Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. The content they share—from text posts to videos—and responses they leave in the comments demonstrate a deep understanding of their audience, down to how customers order in a drive-thru. Their team is also extremely engaged on social.

Strategy 121

Strategy Brands Content UGC 121

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Use hashtags.

How To 143

How To Hashtag Trends Analytics 143

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Reputation 129

Reputation Tools Brands How To 129

Buffer Social

JULY 7, 2022

Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. You’ll find Reels in the Explore tab, after doing a Hashtag Search, in the Reels feed, and via an audio search (when you click on any piece of music). percent in 2022. It’s finally here.

Publishing 86

Publishing Instagram API Video 86

Sprout Social

FEBRUARY 8, 2023

pic.twitter.com/u4DXzbuoYw — Freightliner Trucks (@freightliner) December 29, 2022 The takeaway Make it visual. From Popcorn Lovers Day to Star Wars day, people love celebrating these hashtag holidays on social media. To celebrate, they posted their “Top Moments of 2022” as a carousel and video post.

Industry 86

Industry Social Media B2B Resources 86

Sprout Social

MARCH 16, 2022

As Sprout Social’s Senior Social Media Manager Rachael Samuels puts it, “On every network, the metric that relates to the goal or purpose of the video is what you should measure. If you want people to comment or take action, views aren’t the most important but view duration might be. Shares and comments.

Engagement 122

Engagement Report Video Metrics 122

Hootsuite

MARCH 2, 2022

An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Source: Hootsuite Global State of Digital 2022. Smaller social networks are an increasingly important way to fill your funnel. Source: eMarketer.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

JUNE 13, 2022

Save time with our powerful TikTok management tool. Much to the joy of social media managers, TikTok launched their Video Scheduler in spring of 2021 for Creator and Business accounts. Add captions, TikTok hashtags , mentions, choose a cover image, run a copyright check and pick your settings. Published on.

Tips 92

Tips How To Publishing Social Media Management 92

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. — Hootsuite (@hootsuite) December 8, 2022. Social media marketing activities can include: Content planning and creation.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Buffer Social

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022. Call out: Check out Buffer’s top social media posts of 2022 and our social media manager’s analysis of why they did so well.

Remix 94

Remix Instagram Social Media Trends 94

Hootsuite

JUNE 29, 2023

Branded accounts or hashtags If your institution uses company accounts or hashtags, list them here for your team. This list is especially handy if your brand has been targeted by fake social media accounts. The distribution of cyberattacks across worldwide industries in 2022.

Guidelines 79

Guidelines Template Templates Social Media 79

agora pulse

JULY 22, 2020

Failing to respond to comments or questions from your audience is counterproductive. It also worked thanks to the use of tagging, collaborative sharing, and hashtag #NYFW that drew in event followers. Related reading: Instagram 101: What Every Smart Social Media Manager Needs to Know. billion by 2022.

Collaboration 140

Collaboration Examples Instagram Tips 140

Hootsuite

JULY 25, 2022

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. The Instagram CEO announced that hashtags don’t really matter on the platform anymore. First, he says that you really only need 3 to 5 hashtags instead of 30, and now this? Or are Instagram hashtags still the most powerful tool for discovery

Hashtag 144

Hashtag SEO Instagram HootSuite 144

Buffer Social

NOVEMBER 13, 2023

pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing. You can tie giveaways into this strategy — offer prizes to random winners who have used a certain hashtag or commented on a post. 

Examples 92

Examples Campaign Discount Marketing 92

Hootsuite

JULY 4, 2022

Get all the must-know TikTok insights for 2022 in one handy infosheet. million views and over 8,000 comments. TikTok videos using the #Finance hashtag have 6.6 Comment on other brands’ videos. The comments section of TikTok videos is a great place to learn how to speak TikTok. This video alone had 3.4 Technology.

Questions 105

Questions Banking Insurance HootSuite 105

Hootsuite

APRIL 26, 2023

For example, in 2022, the HHS Office for Civil Rights issued a $50,000 fine against a dental practice. You can also set up approvals on responses to social comments, which is a key area where potential HIPAA violations can occur. This is an important way of understanding what’s being said about your organization on social media.

Social Media 94

Social Media Health Care Tips Policies 94

Hootsuite

JANUARY 24, 2022

Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? What times of day is your audience most active on social media? Which hashtags is your audience most likely to engage with? Social share of voice.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

APRIL 4, 2023

You can add links, hashtags, tag other accounts and add location tags. Read this blog to know more about what social media stories are and some of the best ways you can use its features. This particular story covers the launch of the Nike React Infinity 3 running shoes introduced in June 2022.

Strategy 114

Strategy Content How To Marketing 114

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

Social Media 134

Social Media Tools Marketing Analytics 134

Oktopost

MARCH 28, 2022

Social media management platforms are now an essential part of any business’ digital marketing toolkit. Without these tools, marketers would have to scramble trying to maintain all their social media profiles individually. Here’s a side-by-side comparison of all the best Hootsuite alternatives in 2022: ?

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Hootsuite

MAY 13, 2020

According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. Celebrity aloofness has been exacerbated by social and financial inequality. We can’t all afford luxuries,” reads one comment. Influencers have found a way to use social video to great effect.

Influencer 145

Influencer Trends Marketing Guidelines 145

Hootsuite

JUNE 29, 2023

For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Respond to comments with respect and warmth. Wendy’s currently has 3.9

Reputation 107

Reputation Strategy Brands HootSuite 107

Keyhole.co

FEBRUARY 13, 2022

Here are the top 25 social media analytics tools in 2022: Keyhole AgoraPulse Oktopost Brandwatch BrandMentions Meltwater Reputology TapInfluence Hootsuite NetBase quintly Rival IQ DashThis Sprout Social Socialbakers Brand24 Mention Followerwonk Iconosquare Audiense Tailwind TweetReach Falcon.io Viralwoot.

Analytics 52

Analytics Social Media Tools Price 52

Hootsuite

MAY 25, 2023

Whether you’re making a TikTok video or creating an Instagram photo carousel , the visual nature of social media allows Realtors to easily showcase a property. These listings will of course reach your followers, but Realtors who use a great hashtag or social SEO strategy can achieve an even further reach.

Real Estate 96

Real Estate Statistics Social Media HootSuite 96

agora pulse

JULY 21, 2020

You upload it to your clients’ corporate YouTube channel and wait for the likes and comments to flood in. Get viewers to comment, answer a question, or tag a friend in the comments. If you have a specific brand or product hashtags you should include them. We’ve got tips for you! Picture the scenario.

Social Media Management 139

Social Media Management YouTube Social Media Tips 139

Keyhole.co

APRIL 4, 2022

Identify your top posts at a glance – Learn how engaging your profile is, its performance, and how often your videos get likes and comments. Hashtag tracking and analytics – Track top hashtags across multiple social networks in a single dashboard. Compare and identify the most engaging TikTok influencers.

Analytics 52

Analytics Report Tools Price 52

Sprout Social

FEBRUARY 28, 2023

We will provide statistics and data from trusted sources, including the Sprout Social Index™, Social Media Trends for 2022 & Beyond. As of January 2022, 57.2% Note: Sprout Social acknowledges gender beyond male and female; we are presenting the stats as reported by the source. Let’s dive in. were female.

Statistics 140

Statistics LinkedIn Marketing B2B 140

Sprout Social

DECEMBER 6, 2022

We’re excited to announce that Salesforce has partnered with Sprout Social on its social media management solution for their customers. Why Salesforce chose to partner with Sprout Social. Social is still a young industry that evolves everyday, with new trends and use cases that lead to new business requirements.

Social Media 87

Social Media Social Media Management Social Networking Team 87

Hootsuite

JULY 5, 2023

A social media API is a piece of code that allows social media networks to integrate with third-party apps and tools — for example, social media management tools like Hootsuite. It gives external developers access to certain kinds of data that social media-related tools require to work.

API 90

API Social Media HootSuite Reddit 90

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

OCTOBER 13, 2022

social media managers. other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important to consumers than it was in 2021. AMAZING NEWS! Read more: [link].

How To 141

How To UGC Authentication Campaign 141

Hootsuite

JANUARY 24, 2024

They’re designed for use by busy social media marketers and content creators when interacting with customers and followers on social media platforms. Why are social response templates so handy? Enhance efficiency Templates make managing a high volume of customer inquiries and comments easier.

Template 101

Template Templates Social Media HootSuite 101

Hootsuite

NOVEMBER 3, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. According to data from Forrester’s Technographics , almost a third of Gen Z say that they unfollow, hide, or block brands on social media on a weekly basis. The reason?

Airlines 109

Airlines Marketing How To Influencer 109

Hootsuite

JULY 6, 2022

Their content will also no longer appear in the hashtags section of the app, either. They also claim that they stop receiving likes and comments on posts that would have done well in the past. What’s shadow banning in 2022? Schedule posts for the best times, view performance stats, and comment on videos in Hootsuite.

Guidelines 129

Guidelines HootSuite Communities Analytics 129

Sprout Social

NOVEMBER 14, 2023

Nearly 40% of consumers say they like to see customer testimonials or real customer demos on social media, according to The 2022 Sprout Social Index™. Featuring real people enjoying or even creating tutorials with your products on your channels is a solid form of building trust and social proof.

Authentication 120

Authentication Tips Marketing UGC 120

Hootsuite

MAY 25, 2022

The Instagram Reels algorithm favors Reels that: Have high engagement (likes, shares, comments, saves, and watch time). You also want people to engage with your Reels by liking, sharing, saving, and commenting. How long are Instagram Reels in 2022? You can also read the caption and its hashtags: Source: Instagram.

Engagement 101

Engagement Instagram HootSuite Trends 101

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? By 2021, almost half of marketers had embraced social listening.

Sentiment 62

Sentiment B2B Trends Social Media Management 62