Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. Let’s make it clear: authenticity is more important than ever—that’s why leaning into it is one of our top predictions for the future of social media.

Influencer 101

Influencer Brands Collaboration Authentication 101

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Social Media 111

Social Media Strategy Exercises Retail 111

Bill Hartzer

FEBRUARY 27, 2024

Bluesky , the innovative open social network, has thrown open its doors to the public on February 6, 2024, marking a significant milestone in the realm of social media. The roots of Bluesky’s remarkable ascent trace back to its humble beginnings with the inaugural meetup held in Tokyo in April 2023.

Social Media 97

Social Media Open Source Communities Social Networking 97

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That requires regular monitoring of responses on your campaigns and conversations around your brand.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

SEPTEMBER 20, 2023

First, you must conduct a thorough online search using social media platforms and search engines. Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 93

API Social Media Management Platform Instagram 93

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Keyhole’s social analytics dashboard gives you an instant rundown of what your brand’s health looks like. This can help spot trends, patterns and optimize your social media strategies.

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Tools Social Media Sentiment Price 52

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Brands 86

Brands Sentiment Analysis Marketing 86

Sprout Social

DECEMBER 22, 2022

As 2022 comes to a close, we’re looking back on our own year in social at Sprout. Like most social media teams, we’re taking stock of what went well with our social media marketing and what we can improve on as we enter 2023. — Sprout Social (@SproutSocial) November 30, 2022. What ones would you add? ?.

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Strategy Metrics Team Social Media 106

Tweaklibrary

SEPTEMBER 6, 2023

In this blog, we will explore the best online video chat websites in 2023 that will help you connect with people anytime, anywhere. Writer’s Recommendation = One of the most popular and worthy online video chat websites that you should consider using in 2023 is TinyChat. Enjoy crystal-clear video and audio for authentic conversations.

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Video Meeting Reputation Sports 19

Social Media Strategies Summit

JANUARY 5, 2023

Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. Facebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. billion in 2022. Image source. 194 million in 2020).

Trends 297

Trends Social Media UGC Marketing 297

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

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Sentiment Analysis Patterns Price 103

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. Let’s dive into some of them in detail.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email. Furthermore, you can leverage social listening to keep tabs on your competitors.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

JUNE 7, 2023

That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights.

Brands 112

Brands Sentiment How To Analysis 112

Ignite Social Media

JULY 15, 2021

Snapchat is a social media network that launched a decade ago, it seemed like it was on the verge of joining many other networks in the social media graveyard a few years back. That said, the network is gearing up to be a powerhouse social network once again, with audiences of all ages still utilizing the platform.

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Nielsen Newsletter Buy Social Media 161

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). You can manage all these conversations through automated message distribution.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Buffer Social

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. Love you, Lo-Fi filter.)

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Features Instagram How To Template 113

Buffer Social

JANUARY 22, 2024

In addition, there is also a heightened increase in interest from B2B companies (including direct conversations I’m having with brands) wanting to partner with creators, particularly on LinkedIn, where their audiences primarily reside. Long-form video cements YouTube’s No.1

Social Media 101

Social Media Authentication LinkedIn B2B 101

BeingOptimist

DECEMBER 7, 2022

Since twitter is a very popular 280 characters social media and microblogging platform to express our views and ideas, so it is essential for us to know how to increase twitter followers for your business or for ourself. News breaks: News breaks much faster on Twitter as compared to Facebook, LinkedIn, and other social networking sites.

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Twitter How To Microblogging URL 98

Buffer Social

SEPTEMBER 20, 2023

When it comes to the amount of what to post, we’re grateful for the research and advice that others have put together on ideal frequency of all the social networks. 😆 [link] — Buffer (@buffer) June 5, 2023 7. Weekly goals check-in How are you doing on your goals? three isn’t half bad either.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Buffer Social

NOVEMBER 30, 2023

  Talk to people It’s a social networking platform, and you gotta connect with people personally. Of course, don’t start selling; maybe just introduce yourself and initiate a conversation.   Here’s a 3-step strategy I suggest to anyone who wants to start networking on LinkedIn. 

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

Retail 104

Retail Social Media Brands Tips 104

Later

MARCH 22, 2021

Voice-enabled AI assistants are on the rise too — an estimated 8 billion will be in use by 2023. And the total podcast audience is expected to double in size from 2020 to 2023 , so now is a great time to get in on the action. Following the rise of podcasts, social media apps are getting on board with voice marketing.

Marketing 82

Marketing Trends Hosting Instagram 82

Sprout Social

MAY 8, 2023

Contributors of all levels can share their subject-matter expertise, create conversations that challenge “business as usual,” and uplift professional voices around the world. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) Are you posting when your followers are most active?

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LinkedIn Tourism Travel Education 108

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. New Challenges 1.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

DECEMBER 1, 2022

But on LinkedIn, business networking is the name of the game. That means businesses of all types are expected to be more visible and engaged in the overall conversation. LinkedIn is well known as the social network of choice for B2B marketers. But B2C brands can also find success on LinkedIn. Participate in the community.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Hootsuite

APRIL 11, 2022

million users by 2023. The app pulls “data from 95m+ sources including blogs, forums, social networks, news, videos and review sites.” Join the conversation. TikTok Pixel allows for easy conversion tracking and the potential to optimize your TikTok ad campaigns. Do you have a trusted box of TikTok tools?

Tools 111

Tools HootSuite Marketing Analytics 111

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Image Source Analytics from Keynote’s social listening feature is vital in this quest. This tells you about popular conversations and helps you gauge audience response.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Hootsuite

APRIL 17, 2023

Reach vs. impressions on different social networks Not every platform defines them in exactly the same way. Let’s break down what reach and impressions mean on different social networks. Reach and impressions always matter, but they might be even more important at the start of your social media journey.

HootSuite 145

HootSuite Metrics Analytics Instagram 145

Buffer Social

FEBRUARY 21, 2023

Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead.

Brands 82

Brands Marketing Hosting Eventful 82

Hootsuite

DECEMBER 12, 2023

Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Not for execs on social media. Pick the right networks Where will you post as an executive on social media? For some executives, it may be the only social platform you need.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Hootsuite

MARCH 15, 2023

Plus, we share some of the best (legitimate) LinkedIn automation tools to improve your efficiency on this business-first social network. Bonus: Download a free step-by-step guide to combining organic and paid social tactics into a winning LinkedIn strategy. What is LinkedIn automation? Try it free today.

LinkedIn 98

LinkedIn Tools HootSuite Cost 98

Buffer Social

JUNE 27, 2023

Mastodon reports over 1.3million monthly active users as of June 2023 💡 Check out this guide to Mastodon on the blog Mastodon is a decentralized network that allows users to create accounts in distinct communities while being able to access others. 💡 You can schedule posts to Mastodon in Buffer.

Social Networking 131

Social Networking Twitter Flipboard Feed 131

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in.

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Statistics LinkedIn Marketing B2B 140

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. What’s the Latest in Social Media? Is Twitter Safe for Brands for 2023?

Social Media 96

Social Media Social Media Management Influencer Trends 96

Hootsuite

FEBRUARY 6, 2023

Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. Fortunately, the social networks offer built-in tools to filter out comments based on your pre-selected list of no-go words. What those words and phrases are will vary.

FAQ 119

FAQ Tools HootSuite Content 119