The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform.
Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Neil Patel’s blog gets tons of visitors every month. Content Marketing vs. Social Advertising – Battle Round 2. You wouldn’t put a Tweet as a single blog post or landing page on your company’s website. Your social advertising brings readers to your content.
Math Is Hard. Or How To Make Your Advertising Count
DECEMBER 28, 2016
At what point will advertisers hold the publishers really accountable? That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable. That advertising would be more interesting. Don't worry, advertisers.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. Being able to take an advertising campaign and make it work in digital channels is no small feat. In short: it''s not about advertising, it''s about marketing. advertising.
Liveblogging the FTC Workshop on Native Advertising
DECEMBER 4, 2013
The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago.
Open Community Case Study – GoPlow
MARCH 9, 2011
Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. Deliver expert opinions via blogs.
The New Competition: For-Profit Communities With Deep Pockets (Part 2)
MAY 28, 2014
This post originally appeared on the Avectra blog and is reposted here with permission. Check out Part 1 of this series for an introduction to the new, for-profit, online communities like Doximity and ResearchGate that are changing the way their members work.
7 Blog Post Ideas for Nonprofits
NOVEMBER 19, 2015
If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. Well, in fact there are lots of creative ways to keep your blog active and interesting. Community Stories.
Social Media Community Manager's Management
Social Media Network Marketing
SEPTEMBER 7, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw.
JUNE 13, 2012
Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping.
A Tale of Two Communities Part 1 – Volkswagen
FEBRUARY 17, 2011
This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Genius advertising.
Community Discussion: Making Money
FEBRUARY 19, 2017
One of the most popular topics on ProBlogger (if not the most searched-for item) is making money blogging, and how to go about it. I also quite regularly had sponsored content on the blog over the years, but sidebar advertising wasn’t terribly successful.
Silos, Facebook Advertising, and Opportunity
Convince & Convert
MARCH 17, 2011
That’s because I see your Facebook program as just one part of a larger social communications ecosystem that includes blog, Twitter, Facebook, email, YouTube, your brand community (if applicable), and possibly a bunch of other stuff. Facebook Advertising: Context is King.
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content?
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. socialmedia longtailseo communities
How to Use Facebook Advertising to Grow Your Brand or Business – Mari Smith [SSM023]
JANUARY 9, 2017
That’s where the power of Facebook Advertising comes into play. We had the great pleasure with speaking to one of the premier experts in Facebook marketing, Mari Smith , about just how important Facebook advertising can be for businesses and how to effectively implement and Ads strategy.
How to Get 10x More Traffic Without Spending a Dime on Advertising
AUGUST 10, 2016
In this post, I’m going to share 7 unusual tips you can use right away on your blog to get more traffic and shares, without spending a penny on advertising. Here’s how: by turning your blog posts into Imgur.com albums. Step #1: Turn blog posts into images. Blog Promotion
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog.
10 PPC Blogs Every Marketer Should Read
Convince & Convert
AUGUST 3, 2015
” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. I didn’t just survive—I flourished, and I owe my existence to these PPC blogs. To this day, I read every single article by these blogs. Why should your agency follow this blog?
8 Steps to Building Your Blog Into a Community
MAY 31, 2013
There are other people blogging about the same subject as you, maybe better or maybe worse—but, as you probably have figured out by now, content is no longer king; context is. Getting repeat readers who become brand ambassadors for you is pertinent to the success of your blog.
10 Marketing Techniques for Content Marketers from Traditional Advertising
OCTOBER 1, 2013
It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. For every single advertisement, a traditional copywriter generates 50-100 headlines.
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
He is currently the Editor-in-Chief of Organic’s industry-leading blog Threeminds , which features forward thinking articles on digital marketing. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.
Is Our PR Community Part of the New Pittsburgh or the Old One?
Social Media Strategery
FEBRUARY 2, 2015
This post originally appeared on PRSA Pittsburgh’s blog. . Where’s the PR, advertising, and marketing community in all of that? And I think there’s a whole lot people here in the Pittsburgh PR community who feel the same way.
The difference between an audience and a community in new media
SEPTEMBER 13, 2011
Two of those words are “audience and “community. The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences?
How badges help news websites build community, make money | Poynter.
JULY 28, 2011
If you give badges to your most loyal readers, or your most avid readers of each news topic, you then know what each reader likes and can use that to understand your audience, and to tailor advertising and content to each member of it. Community building.
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you. Meanwhile, some estimates suggest that there are as many as 2 million blog articles uploaded to the internet every 24 hours.
The Ugly Truth About Business Models And The Advertising Scapegoat
MARCH 9, 2011
It took them years of working and nurturing the pay-per-click advertising model to get it to the point where it's at. It wasn't obvious at the beginning, but they kept at it and - regardless of how you feel about it - you have to respect this new form of advertising and their ability to create such a unique revenue model. Today on MoBlog (via MediaPost ), there was a Blog post titled, Can Foursquare Find A Business Model? " The advertising scapegoat.
Blogging Is Dead. Here We Go Again
JANUARY 30, 2012
500 are Blogging. Blogging is dying. ReadWriteWeb 's post, Blogging Declines Across the Inc. According to the Blog post, "A new longitudinal study at the University of Massachusetts at Dartmouth focusing on the online activities of the Inc. 500 has found a huge drop in the number of companies maintaining corporate blogs over the past year. Only 37% of those interviewed had a corporate blog last year, down from half of those interviewed in 2010."
How to Create Your Ultimate Blogging Calendar
MAY 11, 2016
You know you should probably blog or create content and you agree that it sounds like a good idea, but this is where you get stuck… You get stuck in making it happen week after week. Here is why: Creating a blog calendar makes blogging a priority and a habit.
Journalism Is Not Content Marketing
AUGUST 11, 2016
Real journalist (and, yes, I knew many back then) were doing the work of the community. They were spending hours at the public courthouse or at local community meetings, and asking the very smart, tough and better-informed questions that the rest of society wasn't bothered with.
Is Community Leadership Better Value Than SEO?
Small Business Mavericks
MAY 22, 2012
That’s means that 70% traffic is flowing around the web from social media, bookmarks, advertising, links and because users directly type urls into browsers. In doing so, rather than broadcasting your content, you have the perfect opportunity to become a community leader within your niche. Often, it is going to be more niche related areas such as forums and the blog community. Across the web, search engines deliver around 30% of all traffic.
How to Cut Out Advertising in Favor of Inbound Marketing
Convince & Convert
AUGUST 23, 2013
Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Dan Moyle, Amerifirst @danmoyle.
Search & Social – Understanding the Interdependence
NOVEMBER 7, 2014
This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management.
Entrepreneurs: How I Launched a Membership Community
APRIL 27, 2017
In particular, I struggle with launching a product for my entrepreneur community because it’s brand new for me. Well, I finally launched a product for my entrepreneur community early this morning. Do I have enough interest to launch a community for entrepreneurs?
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Six Blogging Strategy Guides.
Top 5 Signs Your Business Should Not Be Using Social Media
DECEMBER 15, 2011
Using digital platforms successfully to build community, relationships, and trust is an iterative process. Blogging Business Facebook Google+ Social Media Tips Twitter community etiquette Marketing and Advertising Networking Online reputation spam trust
How to Get Traction with Your New Blog
JANUARY 18, 2017
You’ve been tossing up the idea of starting a new blog for ages now. You read blogs, you love the idea of blogging, you may even want to earn some extra cash on the side, and you’ve thought “I could totally do that!” How to get traction with your new blog.
Interview with Community Manager: Ben Martin
Social Media Citizens
MARCH 13, 2012
Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. You can follow Ben on Twitter , Linkedin or his blog. G: How did you build your experience as community manager?
You Have $100 to Spend on Social Media Marketing. Here’s One Way to Spend It.
APRIL 26, 2017
You’ll learn everything from expert content curation strategies to getting started with paid advertising, from our Digital Marketing Strategist, Brian Peters. Plan C: Advertising-focused. Advertising – $40. Social media advertising is a huge topic with lots to consider.