SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. However, after having reported 11 quarters of consecutive user growth, Pinterest began to experience a decline, losing 24 million users in Q2 2021.

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Strategy Marketing Automotive Campaign 195

Sprout Social

JUNE 8, 2021

Social media would be kind of boring because, let’s be honest, your photo of what you ate for lunch doesn’t quite capture my attention like the content these creators put out. Creators are also capturing the attention of brands and social networks, who see opportunities to expand their consumer base and collaborate on content.

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Meeting Brands Collaboration Exercises 130

Sprout Social

AUGUST 17, 2021

We were able to find a clear winner after using Sprout Social’s Advanced Listening to analyze 440 Tweets from June 27, 2021, to August 1, 2021. — Adweek (@Adweek) July 11, 2021. Their surges are often linked to a social event, like a Reddit post or Tweet. — CoinMarketCap (@CoinMarketCap) August 2, 2021.

Questions 118

Questions Sentiment Meme Trends 118

Sprout Social

JULY 7, 2021

Imagine, for example, you reach out to a brand on Facebook Messenger because you’re looking for a particular shoe. — Alicia Thomas (@thealiciathomas) June 25, 2021. While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce. LodgeCastIron.

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Team Conversation Social Media Instant Messaging 140

Sprout Social

JANUARY 3, 2022

— Michaela Mendes (@mmendeswrites) November 9, 2021. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) — Starbucks Coffee (@Starbucks) November 10, 2021.

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Data Social Media Sentiment Team 140

Hootsuite

MARCH 15, 2021

For example, actor Daniel Dae Kim uses a Twitter mention to bring Nike directly into his conversation: Thank you, @nike. — Daniel Dae Kim (@danieldaekim) February 20, 2021. For example, if the user has protected their Tweets , the reply will only be visible to their immediate followers. We’re just doing it.

Twitter 145

Twitter HootSuite Notification Analytics 145

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Social Media 103

Social Media Film Exercises Social Networking 103

SocMed Sean

MARCH 22, 2022

For example, in the third quarter of 2020 alone, the number of users jumped 8%, increasing daily use by 27 million users. Is Twitter Facing Challenges As A Social Network? Unfortunately, this can drive people away from using it as a social media platform.

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Twitter Strategy Hashtag Marketing 230

Sprout Social

OCTOBER 5, 2021

peace1) September 29, 2021. Thanks to social media and the internet, consumers are empowered to do their own research to verify that companies aren’t just talking the talk. — JLO BEAUTY (@jlobeauty) January 12, 2021. Brands need employees’ help reinforcing their values, initiatives and goals on social.

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Brands Marketing Apparel Issues 109

Sprout Social

MAY 11, 2021

This requires a general audit of your social profiles with an emphasis on branding and marketing messaging. For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans).

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Social Media Engagement Strategy Hashtag 132

Hootsuite

AUGUST 19, 2021

Good freelance social media managers need all the skills of a normal social media manager , plus the skills needed to run their own business (as if the first part isn’t hard enough!). “So Social media managers: pic.twitter.com/YMRCw5x5Qj. — WorkInSocialTheySaid (@WorkInSociaI) July 18, 2021. Copywriting.

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Social Media Management Social Media How To Template 136

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. For social marketers, TikTok is becoming increasingly hard to ignore.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 And with these brilliant Facebook campaign examples from big brands in mind, you can roll out your own campaign that totally slays. For example, the CTA and product page link in every social post are customized to match the content.

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Campaign Facebook Influencer Embedding 142

Sprout Social

MARCH 4, 2021

An example of curating content would be gathering several blog posts about social media marketing and using them in a roundup post or newsletter for your readers. But curating content for social media is a bit more straightforward. — Sprout Social (@SproutSocial) January 28, 2021. newsletter signups ??

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Curation Data Content UGC 141

Sprout Social

FEBRUARY 10, 2021

Introducing Fendi 2021 Chinese New Year capsule collection. — Fendi (@Fendi) January 14, 2021. Each year is associated with a certain animal that repeats in a 12-year cycle, with 2021 celebrating the year of the ox. — Museum of Chinese in America (@mocanyc) February 1, 2021. pic.twitter.com/u62HBrOxqY.

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Campaign Brands Film Hashtag 88

SocMed Sean

JANUARY 13, 2022

Well, to put it simply, TikTok is a social networking platform that focuses on short-form videos-- so, nope, you’re not going to be seeing hour-long ASMR videos here! This will help you focus on the kinds of examples you want to observe on TikTok. Examples of unique ways to show TikTok content. Do you want to paint?

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Tips Content Video Hashtag 130

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Reddit is a social network with a forum-style discussion structure. What is Reddit? subreddits?

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Reddit Brands Meme Forums 100

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. — @LidlGB (@LidlGB) April 8, 2021. Engage with them!

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Social Media Survey Advertising Review 107

Ignite Social Media

NOVEMBER 16, 2020

And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds. 2021 Social Media Landscape at a Glance. 2021 Social Media Landscape at a Glance. increase in social media.

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Social Media Tips Organization Strategy 209

Sprout Social

FEBRUARY 6, 2023

Features for audience engagement: Comments and reactions on posts Direct messages Live videos Sales and growth Social commerce is ever-increasing. About 68% of consumers responded they made at least one purchase directly from social media in 2021. If your goal is to grow your email list, make use of lead-gen features.

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Features Social Media Curation Geotagging 100

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. An example of this is how Spotify uses machine learning to improve content recommendations.

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Sentiment Analysis Patterns Price 103

Hootsuite

NOVEMBER 28, 2022

What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. Here’s an example of a S.M.A.R.T What can brand advocates do for you?

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Social Media UGC How To HootSuite 122

Hootsuite

OCTOBER 12, 2021

And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Take a look at this example from Burger King.

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Tips How To Hashtag Trends 116

Hootsuite

JANUARY 4, 2023

Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience. The benefits of social media marketing. Social networks are the second-most-popular type of website or app, topped only by chat and messaging. Top networks for social media marketing.

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Social Media HootSuite Marketing Social Networking 76

Hootsuite

MAY 3, 2021

UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. Examples: cpc, organic_social.

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Sample Code Social Media HootSuite URL 145

Sprout Social

MAY 19, 2021

Check out River Island , for example. By tracking their popular branded hashtags alongside phrases like “want” or “need,” their social team is able to relay customer feedback that informs content, campaign and production strategies. 8 ways customers interact with brands on social in 2021.

Engagement 136

Engagement Brands Review Influencer 136

Sprout Social

AUGUST 2, 2022

But like on all social networks, trends on YouTube come and go. For example, in 2022, the Coachella music festival live-streamed both event weekends on YouTube. He did a little better than that, though, ushering in a 700% increase in sales from March 2020 to March 2021. Current and emerging YouTube trends.

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YouTube Trends Strategy Content 139

Sprout Social

MARCH 30, 2021

TDY (@965TDY) January 17, 2021. WTDY-FM) Philadelphia uses social listening to connect with loyal listeners. These days, social media is (or should be) a major part of any customer care strategy. Example of Sprout’s Competitive Analysis Listening tool. The company viewed social media as a massive, unorganized focus group.

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Questions Data Focus Group Analysis 123

Sprout Social

OCTOBER 4, 2021

For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

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Data Metrics Sentiment Analytics 124

Buffer Social

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. Love you, Lo-Fi filter.)

Features 113

Features Instagram How To Template 113

Sprout Social

FEBRUARY 2, 2023

If you’d like to see another example, in Sprout’s TikTok testing strategy we analyze our highest- and lowest-performing videos to reveal how we should adjust our content moving forward. Turn organic performance into paid amplification As an experiment, Figo started running ads on TikTok in late 2021. The initial returns were minimal.

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Social Media Insurance ROI Meme 110

Social Media Strategies Summit

OCTOBER 21, 2022

That’s 20% higher than any other social network. With that in mind, we’ve rounded up five LinkedIn Page best practices for government agencies and picked out five real-world examples of high-quality government LinkedIn Pages. 5 Examples of High-Quality Government Agency LinkedIn Pages. Unique insights (e.g.,

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Examples LinkedIn Social Media Overview 150

Social Media Strategies Summit

APRIL 22, 2019

And it’s this same trend that will make 2019 the year of social TV. By 2021, Instagram reports that mobile video will account for 78% of total mobile data traffic. Instagram’s new Close Friends feature allows brands to share exclusive content to a specific customer list, for example, loyal fans or top buyers.

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Trends Social Media Instagram Influencer 142

Later

MARCH 22, 2021

For example, Sephora hosts a branded podcast called #LIPSTORIES — a series of relaxed, fun, and honest chats about self-image. . For example, The Hey Girl Podcast host Alexandra Elle interviews a rotation of guests that align with her core pillars of sisterhood, storytelling, and self-care: View this post on Instagram.

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Marketing Trends Hosting Instagram 82

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Monte Cook Games, for example, pinned their latest Kickstarter campaign to maximize its visibility. If you’ve got a great following on other social channels, take advantage of it!

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Hootsuite

FEBRUARY 24, 2022

For examples, you might be building awareness on Instagram and Twitter, but converting from Facebook ads. For example, you can use Pinterest for both brand awareness and driving conversions. Just like how you wouldn’t bank your entire campaign on one social network, you wouldn’t rely only on organic traffic, right?

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Examples Campaign Platform Tips 145

Sprout Social

SEPTEMBER 7, 2021

That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first. For example: the #SpotifyWrapped campaign is something I look forward to every year. — nba paint (@nba_paint) August 21, 2021. 6 social campaigns that captivated the internet in 2021.

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Campaign Social Media Collaboration Apple 135