Why B2B Advertisers Need Facebook
JANUARY 9, 2017
Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. This means a lot of marketers–particularly smaller businesses–need to start prioritizing Facebook. But guess what? LinkedIn doesn’t offer this yet.
7 Keys to Facebook Advertising Success
FEBRUARY 17, 2017
I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads. Facebook ads are incredibly powerful, but they aren’t magic. But advertisers love to get cute here with their bids.
15 New Facebook Advertising Statistics
Convince & Convert
SEPTEMBER 22, 2014
Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform. Read the whole entry. »
14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan
SEPTEMBER 23, 2015
Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. From local shops to enterprise B2B companies, Facebook ads are proving to be an important. Read more. ).
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
Facebook has made a flurry of updates during the past month or so. Updates to Facebook Live. Facebook Responds to Ad Blockers. If you aren’t aware, software like Adblock Plus has been created for users who hate Facebook ads so much that they add a plugin to hide ads from their news feed experience. How does this impact advertisers? Control the Ads You See.
How Advertisers Are Using Facebook Ads [Infographic]
APRIL 24, 2012
Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. However, advertisers spend most money on audience growth.
Don’t Tell Anyone These 9 Facebook Advertising Timesaving Tips
JULY 21, 2016
Do you find Facebook advertising time consuming? After spending hundreds of hours on setting up and managing Facebook ads, I noticed a handful of ways that save me a lot of time. Name Your Facebook Advertising Campaigns Well. A lot of advertisers run Facebook ads to the same audiences over and over again. Monitor Comments on Facebook Ads.
How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
JANUARY 10, 2017
We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? If you have a budget of $5 per day, Facebook Ads will never cost you more than $5 a day. Maybe a better approach with Facebook Ads could be to think about how you can make your budget deliver the best results for your business. Ready to read on?
Facebook Advertisers Can Create Custom Audiences Based on Time Spent on Websites
JULY 27, 2016
Facebook has added time spent on websites to the list of criteria for creating custom audiences. Advertisers can narrow down their target audiences by percentile of time spent on their websites, choose the number of days to go back and use other advanced rules. Advertisers: What are your thoughts on this new feature?
Display Advertising Is A Failed State
DECEMBER 27, 2016
Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On one had, the smart advertisers are finding a tremendous amount of value in certain online/digital advertising channels (think about search engine marketing, affiliate marketing, email marketing, specific targeting capabilities on Facebook , being smart with YouTube pre-rolls, etc.). advertiser.
5 Reasons You Don’t Buy Likes with Facebook Advertising
Convince & Convert
JULY 28, 2015
“We use all of our Facebook ads budget to get more Likes on our page.” ” Here’s my longer answer, and the 5 reasons you shouldn’t use Facebook ads to drive new page Likes. Ultimately, you want your Facebook audience to click on something right? Agorapulse’s barometer for Facebook pages with 10,000-50,000 fans. ” he asked.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Advertisin
The Truth In Digital Advertising
APRIL 24, 2016
There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. If the browsers and platforms build ad blocking into their operating systems, what chance do brands, agencies and publishers have to make money in a world, where advertising is the main revenue source?
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. There are tons of ways to target folks on Facebook.
Paid advertising on Facebook: the boost your content needs?
PWB Marketing Blog
NOVEMBER 28, 2016
Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? Facebook realigned its algorithms so that individual newsfeeds focus more on friends and family of the individual, rather than businesses or publishing outlets. Not everyone on Facebook wants or needs the product or service you’re selling.
Facebook Brings More Advertising Control to Location Targeting
APRIL 14, 2015
Facebook is always adding to the multitude of ways that advertisers can reach their ideal audience. Thanks to the latest rollout to both Power Editor and the ad create tool, advertisers have several new ways to target based on geography. Facebook advertisers can now target those living in, recently in or traveling in an area… Click To Tweet. Your Turn.
6 Facebook Advertising A/B Tests You Can Run Right Now
SEPTEMBER 16, 2016
So why A/B test on Facebook ads? I am going to give you six A/B tests you can run on Facebook right now. This is fairly new to Facebook and worth testing. Facebook says that it is best to go with automatic bidding because the algorithm is smarter than you are, which I tend to agree with. Because it is a great way to find out what is resonating with your target audience.
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. One of the top questions I always hear is… “does Facebook marketing actually work?” You get confused when you logon to Facebook ad manager. Different types of Facebook advertising options.
Social Advertising: Growth of Native Ads To Outpace Display
The Realtime Report
NOVEMBER 26, 2012
Spending on paid social media advertising will reach $4.6 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Sponsored Stories on Facebook, Promoted Tweets on Twitter) will total $1.53 Local social media advertising in the U.S. billion by 2016, according to a new report from BIA/Kelsey.
Facebook Allowing Advertisers to Create Rules for Turning Off Ads, Email Alerts
SEPTEMBER 26, 2016
Facebook appears to have given advertisers the ability to establish rules to automatically turn off ad or send email alerts once certain criteria are met. Facebook had not responded to a request for comment at the time of this post. Advertisers: Thoughts? Advertising/Marketing Facebook Chris Ruberg Create Rule Email OneCommand
7 Ways to Stop Creative Fatigue From Killing Your Facebook Advertising Budget
DECEMBER 14, 2016
Facebook penalizes advertisers for overserving the same ad to the same user by charging a higher price. To keep costs down and click-through rates up, you have to keep creative fresh, but that takes time, manpower and processes–resources many advertisers don’t have enough of. These seven tips will help you stay in Facebook’s good graces and get the best results from your campaigns. Most advertisers start paying close attention when their average frequency goes above five–then you risk oversaturating the market. Plan for refreshes and reuse.
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising
MARCH 5, 2014
—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits. Here are just a few of the ways Facebook allows advertisers to target: Age & Gender.
Content Is Not Advertising
DECEMBER 18, 2015
Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. Content and advertising are two very different things. People think advertising is dead because of social media, or messaging apps, and it's just not true. Not that long ago, advertising was a $400 billion business, and currently it's over $900 billion. advertising. facebook.
Facebook vs Twitter Advertising
MARCH 22, 2013
Advertising on social media can be difficult to assess in what is right for your business. Search Mojo have just put together an infographic which I wanted to share with you all as it helps to distinguish between advertising on Twitter and Facebook - you can download the advertising graphic here. New Twitter Advertising Rules - Some Tweets Illegal!
How to advertise and optimise posts on Facebook
NOVEMBER 17, 2014
Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? Over the last years Facebook has been learning more and more about its users – something companies can benefit from. Relevance. Targeting. What are they saying about you?
3 Reasons Why It’s Worth Paying For Social Media Advertising
The Realtime Report
FEBRUARY 9, 2017
3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. Have a look at the three reasons below why it’s worth paying for advertising on the popular social media platforms. More Customers. Immediate Results.
Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?
JUNE 29, 2016
Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? There are definitely pros and cons to using the Facebook boosted post ads. Pros and cons of using the Facebook boosted post. iTunes. Stitcher.
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Looking for the next big thing in Facebook advertising ? Guest post by Mike Bird.
5 Facebook Advertising Features You Probably Didn’t Know Existed
OCTOBER 31, 2016
Unless you’ve been living under a rock, you’re probably aware that Facebook ads are one of the best marketing tools available to bloggers and business owners. But whether you’re a complete newbie to Facebook ads or if you’ve been using them for a while, there’s probably still a heap of features that you didn’t even know existed. Facebook wants to be the place to be for viewing videos.
Instagram to Offer Social Advertising to All This Year
JUNE 11, 2015
By Eleanor Pierce Am I the only one who likes some of the social advertising on Instagram ? Maybe my attitudes about some brands have been influenced by the social advertising images that pop up in my feed as I scroll. In a blog post , the Facebook-owned image-sharing network announced it will open its social advertising capabilities to all advertisers later this year.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Every company knows they need to devote some of their advertising resources to the web. If you’re going to make effective use of your advertising dollars, you need to properly define what it is you’ve set out to do. Following are five priorities to consider when developing an online advertising campaign. Internet advertising doesn’t happen in a vacuum. Leads.
Facebook Advertising Case Study: Clorox Green Works
FEBRUARY 26, 2011
For several months, Clorox had been advertising their Green Works brand of environmentally-friendly products on Facebook without any noticeable boost in revenue or awareness. The company began a new Facebook campaign in 2010 with the goal or raising community awareness. Various incentives offered for visiting Facebook page. Goal: Increase awareness of Green Works.
Social Advertising: Focus on Power, Not Parity
JUNE 1, 2016
Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. I remember the first—the launch of Facebook Platform May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users less than 10 years later. Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers.
False Advertisement of Fast Food
OCTOBER 7, 2010
Share this on Facebook. Tags: False Advertisement false advertisement false advertisement of fast food false advertising It’s incredible what fast food chains get away with. Consider this example from McDonald’s. And here are some examples from other popular fast food chains. Email this to a friend? Subscribe to the comments for this post? Tweet This!
Poets And Plumbers And The Future Of Advertising
APRIL 9, 2016
It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. It turns out that we're facing the mainstreaming today of smartphones and now Facebook (which, actually, started out ten-plus years ago) that is causing the major waves today. That gem about Facebook and smartphones? advertising.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Content Marketing vs. Social Advertising – Battle Round 2. Depending on where you’re putting your content, be it Facebook, on your own website, or on someone else’s website, that’s your center of gravity. Social users were likely on Facebook and Twitter and other social media channels before your brand was. Your social advertising brings readers to your content.
The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet
MARCH 5, 2015
Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. I call it the $1,000 Facebook guide partly because I had planned to sell this information as part of a premium product but mostly because I think it will be worth far more than that to any Facebook advertiser. in ad stats).
Social Isn’t About Advertising Or PR
APRIL 26, 2011
So yesterday, when Shelly Kramer tagged me on Facebook to read this article and then when Troy Claus sent it to me via email, I knew the title was going to make my blood boil, but I hadn’t read it yet. PR Agencies Are Ruining Facebook. The article is written by an advertising agency guy. But it isn’t left just to the advertising guys, or the creative, to do this.
Are You Ready for The New Facebook Conversion Pixel?
MARCH 8, 2017
Facebook’s tracking pixels is a central part in Facebook Ads marketing for many businesses. What Is the New Facebook Conversion Pixel? Facebook released the new version of the tracking pixel at the very end of 2015, but they only made the change to the new pixel mandatory as of February 15, 2017. This allows for increased conversion optimization from Facebook.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!