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2023 Average Engagement Rates for 13 Industries [STATS]

Hootsuite

Is a 2% engagement rate high or low? In this post, we’ve rounded up average social media engagement rates from 13 top industries to give you a better understanding of where you stand. engagement rate calculator you can use to quickly double-check your own performance stats. #1 1 Analytics Tool for Growth Beautiful reports.

Industry 125
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How Social Media Managers Can Set Measurable Goals for 2023  

Ignite Social Media

And by now every social media marketer should have outlined their 2023 goals. An intention would be to create more engaging content to attract more followers. And just like a giant snowball, take all those lessons you learned in 2022 and roll them into your 2023. Do you know your way around analytics?

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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Analytics 140
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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 114
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Helpful Insights for Brands to Shape Up Their 2023 Social Media Marketing: Ignite’s Most Popular Blog Posts

Ignite Social Media

We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . In 2023, it’s time to do better and know better. Did we just mention the virtual event — is it even relevant for 2023?

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Our Best Performing Social Media Content of 2023, And Why We Think It Worked

Buffer Social

It was so much fun looking back at the past year, so now I’m back to do it again for 2023! At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics.

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2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics

Keyhole.co

Now, marketers are striving to build a YouTube presence for better brand visibility and engagement. Manual analytics are error-prone and don’t support growth. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements.

Metrics 52