Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. 2022 Employee Advocacy Benchmark Report ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing? Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 93% of companies have acquired new customer(s) via social media video.

Statistics 142

Statistics Social Media Video Marketing 142

Oktopost

JANUARY 8, 2022

Your pictures should not only look good, but also establish a cohesive message that aligns with your brand and marketing strategy. That’s why we created this B2B social media photo size guide. Use the dimensions listed here and the following guidelines to ensure you are displaying your company in the best way possible.

Social Media 144

Social Media Guidelines B2B Embedding 144

Sprout Social

JULY 6, 2022

Interestingly, top times on Twitter for financial institutions were highly varied, perhaps reflecting a global audience’s ready engagement with short updates on news and markets worldwide. The highly varied engagement times could perhaps reflect a global audience’s ready engagement with short updates on news and markets worldwide.

Twitter 105

Twitter Tourism Travel Education 105

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 238

Advertising Social Media Strategy Authentication 238

Oktopost

JULY 4, 2022

According to Salesforce , after August 1st, 2022, you’ll no longer be able to renew Social Studio. You can continue using Social Studio until the end of your contract (if not renewed) or until November 18th, 2022. While this sounds simple, it creates an interesting ripple effect for the rest of the company.

B2B 131

B2B Social Media Management Metrics Social Media 131

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. billion users by the end of 2022. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

The Realtime Report

JANUARY 23, 2023

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter. High-yield savings accounts, shopping rewards programs, and rebates will be major beneficiaries of the market downturn.

Authentication 91

Authentication Startup Avatar Applications 91

Oktopost

APRIL 13, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. A Silicon Valley-based company, Bluescape was named one of Fast Company’s 2022 Next Big Things in Tech Awards.

Project 118

Project Resources Apple Collaboration 118

BeingOptimist

JANUARY 17, 2022

B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. Content marketers typically follow the 80/20 rule, investing 80% of their efforts in promotion and 20% in content creation. Before syndicating content, marketers must decide who they’re trying to reach.

Syndication 52

Syndication Strategy Content How To 52

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? A whopping 4.74

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Software 105

Software Industry Social Media Marketing 105

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Why do you need a Paid Media Plan in Digital Marketing?

Examples 62

Examples B2B ROI CPA 62

Oktopost

OCTOBER 10, 2022

In this article, we’ll explain what brand visibility is and why it needs to be a critical part of your overall branding strategy in 2022 and beyond. Why is Brand Visibility Important for B2B? In short, brand visibility refers to how much your brand is seen on different marketing channels. Jump to Section.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Sprout Social

FEBRUARY 8, 2023

No one knows that feeling better than trucking companies. pic.twitter.com/u4DXzbuoYw — Freightliner Trucks (@freightliner) December 29, 2022 The takeaway Make it visual. Manufacturing marketers: don’t pass up this opportunity. There’s endless B2B marketing potential for manufacturers on social.

Industry 86

Industry Social Media B2B Resources 86

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel. Refining our TikTok marketing strategy.

Strategy 116

Strategy Marketing Hashtag Influencer 116

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. Data points that could impact your pricing, sales strategy, product development and, of course, marketing. According to the 2022 Sprout Social Index™ , 60% of businesses are using social data weekly, across their businesses. That’s not a controversial statement. Cast a wider net.

Social Media 115

Social Media Sentiment Survey Marketing 115

The Realtime Report

SEPTEMBER 13, 2022

First-to-market live e-retail video SaaS establishing new industry standard, ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences; Game changing e-Tail tech far exceeds first round funding target. dollars in 2022.

Retail 91

Retail Video Microsoft Loyalty 91

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. If not, you totally should!

Team 110

Team B2B Platform Analytics 110

Sprout Social

NOVEMBER 17, 2022

In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. In early October 2022, Krystal announced the release of their new Side Chik chicken slider.

Types 118

Types Instagram Brands Collaboration 118

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Conversation 136

Conversation Review Marketing How To 136

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. Some companies also post employee spotlights on internal channels to help build a positive culture and develop stronger relationships between team members. ? Think about your format.

Social Media 109

Social Media How To B2B LinkedIn 109

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. Higher education marketing is challenging because it involves targeting three quite different audiences: Prospective students who might want to study at the institution.

Examples 165

Examples Instagram Brands Transportation 165

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. Amelia (right) graduated last week with a Bachelor of Environmental… Posted by The University of Newcastle, Australia on Wednesday, July 20, 2022. What do social media managers do?

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. JasonRBradwell) April 18, 2022.

Strategy 86

Strategy How To Training ROI 86

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Phishing Attacks.

Social Media 125

Social Media How To Policies Authentication 125

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. Instagram and TikTok.

Tips 133

Tips Authentication LinkedIn Groups 133

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program.

B2B 118

B2B Social Media Energy Team 118