Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Forrester’s customer life cycle framework for social media, comprising seven stages, emphasizes the cyclical and non-linear nature of customer-brand relationships.

B2B 69

B2B Social Media Strategy Reputation 69

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. In fact, LinkedIn’s research found that audiences exposed to brand messages on LinkedIn are six times more likely to convert. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

FEBRUARY 12, 2024

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. From building brand awareness and implementing effective employee advocacy programs to leveraging social intent data for informed decision-making, this season will cover it all. Meet Alina Dallal , Oktopost’s Content Marketing Manager.

Hosting 131

Hosting Meeting B2B Apple 131

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? People buy from people – not brands. What does End-of-Life Mean for Social Studio?

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Oktopost

JANUARY 16, 2024

Oktopost Made specifically for B2B organizations, Oktopost is a social media engagement suite that empowers not only marketing, but revenue teams as well. With a strong presence of B2B buyers on LinkedIn, Sales Navigator has become a go-to tool for sales teams when it comes to prospecting. LinkedIn Sales Navigator 3.

Team 62

Team Tools SMS B2B 62

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. You increase your chances of showing up in the newsfeeds, raise credibility, and build brand recognition by raising your follower count. The post 14 LinkedIn Metrics That Every Manager Should Know In 2024 appeared first on Keyhole.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Convince & Convert

NOVEMBER 16, 2023

You’ll better understand why resonance is such a major focus of B2B content marketing once we address one of the largest variables in our lifetime: Artificial intelligence. For NetLine, we aimed to achieve an event experience that matched both our branding and messaging. But that will come in 2024.

Content 78

Content Marketing B2B SEO 78

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time.

Template 79

Template Templates Social Media RFP 79

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. Social media has become the new gold standard of professionalism, as well as the stage where your employer brand can perform.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It has to be strategic.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. For example, say one of your goals is to enter the APAC market by 2024. The role of chief marketing officer (CMO) is changing dramatically.

ROI 96

ROI Cost B2B Organization 96

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. By tracking what’s hot and cooling down, you can craft content that resonates and captures the moment, guaranteeing your brand stays current and connected.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 111

Social Media Authentication Communities Campaign 111

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles.

B2B 140

B2B Research Influencer Marketing 140

Ignite Social Media

JULY 27, 2020

By 2024, the US alone will have nearly 71M LinkedIn users or just over a quarter of the population. Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. And it’s probably because of this trend, there is an uptick every year with users on LinkedIn (it’s slow but steady).

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Oktopost

APRIL 2, 2020

billion (USD) by 2024. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. Especially, when social media analytics for B2B is something we excel in, if you don’t mind us tooting our own horn a bit. Whatagraph .

Report 126

Report Social Media Tools ROI 126

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market.   So, at the outset of 2024, I signed up for LinkedIn Premium again and made it my mission to answer the question: "Is LinkedIn Premium worth it for creators?" It just might.

LinkedIn 88

LinkedIn Review Badge Analytics 88

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

B2B 170

B2B Company Instagram Cost 170

Oktopost

APRIL 10, 2024

LinkedIn marketing agencies help B2B marketing teams develop and execute a targeted LinkedIn plan that drives brand awareness, online engagement, and lead generation. They can produce compelling content that suits B2B audiences and is more likely to get the engagement you want, both for organic engagement and paid advertising.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Sprout Social

JANUARY 23, 2024

As a bonus, we even share a list of the most popular Facebook hashtags in 2024. Think of separate hashtag campaigns for different goals such as brand awareness, event promotion and so on. So when someone clicks on a hashtag on #BrandNameTips, they’ll discover tips related to your brand. Let’s get started.

Hashtag 120

Hashtag Facebook Fashion Trends 120

Oktopost

FEBRUARY 19, 2024

So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Sometimes it can be hard to spark creativity and know what to post or what’s the best network to build your brand presence. Where Are B2B Marketers Posting Most Often?

B2B 62

B2B Trends Social Media Strategy 62

Oktopost

FEBRUARY 1, 2024

Your business is unique, but do your brand assets reflect that? B2B buyers are bombarded with information daily, and only so many brands can stand out. When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

HootSuite 111

HootSuite Brands Price Collaboration 111

BeingOptimist

MAY 22, 2023

The trend is so evident that tech giants believe that by 2024, AI will fuel almost 95% of client transactions. For B2B solutions, internal processes may be present. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app.

Applications 40

Applications Mobile Team Data 40

Keyhole.co

DECEMBER 14, 2023

Awario: A brief review Awario lets you track conversations and detect your brand mentions across the web. Every time someone mentions your brand online, you get real-time updates so you can react and engage with your customers promptly. Every real-time update on your campaign’s impact and brand mention will be at your fingertips.

Price 52

Price Hashtag Metrics Analytics 52

Oktopost

MARCH 24, 2024

However, as B2B marketers, the fact that paid advertising enables precise targeting is one of its main draws. This hyperpersonalization increases conversions , enabling brands to bring more leads into the funnel. billion in 2024. billion in 2024. On a personal level, the fear of data privacy is real.

Advertising 80

Advertising Privacy B2B Data 80

Oktopost

FEBRUARY 15, 2024

Content is king, but B2B buyers are all drowning in more content than they can ever consume. B2B Social Media Management tools like Oktopost can pick up where your content studio leaves off, streamlining social media management processes and providing analytics you can use to evaluate and adjust your campaign after it launches.

Content 62

Content B2B Case Study Price 62

Keyhole.co

MAY 18, 2023

of users follow or research brands and products on Facebook. The most active brands post 17 Stories monthly. 82% of B2B content marketers use Twitter. 79% of users follow brands. Brands are 2.3x 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. depending on reach.

Statistics 59

Statistics Social Media B2B YouTube 59

Hootsuite

JANUARY 23, 2024

Especially those focused on B2B sales. LinkedIn marketing tools make it easier to build an effective brand presence on the platform. And LinkedIn is the top platform for B2B marketers worldwide. 10 best LinkedIn marketing tools for 2024 1. They also help you understand the results of your efforts.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

SalesChoice

OCTOBER 4, 2016

billion between 2015 and 2024. Adults learn and behave in different ways – so automating B2B sales tasks with more cognitive science approaches must take advantage of diverse adult learning styles in software design (user interface) approaches. Market Growth Dynamics.

Software 20

Software Patterns Applications B2B 20

Hootsuite

DECEMBER 9, 2020

Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Keyhole.co

JANUARY 30, 2024

Besides a country or a city, brands also target specific location factors such as school zones, college campuses, neighborhoods, etc. In the above post , the brand leveraged Cheese Lovers Day and honored America’s shared love for cheesy food. For example, Red Bull ’s audience on social media is interested in an active lifestyle.

Social Media 59

Social Media How To Patterns Sports 59