Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 97

Sentiment Analysis Patterns Price 97

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 114

Authentication Tips Marketing UGC 114

Hootsuite

DECEMBER 12, 2023

Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Not for execs on social media. And, people judge content posted by an employee as three times more authentic than if it would’ve been posted on the company’s social media profile.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins.

Examples 59

Examples Brands Sentiment Reputation 59

Ignite Social Media

FEBRUARY 22, 2023

From the rapid rise of short-form videos to leveraging the value of community building, here’s what we think is what's hot and what's not in social media so far in 2023. Social media is a hot spot for emerging trends — they come and go. What’s the Latest in Social Media? Is Twitter Safe for Brands for 2023?

Social Media 96

Social Media Social Media Management Influencer Trends 96

Hootsuite

FEBRUARY 6, 2023

Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. Fortunately, the social networks offer built-in tools to filter out comments based on your pre-selected list of no-go words. What those words and phrases are will vary.

FAQ 119

FAQ Tools HootSuite Content 119

Hootsuite

JUNE 27, 2023

Source: Hootsuite Analytics Psst: Check out our full list of general Social Media Marketing tools , too. Auto-respond to DMs Hootsuite Inbox allows you to manage conversations on your various social pages. Here are some best practices to keep in mind as you automate your social media.

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Sprout Social

FEBRUARY 28, 2023

Meta might be home to the biggest social networks in the world but when it comes to professionals and business marketing LinkedIn is the place to be. These LinkedIn Statistics will show you why it is the network for professionals, especially B2B marketers, to target motivated audiences in 2023. Let’s dive in.

Statistics 136

Statistics LinkedIn Marketing B2B 136

Hootsuite

JULY 5, 2023

You can dig into details on each network’s site for developers: Instagram APIs Facebook APIs YouTube APIs Twitter APIs LinkedIn APIs Pinterest API TikTok APIs How does this work in practice? Social media tools like Hootsuite have seamless integrations with all major social networks based on API access.

API 89

API Social Media HootSuite Reddit 89

Hootsuite

OCTOBER 12, 2023

Minute 1-3: Listen in Your first three minutes should be devoted to tapping into your social media audience. This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. There are a few ways to hatch a social listening plan.

Social Media 120

Social Media HootSuite How To Template 120

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. This not only adds authenticity but also taps into the influencer's existing audience in a way that feels organic and engaging.

B2B 78

B2B Influencer Marketing Collaboration 78

Sprout Social

DECEMBER 27, 2023

Use automation to manage routine tasks, but keep your brand’s personality alive through authentic engagement. In The 2023 Sprout Social Index ™ , 51% of consumers said that the most memorable brands responded to customers. Overall, NapoleonCat is a conversational tool that simplifies managing social media for businesses.

Brands 118

Brands Facebook Analytics Authentication 118

Keyhole.co

DECEMBER 13, 2022

Full image editing: Filters, text overlays, color adjustments, frames, and pre-set crop sizes ensure that your images look the best on every social network. Automated social posting: Auto-post reels, images, videos, and carousels and repost and reschedule old posts. . Key features. Does not offer Pinterest integration.

Social Media Management 52

Social Media Management Price Hashtag Analytics 52

Hootsuite

MARCH 20, 2023

Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media? An engagement post on social media is any type of content that encourages audiences to interact with it, for example, by liking, commenting on, sharing or saving.

Engagement 95

Engagement Analytics Meme Instagram 95

Hootsuite

JULY 26, 2023

This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but thanks to Instagram’s many native features, you can also edit videos, buy your mom’s birthday present, start an annoying group chat, see all of the posts you’ve liked (ever), video call your coworker, start a flame war via quiz sticker, and more.

Features 84

Features Instagram Marketing Remix 84

Hootsuite

JULY 17, 2023

Online reputation monitoring tools allow you to listen closely to online conversations, track keywords and mentions, and keep your eyes peeled for industry news that might impact your business. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Buffer Social

JULY 31, 2023

Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media!

Social Media 81

Social Media Strategy UGC Meme 81

Sprout Social

DECEMBER 9, 2021

Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact. Why is social commerce so popular?

Social Media 143

Social Media Review Buy Engagement 143

Oktopost

SEPTEMBER 11, 2023

We’ll share the metrics you should start measuring now if you want to tie your social content directly to business results. social media) Campaign: The title of your campaign (i.e. recruitment video) While this data provides insights, it’s limited in understanding your audience and conversion drivers.

Social Media 138

Social Media Metrics How To ROI 138

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Sprout Social

OCTOBER 4, 2022

Amid strain put on marketers from declining organic reach and the ad spend that comes with it, employee advocacy is a key component of your broader social strategy. In fact, Gartner predicts 90% of B2B social media marketing strategies will have scaled employee advocacy programs by 2023. Request a demo.

Brands 78

Brands Curation LinkedIn Social Media Management 78

Oktopost

SEPTEMBER 11, 2023

We’ll share the metrics you should start measuring now if you want to tie your social content directly to business results. social media) Campaign: The title of your campaign (i.e. recruitment video) While this data provides insights, it’s limited in understanding your audience and conversion drivers.

Social Media 62

Social Media Metrics How To ROI 62

Keyhole.co

APRIL 20, 2023

It is a strategy that advertises products or businesses through marketing campaigns merged with conversations about trends, recent events, and news from all over the globe. Newsjacking can be in the form of blogs, video materials, simple social media content, long-form articles, and website popups. Do your timing properly!

Aggregator 52

Aggregator News Trends Social Media 52

Hootsuite

MAY 30, 2023

Hello, is it social media you’re looking for? When it comes to leads, social networking helps in an indirect way by building brand awareness. This is especially true since January 2023 when Google’s “ helpful content update ” went into effect. hours daily on the app, the highest of any social platform by far.

Social Media 79

Social Media HootSuite Template Templates 79

Hootsuite

JANUARY 23, 2024

But for brands that want to come across as playful, personable, and authentic, read on for more meme intel and dozens of viral examples to get the creative juices flowing. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is a meme on social media?

Meme 88

Meme Social Media HootSuite Instagram 88

Oktopost

SEPTEMBER 29, 2023

Beyond its inherent significance in the realm of social selling and job hunting, LinkedIn in 2023 offers a crucial value proposition. It’s accomplished by monitoring particular engagement signals, which extend beyond mere likes or generic comments to encompass genuine conversations. How is this achieved?

Hashtag 114

Hashtag LinkedIn How To B2B 114

Hootsuite

APRIL 19, 2023

Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement. Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online.

Social Media 145

Social Media HootSuite How To Reputation 145

Hootsuite

JULY 11, 2023

Hootsuite’s CEO, Irina Novoselsky, took the stage at Collision 2023, where she did an insight-packed Q&A with Evan Hansen, Co-founder and Editor-in-chief of Meteor. As brands recognize the value of social at a larger scale, authentic discoverability should be a north star.

HootSuite 85

HootSuite Social Media Authentication Transportation 85

Oktopost

SEPTEMBER 29, 2023

Beyond its inherent significance in the realm of social selling and job hunting, LinkedIn in 2023 offers a crucial value proposition. It’s accomplished by monitoring particular engagement signals, which extend beyond mere likes or generic comments to encompass genuine conversations. How is this achieved?

Hashtag 62

Hashtag LinkedIn How To B2B 62

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. So, what’s happening at your company?

Examples 52

Examples Strategy Twitter Marketing 52