the Facebook boosted post.

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How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far.

Math Is Hard. Or How To Make Your Advertising Count

Twist Image

At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable. That advertising would be more interesting. Don't worry, advertisers.

Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Being able to take an advertising campaign and make it work in digital channels is no small feat. In short: it''s not about advertising, it''s about marketing. advertising.

Silos, Facebook Advertising, and Opportunity

Convince & Convert

When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting , I was incensed. Sure, Facebook is the Justin Bieber of social media, so hot you start to question when the other shoe is going to drop. I was pissed.

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

What happens when the consumer fights back against the advertiser (using social media channels)? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.

Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

If you need to open a new tab and check Facebook or Twitter, go ahead. The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches.

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Facebook Unveils Resources for Business Influencers

SocialTimes Facebook

Facebook Monday released a bundle of resources for business influencers , highlighted by its Business Influencer Guide. And the guide touches on getting started, building a presence, developing an audience, key features and tools, Instagram, content ideas and Facebook Media.

Facebook Creative Hub Opens Its Doors

SocialTimes Facebook

The Facebook Creative Hub that the social network announced at the Cannes Lions International Festival of Creativity in June is now available to “the entire global advertising and marketing community.”. All you need is a Facebook user account.

8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Some advertising campaigns are meant to be flighted.

How Brands Should Prepare For Facebook’s Dislike Button

Firebelly

For years, people have been asking for a dislike button on Facebook. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years. Facebook, in general, has always tried to keep it’s user experience positive.

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful. Facebook Ads Manager.

5 Helpful Tips for Planning Your Next Facebook Live

Ignite Social Media

Facebook Live, one of the most exciting, engaging social media tools available, is captivating both people and brands alike. From live makeup tutorials to live product reveals to live movie premieres , the potential for this Facebook tool is nearly limitless.

How 2nd Screen Apps killed off Television Advertising – Social Media TV

Laurel Papworth

As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. Do you advertise on the TV or the iPad? Or to leave comments on the Facebook Page.

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Facebook Ads: Create a Value-Based Lookalike Audience

Jon Loomer

One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience. A few tips from Facebook… 1.

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. When to use a Facebook Group.

How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

Brands have to realise that a huge quantity of likes on a Facebook page doesn’t necessarily amount to brand loyalty. For marketers to build a community and reach the Superfans, quality content is imperative. Similar Posts: Having a Community Means Having a Brand: Listen to Feedback!

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Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook Reactions – Three Months On.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Results: 71% sales increase from Facebook.

Community Discussion: Traffic Growing Tips

ProBlogger

We’ve talked about how content is king (and also so is being useful ), getting traffic without advertising , optimising for SEO , leveraging your Facebook presence , small tweaks for big results , and how not to kill your traffic. Community Discussion

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. To save something you see on Facebook: From your newsfeed: Click and select Save.

New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

Yesterday, Facebook announced that a new structure of Global Pages is available for all brands working with Facebook. As a brand, this also provides you the possibility to compare your fan base on a local country level with your competitors’ pages on Facebook.

How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith [SSM023]

Buffer Social

Did you know that more than 30 billion pieces of content are shared on Facebook every single month? That’s where the power of Facebook Advertising comes into play. You’ll also learn great things like: How to get started with Facebook Advertising.

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Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. They cross-post content to LinkedIn, Facebook and Twitter.

The New Competition: For-Profit Communities With Deep Pockets (Part 2)

SocialFish

However, it’s not LinkedIn or Facebook you need to worry about. Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work.

Here’s Why Your Facebook Ads Don’t Convert and How to Fix Them

Pam Moore

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. Developing and launching a Facebook advertisement is easy and only takes a few minutes. Facebook Advertising Policies in a Nutshell.

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Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

Mindjumpers

As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. Similar Posts: How to secure your Facebook Page from being hacked.

It’s Time to Take Facebook Seriously for Location Marketing

SocialTimes Facebook

What’s your location marketing strategy for Facebook? If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Even better, Facebook is giving you tools to succeed on the world’s largest social network. One year later, Facebook upped the ante with two enhancements.

Facebook Followers: Profiles vs Pages

Ari Herzog

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. ” “Plus, having a page means you can take advantage of Facebook ads for promotions.

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Faceboo

Social Media Community Manager's Management

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, September 7, 2010 Social Media Community Managers Management Monitoring Social Media can be overwhelming. Hi Folks, do you work as an Online Community Manager?

7 Ways to Get More Facebook Likes [Infographic]

Pamorama

Community breeds success on Facebook. Without a community, you have no listeners to help you build brand awareness and deliver ROI. You must have a community filled with people who like you and share your content with their friends. 7 ways to get more likes on Facebook.

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Facebook Journalism Project: A Complete Guide

SocialTimes Facebook

Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. We want to work with partners to evolve our current formats— Facebook Live , 360 video , Instant Articles , etc.—to

Facebook Releases Free Training Resources for Marketers

Jon Loomer

Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Well, Facebook has now started rolling out these materials, and I can tell you that they vary in quality. Introduction to Facebook. Facebook Pages.

A Tale of Two Communities Part 1 – Volkswagen

SocialFish

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Genius advertising.

What the Elimination of Facebook’s 20% Text Rule Really Means

Ignite Social Media

On June 8, Facebook eliminated a long-standing rule that prevented ads with more than 20% text to run through their platform. Community Managers and Social Media Buyers around the world rejoiced! Advertisers used a grid tool to test images in a 5×5 grid.