10 Standout Social Media Marketing Examples From 2016
DECEMBER 28, 2016
In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. This campaign was the perfect example of taking a multi-channel approach.
Five Examples of Blogging Voices
MARCH 20, 2012
I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Five Examples of Blogging Voices . These examples of styles, tone, personality, and delivery contribute to blogging voice. Today’s guest post is written by Jayme Soulati.
Facebook Extends Dynamic Ads Targeting to Users’ Web Activity
JANUARY 11, 2017
Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile applications. What we can now do is say, “Who else is potentially in-market for these products?”.
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Use the Active Voice.
Laws to Stop Customers and Voters from Doing #SocialMedia Activism Campaigns #TPP
OCTOBER 5, 2013
For example, the boycott of products made with Tasmanian wood. government Law social media social networks activism Australia campaigns chalk TPP Losing our communication rights.
7 Effective Call-to-Action Examples and Why They Work
JULY 4, 2013
It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. anywhere else you publish or market online. 14 ebooks about various content marketing topics.
Master List ?(A Wiki of Social Media Marketing Examples)?
JUNE 29, 2009
Bloggers Aren’t Just Bloggers: A Solid Example of Multi-Channel Marketing
Convince & Convert
FEBRUARY 26, 2014
One of the many points that I illustrated in my post yesterday about a co-campaign that Daily’s Cocktails and Wholly Guacamole teamed up on was the value of a multi-channel marketing strategy. Bloggers also tend to be active on a plethora of channels since they.
The Importance of Local Activation on Social Media: India
DECEMBER 4, 2015
The response was overwhelming, with fans of the film getting involved in the activity, giving Sonam Kapoor further exposure and the public the tools to promote the film. The Importance of Local Activation on Social Media: West Africa/Nigeria. Video is The New King of Content Marketing.
Strategic Marketing of Managing Expectations
OCTOBER 22, 2012
” Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. I would like to pose that pro-active management of your customers expectations will dramatically improve the probability of your product’s success.
HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Once you find these influencers, the trick is activating them to share even more.
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. For example, you can show ads to consumers who are traveling or vacationing in a specific area with messaging or offers relevant to their situation. Blair Symes is director of content marketing at call-attribution platform DialogTech.
How to Actively Use Facebook Post Insights to Improve Your Community Management
APRIL 26, 2012
Here are some hands-on examples of questions and answers to ask yourself when analysing: Q - Why does one of our photo posts have an extremely high number of engaged users? These are some examples of how to think when analysing the data. Editorial Planning for Facebook Marketing.
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
But though the practice of influencer marketing —driving content by leveraging influencers—has been around for awhile, you may not have fully capitalized on this powerfully effective way to increase your website’s social media traffic, links, and search visibility.
8 Free Content Marketing eBooks
OCTOBER 12, 2013
Become a better content marketer with these free resources. Content marketing — the creation and sharing of content to promote a product or service — should be a primary focus of your marketing activities. 100 Content Marketing Examples (Content Marketing Institute).
Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content
Convince & Convert
OCTOBER 31, 2013
From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Happy Halloween!
How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media
Convince & Convert
MAY 10, 2013
This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do marketers rate as the single most valuable SEO tactic? 9 General Marketing Stats. Marketing Land ).
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
By Laura Petrolino #hashtags Love them or hate them, despite many who might wish to the contrary, hashtag marketing isn’t going away any time soon. So think of this just as you would content marketing in other forms. What are your favorite examples of brands using hashtags well?
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. And other important marketing tactics must not be ignored either.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however.
Two Social Media Toolkit Examples and Other Goodies
MARCH 6, 2013
The aim is to move beyond obscure results of social media activities towards more sophisticated and more accurate assessments, leading to better informed decision-making. TD Bank Invests in Google+ To Boost Search Results - example of a great Google+ campaign.
A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned
Convince & Convert
DECEMBER 9, 2014
We need new language and a new framework to describe marketers’ various channel activities to bring greater clarity to the marketing mix. Three characteristics describe the channel activities available to us today: Who creates the content. Image via CreativeMarket.com.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
If you’re like many marketers, those questions probably bring a quizzical look to your face. Many of the activities driven by social media—newsletter signups, event attendance, hashtag use, report downloads—don’t have a direct dollar value.
How to Promote Your Event With Social Media Marketing
FEBRUARY 16, 2015
Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years. Use YouTube or Vimeo to house videos of keynotes and other activities; you can embed them in blog posts as well.
Marketing Automation: Fact or Fiction
MARCH 25, 2015
By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution. Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
Again, as for all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. 3: The Nine Best Facebook Marketing Tools. #4:
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
billion monthly active users as of Sept. The third quarter marked a record quarter for adding daily active users year-over-year, as Facebook averaged 1.18 More than 80 percent of pages are active via mobile. We know that marketing shifts take time.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Know your market (B2B).
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.
9 Tools to Address Various Aspects of Visual Marketing
MARCH 20, 2017
Visual marketing has been growing steadily throughout the years now. Content marketing will not work unless you engage in visual marketing. If you are in the market for infographics, Piktochart may be more up your alley. What other visual marketing tools you are using?
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.
Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014
AUGUST 12, 2014
Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Mobile Revolutionizes Marketing and More. Mobile devices have also caused a marketing revolution.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line.
Pros and Cons of your Social Media Team Structure
Ignite Social Media
AUGUST 25, 2016
Many clients that we work for only have one person who oversees all social media marketing for their brand. This role is usually a ‘Social Media Manager’ and they are responsible for integrating social efforts with other marketing disciplines.
What Is Influencer Marketing?
JANUARY 18, 2017
Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. Here are some reasons to build out your own influencer marketing program.
How to Select an Interactive Marketing Agency
Techipedia: Tamar Weinberg
JANUARY 31, 2012
Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. 25 Key Criteria for Choosing a Marketing Agency. How does the agency decide what strategic and tactical activities to undertake? Marketers know how to talk the talk.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.
Marketers Everywhere: Stop Marketing Your Brand
Convince & Convert
NOVEMBER 12, 2014
The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human. Image via BigStockPhoto.com.