Writtent Blog

JUNE 29, 2016

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Example: When writing, imagine you’re talking to a friend.

Examples 97

Examples Tips Content Hubspot 97

Sprout Social

AUGUST 17, 2022

Despite the name, “monitoring” is not a passive activity. For example, a competitor call-out presents an opportunity for your brand to intervene. This is especially true if you’re active on multiple networks. This activity includes negative competitor mentions and opportunities for your brand to intervene.

Campaign 125

Campaign Social Media Tools Hubspot 125

Writtent Blog

NOVEMBER 24, 2023

Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog. For example: HubSpot is one of the fastest growing internet marketing software companies in the U.S., To engage more effectively, you need to build a list of email addresses for permission marketing.

Hubspot 96

Hubspot How To Loyalty Resources 96

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Invite your community to join in and give examples their own. Conclusion.

Community building 197

Community building Communities Hubspot Guidelines 197

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 117

Data Marketing How To Collaboration 117

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Writtent Blog

JULY 4, 2013

It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. anywhere else you publish or market online. LinkedIn , for example, uses customer testimonials to show the importance of growing your professional network.

Examples 104

Examples Hubspot eBook Template 104

Twenty4 Social

AUGUST 27, 2020

There is an automation tool for all possible tasks, from email marketing to paid advertising models. Email marketing is still a very lucrative business model. Even aside from pure email marketing, it is always a good idea to maintain an email list to keep customers regularly engaged. 3 – Hubspot.

Tools 98

Tools Hubspot Startup Curation 98

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Image credit: HubSpot. Create Omnichannel Marketing Campaigns.

Influencer 288

Influencer Brands Policies Privacy 288

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

Campaign 149

Campaign Marketing B2B Conference 149

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Here are some reasons why increasingly savvy businesses are making inbound marketing the essential ingredient in their marketing mix.

Cost 226

Cost Hubspot Marketing ROI 226

Oktopost

FEBRUARY 28, 2022

5 Employer Branding Examples for Inspiration. Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. These are the employees who will actively encourage friends and family to work for your company.

Company 136

Company B2B Brands How To 136

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Want to learn how to create a social media marketing strategy for your business? Use humor thoughtfully.

Engagement 156

Engagement Social Media How To Hubspot 156

Audiense

JANUARY 25, 2018

The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. At Audiense we understand the steps required to getting your influencer marketing campaign off to the right start : Influencer identification. Influencer evaluation.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. Over half of millennials are active users on Instagram. You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. Hubspot Provides Value through Rich Content.

B2B 159

B2B Instagram Brands Hubspot 159

Social Media Strategies Summit

NOVEMBER 28, 2022

billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Facebook Ads Guide.

Examples 246

Examples Facebook B2B Instant Messaging 246

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. The ROI is insane.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar. A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Collaboration Project Template 82

agora pulse

MAY 8, 2019

In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. What was even more alarming for business owners and marketers was the announcement that Facebook made at the start of 2018.

Organization 128

Organization How To Hubspot Feed 128

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Analytics 140

Analytics Report Social Media Google 140

Waxing UnLyrical

MAY 13, 2019

Sometimes it’s not that brands don’t care, it’s because they didn’t hear (on time), because they weren’t actively listening. Become Socially Active. Using our example above, there are lots of groups advocating green living on different social networks. Here are: Some Brands that Failed to Listen.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

Buffer Social

AUGUST 4, 2022

For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith. She’s also led Trends at The Hustle , a premium newsletter publication acquired by Hubspot, and was also Director of Marketing for Hubspot Creators.

Brands 79

Brands Hubspot Project Chemicals 79

Sprout Social

JULY 1, 2021

A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. There are a few different elements to B2B SEO.

B2B 125

B2B SEO Travel Hubspot 125

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Include a list of all platforms they are on, how active they are and what type of content they are sharing.

Social Media 113

Social Media Strategy Guidelines Template 113

Koka Sexton

AUGUST 10, 2023

Mastering SaaS Sales: The Science Behind 84-Day Sales Cycles Sales cycles for Software as a Service (SaaS) companies are typically 84 days long, according to HubSpot. Salespeople should focus on three main metrics – repeatable activities, success rates, and high performers. How is that possible?

Metrics 52

Metrics Loyalty Hubspot Proposal 52

Sprout Social

AUGUST 25, 2022

For example, at Sprout, our content and social management is driven by our internal team members, but we contract content creation, too. For example, you will invest more resources into video content for platforms like YouTube and Instagram. Message spike alerts for increased activity. Ad campaigns. Automated Link Tracking.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Ignite Social Media

AUGUST 30, 2019

Visitors to the channel will see that your brand has been active recently and may be more likely to engage. For example, food brands may want to group all of their dessert recipe videos into on playlist and keep all breakfast recipe videos together in another. You do have the ability to add a video to more than one playlist on YouTube.

YouTube 142

YouTube Hubspot Video Influencer 142

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Jason Yormark

JULY 19, 2012

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. Spending just a few hours a week on these activities can make all the difference. Happy marketing!

Engineering 246

Engineering Paid Search Directory Hubspot 246

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 143

Strategy Metrics Hubspot Retail 143

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. When your B2B marketing technology is in step with the evolving social commerce landscape, you can more meaningfully engage with your customers. Social CRM describes any CRM system that incorporates data from customers’ social media profiles and activities.

Social CRM 96

Social CRM B2B How To Patterns 96

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Thus, it takes market demand and converts it into actionable solutions. .

Comparison 145

Comparison SEO Curation Domain Name 145