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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

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How social media network fragmentation will impact your 2024 strategy

Sprout Social

Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Many B2B companies build their social marketing strategy around LinkedIn. Make 2024 the year of standing out instead of blending in, and become the recognizable brand on social you know you can be.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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Creating a Killer Employee Advocacy Program in 2024: Trends and Best Practices

Oktopost

Are you ready to make 2024 the most successful year for your employee advocacy program? Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024.

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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Embrace a data-driven approach to social media measurement in 2024 and showcase the tangible results you deliver for your business.

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Top 10 Demand Generation Tools for 2024

Oktopost

2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform. Best For: B2B marketing leaders who want to streamline their social media plan and tie social media directly to lead generation and marketing KPIs.

Tools 62
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8 Measurement Strategies For Social Media Managers In 2024

Keyhole.co

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Embrace a data-driven approach to social media measurement in 2024 and showcase the tangible results you deliver for your business.