Why B2B Advertisers Need Facebook

SocialTimes Facebook

Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate.

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15 New Facebook Advertising Statistics

Convince & Convert

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!)

Trending Sources

10 Recent Changes Impacting Facebook Advertisers

Jon Loomer

Facebook has made a flurry of updates during the past month or so. Updates to Facebook Live. Facebook Responds to Ad Blockers. This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business.

7 Keys to Facebook Advertising Success

Jon Loomer

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads.

Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. There are tons of ways to target folks on Facebook.

Facebook Advertisers Can Create Custom Audiences Based on Time Spent on Websites

SocialTimes Facebook

Facebook has added time spent on websites to the list of criteria for creating custom audiences. Advertisers can narrow down their target audiences by percentile of time spent on their websites, choose the number of days to go back and use other advanced rules.

14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan

Harp Interactive

Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy.

The Truth In Digital Advertising

Twist Image

There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year.

Facebook Brings More Advertising Control to Location Targeting

Jon Loomer

Facebook is always adding to the multitude of ways that advertisers can reach their ideal audience. Thanks to the latest rollout to both Power Editor and the ad create tool, advertisers have several new ways to target based on geography.

Display Advertising Is A Failed State

Twist Image

Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On the other hand, the idea that any form of traditional advertising is going to be dead because of online advertising (mostly banners. or display advertising) is simply not true. . advertiser.

The Power of Facebook Advertising [Infographic]

Mindjumpers

Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). Facebook pages.

How Advertisers Are Using Facebook Ads [Infographic]

Mindjumpers

Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The most popular ad goals for running Facebook ads are awareness (61%) and fan growth (53%).

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. How does Facebook decide whether to show your ads?

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Social Advertising: Growth of Native Ads To Outpace Display

The Realtime Report

Spending on paid social media advertising will reach $4.6 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Sponsored Stories on Facebook, Promoted Tweets on Twitter) will total $1.53

Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. One of the top questions I always hear is… “does Facebook marketing actually work?”

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Paid advertising on Facebook: the boost your content needs?

PWB Marketing Blog

Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short: we WANT Facebook to keep the users happy so that we have an audience to market to in the first place.

6 Facebook Advertising A/B Tests You Can Run Right Now

SocialTimes Facebook

So why A/B test on Facebook ads? I am going to give you six A/B tests you can run on Facebook right now. This is fairly new to Facebook and worth testing.

Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips

agora pulse

Do you find Facebook advertising time consuming? After spending hundreds of hours on setting up and managing Facebook ads, I noticed a handful of ways that save me a lot of time. Name Your Facebook Advertising Campaigns Well. Monitor Comments on Facebook Ads.

Facebook vs Twitter Advertising

Engaging Brand

Advertising on social media can be difficult to assess in what is right for your business. New Twitter Advertising Rules - Some Tweets Illegal! Advertising on social media can be difficult to assess in what is right for your business.

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

SocialFish

—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits.

Content Is Not Advertising

Twist Image

Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. Content and advertising are two very different things. People think advertising is dead because of social media, or messaging apps, and it's just not true. Paying for attention is the core advertising.

Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? Pros and cons of using the Facebook boosted post.

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Facebook Allowing Advertisers to Create Rules for Turning Off Ads, Email Alerts

SocialTimes Facebook

Facebook appears to have given advertisers the ability to establish rules to automatically turn off ad or send email alerts once certain criteria are met. Facebook had not responded to a request for comment at the time of this post. Advertisers: Thoughts?

3 Reasons Why It’s Worth Paying For Social Media Advertising

The Realtime Report

3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business.

7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget

SocialTimes Facebook

Facebook penalizes advertisers for overserving the same ad to the same user by charging a higher price. To keep costs down and click-through rates up, you have to keep creative fresh, but that takes time, manpower and processes–resources many advertisers don’t have enough of. These seven tips will help you stay in Facebook’s good graces and get the best results from your campaigns. If you advertise year-round, you’ll probably need at least 120 versions.

False Advertisement of Fast Food

Idaconcpts

Share this on Facebook. Tags: False Advertisement false advertisement false advertisement of fast food false advertising It’s incredible what fast food chains get away with. Consider this example from McDonald’s.

How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

Social Advertising: Focus on Power, Not Parity

SocialTimes Facebook

Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. I remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later.

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. If you’re looking to promote any type of website on Facebook these days, this guide will show you information I haven’t seen elsewhere.

Poets And Plumbers And The Future Of Advertising

Twist Image

It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. That gem about Facebook and smartphones? So, what is the future of the advertising agency? advertising. advertising agency.

How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? When it comes to budget and pricing, Facebook offers more options.

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Facebook advertising facts

Sherrilynne Starkie

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. They are an increaslingly convenient vehicle too…Facebook Page administrators can promote content right from the page.

Are Brands Confusing Advertising With Marketing?

Twist Image

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Being able to take an advertising campaign and make it work in digital channels is no small feat. In short: it''s not about advertising, it''s about marketing. advertising.

Content Marketing, Social Advertising, and SEO: Which Is Most Important?

Simply Measured

Content Marketing vs. Social Advertising – Battle Round 2. Depending on where you’re putting your content, be it Facebook, on your own website, or on someone else’s website, that’s your center of gravity. Your social advertising brings readers to your content.

Facebook Advertising Case Study: Clorox Green Works

Pamorama

For several months, Clorox had been advertising their Green Works brand of environmentally-friendly products on Facebook without any noticeable boost in revenue or awareness. The company began a new Facebook campaign in 2010 with the goal or raising community awareness.

Math Is Hard. Or How To Make Your Advertising Count

Twist Image

At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable. That advertising would be more interesting. Don't worry, advertisers.

How to Get Started with Social Media Advertising

Idaconcpts

The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. Facebook Ads. Share this on Facebook.

How To Think About Mobile Advertising

Twist Image

Marketers can say whatever they want about advertising. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. Advertising success is classified like this: Was the ad served? There are viewability, deliverability and a host of other issues when it comes to online advertising. advertising. facebook. facebook advertising. mobile advertising.