Sprout Social

DECEMBER 12, 2022

Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. Use these insights to inform your 2023 strategy and you’ll do great things in the new year.

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Bill Hartzer

OCTOBER 5, 2023

Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.

Research 149

Research Influencer Social Media Sports 149

The Realtime Report

JANUARY 23, 2023

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter. To stay competitive, Google will likely recommence its own initiatives to build an AI search engine in 2023.

Authentication 91

Authentication Startup Avatar Applications 91

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business 113

Small Business Social Media Strategy Authentication 113

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. This year, plan for more changing audience preferences and deeper social media fragmentation.

Social Media 113

Social Media Strategy Exercises Retail 113

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It What is the purpose of Black History Month? You care about Black creators.

Social Media 112

Social Media Authentication Communities Campaign 112

Keyhole.co

MARCH 24, 2024

billion in revenue in 2023. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? That’s why the company played on the aspirational aspect of beautiful houses, which their social media profiles reflect clearly.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Social listening can help them learn if it’s an isolated post or requires deeper investigation.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest.

Authentication 93

Authentication Examples Class Team 93

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 101

Social Media Strategy Team Review 101

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

OCTOBER 18, 2023

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

JANUARY 24, 2024

Influencer-brand partnerships leverage the social proof of content creators and/or influencers to promote sales and build brand awareness. They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience.

Influencer 103

Influencer Brands Collaboration Authentication 103

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 134

Template Templates Social Media Tips 134

Ignite Social Media

APRIL 15, 2024

Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. In 2023, the brand worked with over 100 influencers, generating an astounding 168 million true view impressions and boasting an engagement rate of over 9.5%. Watch the video below.

Influencer 112

Influencer Retail Marketing Discount 112

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 127

Examples Influencer Campaign Marketing 127

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. But how do you create content around diversity that resonates and feels authentic? We’re discussing both the icks and ideals for Women’s History Month social media ideas.

Social Media 118

Social Media Team Groups Groups 118

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Ignite Social Media

SEPTEMBER 25, 2023

You’ll come away with insights and strategies to help your brand authentically connect with beauty consumers through influencers. Don’t miss these pro tips tailored specifically for beauty brands doing influencer marketing in 2023 and beyond. Check out the full post over on the Carusele blog today.

Influencer 113

Influencer Brands Marketing Embedding 113

Sprout Social

NOVEMBER 21, 2022

Their digital and creative solutions help global brands optimize their social entertainment and commerce strategies. Australian beauty retailer Mecca wanted to identify long-term, high-performing TikTok content that would authentically connect with their current and prospective audiences to increase their ROI. Case study: Mecca.

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women?

Social Media 123

Social Media Survey Education Team 123

Keyhole.co

JANUARY 18, 2024

Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Hootsuite

JUNE 5, 2023

— Twitter Support (@TwitterSupport) January 20, 2023 Your Bookmark Folders are totally private, so there’s no need to curate these to look cool. SMS two-factor authentication (TFA) Twitter Blue gives you the option of setting up a TFA for an added layer of protection. Try it for free today.

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Oktopost

JANUARY 23, 2023

So for the first episode of Behind the Post in 2023, we’re bringing in the expert! Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries. She believes that the companies that win on social are the ones who dare to be different and think of social media as stories.

B2B 136

B2B Apple How To Authentication 136

Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. This is who we’re talking about and who brands are seeking to create authentic-looking content consistently. There are different reasons a brand might go for a professional UGC creator.

UGC 87

UGC Film How To Skills 87

Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

Conversation 130

Conversation Brands Authentication Trends 130

Hootsuite

NOVEMBER 17, 2022

Executives at most popular social media platforms seem to think so. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 2023 Cheat Sheet for Marketers appeared first on Social Media Marketing & Management Dashboard.

Marketing 118

Marketing Avatar Buy Price 118

Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging.

Strategy 69

Strategy Social Media Loyalty UGC 69

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Please briefly describe the structure of your team.

Education 204

Education Case Study Overview Upcoming 204

Hootsuite

MARCH 20, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. You must enable two-factor authentication. Manage all of your social profiles in one place, schedule and publish posts, monitor performance and much more. What is Meta Verified? Try it free today.

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Badge Instagram HootSuite Guidelines 93

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Collaboration 93

Collaboration Social Media Project Reputation 93

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Thus, increasing social media engagement and improving your brand’s search rankings. It’s all about authenticity and relatability.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

Strategy 129

Strategy Sentiment Marketing Analysis 129