Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 103

Social Media Management Questions Social Media HootSuite 103

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It Collaborate with third-party DEI vendors to conduct unconscious bias training.

Social Media 109

Social Media Authentication Communities Campaign 109

Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. billion in revenue in 2023. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? Let’s find out.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Influencer Campaign Marketing 124

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. And now, Trello frequently collaborates with her to create content for their brand channels too.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Template 135

Template Templates Social Media Tips 135

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media 122

Social Media Tips HootSuite Marketing 122

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 98

Social Media Strategy Team Review 98

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

JANUARY 18, 2024

Unbelievably, Stanley went from US$70 million in annual sales in 2019 to US$750 million in 2023. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Sprout Social

NOVEMBER 21, 2022

The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. Australian beauty retailer Mecca wanted to identify long-term, high-performing TikTok content that would authentically connect with their current and prospective audiences to increase their ROI. Case study: Mecca.

Case Study 112

Case Study Marketing Directory Retail 112

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic. Take Pipedrive, for example.

Influencer 104

Influencer Marketing Collaboration ROI 104

Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging.

Strategy 69

Strategy Social Media Loyalty UGC 69

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 112

Brands How To Authentication Collaboration 112

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

Influencer 101

Influencer Instagram Brands Fashion 101

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. Social Cat makes it easy to find one another and collaborate. Social Cat is like the Tinder for Creators and Brands.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. Social Cat makes it easy to find one another and collaborate. Social Cat is like the Tinder for Creators and Brands.

Small Business 147

Small Business Review Influencer Collaboration 147

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 94

Fashion Influencer Ensembli Instagram 94

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

Guidelines 79

Guidelines Template Templates Social Media 79

Buffer Social

JULY 24, 2023

For example, Mitra, Buffer’s social media manager, makes TikToks that feel natural to TikTok but also show who we are as a company. Many creators – especially brands – struggle on TikTok because they’re replicating the polished look of the content they create for other social media platforms.

How To 75

How To Film Collaboration Hashtag 75

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Even though the majority of marketers say influencer marketing is vital to their social strategy, only 34% have a dedicated budget for influencer marketing.

ROI 104

ROI Influencer Marketing Survey 104

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.

Influencer 57

Influencer Instagram Brands Fashion 57

Keyhole.co

SEPTEMBER 13, 2023

It also humanizes your business by increasing authenticity and relatability. Opt for a reliable social media management tool to make your hashtag research more accurate. Besides offering other social media management capabilities, we have the industry’s best hashtag analytics feature.

Hashtag 52

Hashtag Trends Instagram UGC 52

Pam Moore

MAY 7, 2023

That's why I was excited to come across Social Cat – a platform that promises to streamline the entire process of discovering, connecting, and collaborating with relevant micro-influencers. Social Cat makes it easy to find one another and collaborate. Social Cat is like the Tinder for Creators and Brands.

Small Business 78

Small Business Review Influencer Collaboration 78

Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Today’s marketing collaborator could easily become tomorrow’s competition.

Products 89

Products Team Focus Group Collaboration 89

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. According to a 2023 report from Ofcom, the UK’s communication watchdog, more than half (53%) of youth aged three to 17 use TikTok. Collaborate with influencers and track campaign performance, all in one place.

Influencer 98

Influencer Brands Fashion Review 98

Buffer Social

OCTOBER 11, 2023

Many social media platforms are rethinking the way they reward their top creators.    A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure.

LinkedIn 116

LinkedIn Badge Communities How To 116

Keyhole.co

OCTOBER 4, 2023

billion in 2023. Content creator and influencer are 2 different roles in the world of digital media and social media, but sometimes they can overlap. They have worked hard to engage their subscribers and know that what they promote must seem authentic to their audience. And that means partnering with brands.

Content 59

Content How To Influencer Reputation 59

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

B2B 116

B2B Influencer Brands Marketing 116

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

Brands 111

Brands Sentiment How To Analysis 111

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. Use it to tease upcoming content or collaborations. Interviews : Host industry experts or collaborate with other creators to bring fresh perspectives to your channel.

YouTube 113

YouTube Tips Collaboration Trends 113

Keyhole.co

JULY 18, 2023

Users also spend more time on TikTok than other social media platforms. In this article, we reveal some of the underrated TikTok marketing tips if you are a newbie and want to evolve into a social media guru. You cannot connect your account to social media management tools. The average session length is 10.85

Tips 52

Tips Marketing Trends Influencer 52

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Track replies, mentions, and questions to understand authentic audience participation. The higher the ROI, the more successful your collaboration. Authenticity matters: Consumers crave genuine connections with brands. one month).

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

APRIL 3, 2023

A Facebook engagement post is a type of social media post that increases your Facebook Page’s engagement rate by encouraging your followers to take action. 16 engagement post ideas for 2023 Facebook isn’t dead. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn.

Engagement 111

Engagement UGC Facebook HootSuite 111

Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. Instead, we’ll have to be even more intentional about how humans and AI collaborate within the Sprout ecosystem. You should be asking yourself: Where can AI complement our people?

Software 117

Software Training Energy Team 117

Social Media Strategies Summit

AUGUST 5, 2022

Chelsey Holts currently serves as the Director of Social Media for UNC Chapel Hill’s flagship accounts. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. I love diving into social media strategy and analyzing data.

Collaboration 49

Collaboration Trends Instagram Team 49