29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Use the Active Voice.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Monitoring and managing even a moderately active business social media presence can be time-consuming. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25.
7 Effective Call-to-Action Examples and Why They Work
JULY 4, 2013
It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. LinkedIn , for example, uses customer testimonials to show the importance of growing your professional network.
B2B Marketing Stats from HubSpot’s Marketing Data Box
MAY 16, 2011
HubSpot last week released the Marketing Data Box , a 3.4 Direct mail, for example, can be highly effective if done properly. For example, marketers need to understand how QR codes work and different ways QR codes can be used in marketing.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. There are several free social media monitoring tools that provide limited functionality but can serve as a starting point for small businesses; however, larger and more socially active organizations will quickly recognize a need for more sophisticated fee-based offerings.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Mack Collier details an experiment he ran and shares the nitty gritty numbers and percentages, as well as the process he used, concluding “even if you only have 100 followers, you can still leverage Twitter as a tool to build your blog IF you are active on Twitter.
There Is A Bigger Picture (And It's Worth Thinking About)
AUGUST 23, 2013
We caught up over dinner this past week at HubSpot ''s incredible Inbound 2013 event in Boston. Whether it was video podcasting, blogging, running a new media meet-up or being active on Twitter , Steve isn''t always looking for his next play or how much money he''s making from the videos that he used to post online. hubspot. I had not seen Steve Garfield in a long time. That''s not entirely true.
The Social Media ROI Debate
AUGUST 23, 2010
Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Though a few of the examples are vague or misleading, most are compelling.
Best Business Blogging Guides and Tips of 2010
JANUARY 3, 2011
In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. 9 Awesome Ways to Market a Business Blog by HubSpot Blog.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Nicole Williams shares four tips for making an impact on LinkedIn in this concise but helpful post, for example: “Dress it up: People always say dress for the job you want, right? 6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider.
What Is Influencer Marketing?
JANUARY 18, 2017
Examples of Solid B2B Influencer Marketing Campaigns. Swag x Hubspot: Hubspot sent this baby onesie to an influential customer (customers can be influencers, too!), the customer tweeted about it, and Hubspot retweeted it. HubSpot @BeccaGoldring youngest @HubPartner ever?!
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
There are about 1 billion registered Twitter users, with 241 million monthly active users. of monthly active users on Twitter. Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts].
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute). A Practical Guide to Killer Marketing Content (Hubspot).
Is Your Online Community Changing with the Times?
JANUARY 4, 2016
For example, how is your community adapting to the following trends I see developing in the association space? ASAE, for example, started a “Volunteer Town Hall” in their community where members and staff could post all kinds of large or small volunteer activities.
How to Write a Blog Post Your Audience Can’t Resist Sharing
APRIL 25, 2017
To give you an example, we analyzed the most socially shared articles related to “social media marketing.” In this Facebook post from Greatist, the headline “8 Everyday Activities That Totally Count as Exercise” is being pulled directly from the article on their site.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. They’re a textbook example of how to build a platform by doing one thing better than anyone else.
F8 2017 Recap: 10 Major Announcements Every Marketer Should Know
APRIL 20, 2017
Some examples are adding 3D objects to your camera view, turning a 2D photo into 3D, and adding a virtual information card to objects in your camera view (such as the wine bottle in the screenshot below). (If We’re making the camera the first augmented reality platform.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Prime example: “the argument that sending a message via LinkedIn thanking people for a meeting also seems to be a straw man argument.
7 Facebook Marketing Case Studies
MAY 19, 2013
As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. HubSpot. Drive awareness of Corcoran’s social hub and provide information about the brokerage’s activities.
Why There’s No Perfect Time to Post on Facebook
JANUARY 31, 2017
Hubspot ]. A great example of this is the content many sports teams share to Facebook to update fans on the scores or breaking news. For example, the best time to share content related to the launch of your new product tends to be directly following the announcement.
10 Social Lessons for B2B Companies
JULY 20, 2016
This chart is an example of the insight you can generate through competitive analysis. If you notice developers are active on Twitter, as opposed to Facebook, adapt your strategy and focus on Twitter. A video posted by HubSpot (@hubspot) on Jun 20, 2016 at 7:58am PDT.
5 Steps to Get Massive Engagement With Your Visual Content
JUNE 1, 2015
In a recent HubSpot survey, 65% of respondents admitted to being visual learners. To answer those questions and get a better look at the effect of visual marketing on social media, HubSpot teamed up with Market Domination Media to create the Infographic below.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Jumpstart: The Guide To Growing A Startup With Inbound Marketing by HubSpot (on SlideShare). Examples included.
101 Marketing Tools and Technology Tips for 2017
JANUARY 26, 2017
Social media management tools can help you streamline all your day to day activity on social media. Use RivalIQ to track your web and social media activity. For example, if a subscriber visits your product page but doesn’t buy it, that would be a good time to generate an email.
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Buzz Marketing for Technology
SEPTEMBER 26, 2012
According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. We know, after all, that Facebook users are a highly active and engaged audience.
How to Boost Your Search Rank with Better Social Signals
NOVEMBER 17, 2016
You need to connect with a relevant audience that will actively engage with your posts. Below, check out a great example from Simply Measured’s Facebook page. The sponsored post from SEO Optimizers below is an excellent example of a clear and concise post.
How 8 Departments That Aren’t Marketing Can Use Social Media
JUNE 1, 2016
For example, Whole Foods Austin has more than 32,000 fans. For example, @spotify has 1.8 But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. Whole Foods has gone all in on social media.
Become a Content Marketing Powerhouse: Secrets to a Super-Sticky Strategy
MAY 18, 2015
Just look to brands like Apple, Coca Cola, GE, Facebook, and Disney as examples. Twitter has 284 million monthly active users. Instagram has 300 million monthly active users. BILLION monthly active users. Here’s a few examples: Raise awareness.
37 Free Marketing and Social Media Classes to Elevate Your Skills Today
NOVEMBER 30, 2016
The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program. Offered by : HubSpot.
The Importance of Search Engine Optimization
JULY 19, 2012
So at a quick glance at the above numbers, this means that over 210 million people are actively using search engines to find the information they need. This content should be placed across article sites deemed to be strong authorities by Google such as Squidoo, Hubspot and Ezine or they should be placed across your own blog. If you don’t know what an anchor text link is, simply do a search on Google and you should come up with several examples as a reference.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. For example, “Fan Page Mistake #1: Assuming People Go To Your Fan Page (Versus Seeing Your Posts In Their News Feed).”
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
JANUARY 18, 2017
Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report , social media is a key channel for brand awareness, engagement, lead generation, customer support and much more.
10 Ways to Strategically Grow Your LinkedIn Connections
Social Selling Masters
MAY 30, 2016
Here is a link to examples. Fictional example: Senior Sales Manager with campaigns delivering at least 30% to 40% profits to clients in the Americas and APAC regions. Here is a rough example: [Keyword: Senior Sales Manager] for [company name]. For example “Senior Sales Manager”.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
For example, to help schedule your posts, he recommends WordPress JetPack Publicize , CoSchedule and SMQueue.
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
Stay active. Do you recognize some of your tweets in the following examples? Hubspot data scientist Dan Zarella researched the effect of authority in a Twitter bio. I think it’s important to keep a few things in mind with this data: Lots of tweets equals lots of activity.
The 3 Most Powerful Marketing Strategies You Should Use in 2013
FEBRUARY 27, 2013
Hubspot : Hubspot also leveraged the power of content marketing by starting an industry blog that significantly contributed to its success. Through its blog and other content marketing strategies, Hubspot achieved a 350% growth from 2010 in 2011. Become an Active Guest Blogger.
The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips
APRIL 19, 2017
Followers – Days: The days of the week when your followers are most active. An example is follower growth — how your follower count is growing over time. Examples: Follower growth, impression growth, reach growth, engagement growth, clicks growth, and replies growth.
A Complete Guide to Instagram Marketing: Get the Playbook That Drives Results for Instagram’s Top Profiles
JULY 14, 2016
Boasting over 300 million daily active users, Instagram has huge potential for marketers. Take Madewell , for example. Now that you have your goals in mind and know which members of your audience are active on Instagram, you can get started on building out your presence on Instagram.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging.