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What are Social Mentions and How to Track Them in 2022

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. — Kent Stones (@KentStones) September 29, 2022. — Qashif Effendi (@Learnandshare) September 29, 2022. Why is it so important for you to keep tabs on these conversations? Set up an RSS feed.

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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? As 2021 dry-heaved to a thankful close we had no choice but to be optimistic in 2022. What has 2022 brought to us all? Simply put, more of more. It’s a necessary evil.

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9 social media marketer predictions for 2022

Sprout Social

Here are their predictions on what’s in store for the future of social media marketing in 2022. This has given many the leverage needed to break out of marketing silos and join conversations throughout their greater organizations. Will 2022 be the year we say goodbye to job listings that ask SMMs to do it all and then some?

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Pinterest Ads: A Simple Guide for 2022

Hootsuite

Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone. cheaper cost per conversion, compared to other social media platforms. New for 2022: Idea Pins. New for 2022: Try on product Pins. Sounds amazing, right?

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12 Foolproof Instagram Growth Strategies for 2022

Hootsuite

It’s interesting they don’t actually mention main feed photo posts at all here – likely because photo posts are the least likely to get your content in front of new eyeballs, since they’re limited to your followers with no native option to repost. But the distinction between in-feed video and Reels looks to be in flux. photo posts.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.