Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. Here are our favorite influencer marketing tools for social listening: 1. Sprout Social. Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health.

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Sprout Social

APRIL 26, 2023

According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Comments vs. post?

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Pixlee

MARCH 21, 2022

Resource Your Social Media Manager Appropriately. If your social media manager is expected to provide customer service, or even just point followers to another avenue to receive support, make sure that person is equipped to answer questions, direct users to the resources they need, manage conflicts, and track mentions.

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Convince & Convert

DECEMBER 6, 2023

13 Social Media Customer Service Stats You Must Know 1. 51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers. Some brands also publish posts on social media platforms to address customer concerns.

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Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? The answers to these questions will define how people perceive your brand in 2022 and beyond.

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Strategy UGC Brands Apparel 52

Pixlee

DECEMBER 2, 2021

Open the floor to feedback from your viewers in the comments section. Engage with comments and questions throughout your stream. Alo Yoga lets its social media manager shine by showing her favorite picks from the apparel brand’s latest products. Add co-hosts to diversify your content.

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Sprout Social

SEPTEMBER 9, 2022

Some social teams are making videos that comment on how seemingly-random the corn phenomenon is. — Chipotle (@ChipotleTweets) August 27, 2022. Staying on top of trends is key for any social media manager and this is no exception. Looking to learn about more social media trends?

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Social Media Strategies Summit

JANUARY 23, 2023

According to the 2022 Edelman Trust Barometer , 48% of respondents view the government as a divisive force in society, and 46% say the same about the media. For that reason, Russel urges social media marketers to focus more on operational messaging. You may get dozens of comments that require a response each day.

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Sprout Social

MARCH 20, 2023

In fact, on Instagram Reels have the highest reach of all media types on the platform. In 2022, Instagram Reels had an average engagement rate that was at least double that of other post types ( Socialinsider ). As of June 2022, YouTube Shorts topped 5 billion monthly active users. And that’s made a difference.

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Social Media Strategies Summit

DECEMBER 29, 2022

To help government agencies tie social media into their broader communications strategy, we organized a panel session at our recent Social Media Strategies Summit for Government. Yet its approach to social media is similar, with Glorymar Rivera-Diaz describing social as “a flagship for the agency.”. “We

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Hootsuite

NOVEMBER 28, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure. Users create posts in topic-based communities — called subreddits — and interact in comment threads.

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Sprout Social

MARCH 29, 2023

As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department. At Sprout, we used Employee Advocacy to drive over 14 million impressions and achieve $455,000 in earned media value in 2022.

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Social Media Strategy Team Review 101

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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Sprout Social

MARCH 16, 2022

As Sprout Social’s Senior Social Media Manager Rachael Samuels puts it, “On every network, the metric that relates to the goal or purpose of the video is what you should measure. If you want people to comment or take action, views aren’t the most important but view duration might be. Shares and comments.

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Sprout Social

JANUARY 19, 2022

Social listening is using social media to find honest, relevant conversations people are having about your business, products and competition. Social listening goes deeper than sifting through your followers’ comments, casting a wider net to capture conversations that exist beyond your channels.

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Products Social Media FAQ Sentiment 136

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. This is the social use case you’re probably most familiar with. Individual. You just need to harness it.

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Sprout Social

FEBRUARY 8, 2023

pic.twitter.com/u4DXzbuoYw — Freightliner Trucks (@freightliner) December 29, 2022 The takeaway Make it visual. Avery Dennison goes all-in on platform According to the 2022 Sprout Social Index™ , over half (51%) of consumers plan to regularly use YouTube but only 35% of marketers plan on meeting them there.

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Industry Social Media B2B Resources 87

Buffer Social

JULY 7, 2022

Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. 👇 6) Videos generated 5.63% more comments than regular posts ( source ) We’ve found that our audience is far more likely to join in the conversation if we post video content. percent in 2022.

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Publishing Instagram API Video 86

Sprout Social

AUGUST 16, 2023

Ryan Phillips, a Sprout Solutions Engineer with experience managing social in the finance industry, echoes the benefits of listening. Risk mitigation goes beyond monitoring comments and engagements on the corporate page. That’s why social listening is the most valuable way to mitigate risk. Data supports his claim.

Social Media 75

Social Media Banking Brands Sentiment 75

Ignite Social Media

MARCH 31, 2023

Is it estimated that over 1 million women left the US workforce from Feb 2020 to Sept 2022. This comment on a LinkedIn post by Sara T. And by now every social media marketer should have outlined… Read More What Does the Talk on TikTok Ban Means for Brands? ” 2. But is it for TikTok?…

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Buffer Social

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022. Call out: Check out Buffer’s top social media posts of 2022 and our social media manager’s analysis of why they did so well.

Remix 94

Remix Instagram Social Media Trends 94

Hootsuite

MAY 17, 2022

Bonus: Get the Instagram advertising cheat sheet for 2022. and using advanced social listening. Plus: Using Hootsuite, you can respond to comments and DMs across all your platforms, gain insights with detailed analytics, and manage your paid and organic content together with one tool. Tag 5 friends in the comments.

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Instagram How To Loyalty Discount 119

Ignite Social Media

APRIL 12, 2022

As a social media agency , we work in various Social Media Management (SMM) tools for our clients. At times, our clients come to us with a SMM tool already in place but we may help other clients shop around for the right tool so their social media goals will be met, and the tool will make sense for their needs.

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Buffer Social

SEPTEMBER 5, 2023

Social media executive success: focus on business impact As a social media executive, your core job is to effectively deploy resources to produce results your higher-ups care about. Chi's phenomenal work caused Forbes India to recognize her as a 30 under 30 in 2022.

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

JUNE 13, 2022

Save time with our powerful TikTok management tool. Much to the joy of social media managers, TikTok launched their Video Scheduler in spring of 2021 for Creator and Business accounts. — Yvonne Pearson (@Pinkdollstyle) May 26, 2022. With Sprout, you can manage multiple handles in one place.

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Tips How To Publishing Social Media Management 94

Buffer Social

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Always address negative comments about you or your brand Should you address every comment you receive?

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Social Media Policies Team Comments 98

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. — Hootsuite (@hootsuite) December 8, 2022. Social media marketing activities can include: Content planning and creation.

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Sprout Social

SEPTEMBER 14, 2023

The content they share—from text posts to videos—and responses they leave in the comments demonstrate a deep understanding of their audience, down to how customers order in a drive-thru. Their team is also extremely engaged on social. They often go beyond providing an answer or “thank you” to customer comments.

Strategy 124

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Hootsuite

MARCH 2, 2022

An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Source: Hootsuite Global State of Digital 2022. Smaller social networks are an increasingly important way to fill your funnel. Source: eMarketer.

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Retail Social Media Brands Tips 104

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Sprout Social Sprout Social is a powerful solution for social media management.

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Hootsuite

NOVEMBER 10, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. There’s certainly something special about a spur-of-the-moment, when inspiration strikes post, but plotting out content in advance is typically a good idea for a busy social media manager.

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How To Hashtag Trends Analytics 143

Buffer Social

MAY 19, 2022

Social media has seen rapid growth in the past decade and along with it has grown the role of the Social Media Manager. Social media managers are often alone in their role depending on the company and are expected to wear many hats. What causes burnout in social media managers?

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Hootsuite

JULY 4, 2022

Get all the must-know TikTok insights for 2022 in one handy infosheet. million views and over 8,000 comments. jakefromstatefarm With the name Jake from State Farm, I gotta be the main character Plead your case in the comments @Boban Marjanovic @TheTraeYoung @Karl-Anthony Towns #NBA #NBAEdits ? Comment on other brands’ videos.

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Buffer Social

NOVEMBER 13, 2023

pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post. 

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Examples Campaign Discount Marketing 92

Hootsuite

APRIL 26, 2023

For example, in 2022, the HHS Office for Civil Rights issued a $50,000 fine against a dental practice. You can also set up approvals on responses to social comments, which is a key area where potential HIPAA violations can occur. See for yourself why we are the healthcare industry’s leading social media management platform.

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Social Media Health Care Tips Policies 93

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. If not, you totally should! Provide better customer care.

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Hootsuite

JUNE 29, 2023

The distribution of cyberattacks across worldwide industries in 2022. If you have a healthcare social media policy in place, include a link to it here. Community guidelines and response management Establish protocols for responding to comments, messages, and other interactions on social media.

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