Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences.

Data 93

Data Sentiment API Analysis 93

Ignite Social Media

NOVEMBER 17, 2021

2021 showed us both the rise and fall of Clubhouse , accompanied by some major hype around social audio that most people have already forgotten about. And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year.

Social Media 208

Social Media API Reputation Compete 208

Sprout Social

OCTOBER 5, 2021

As your brand embraces corporate responsibility, here’s what marketers need to know about building trust with conscious consumers. peace1) September 29, 2021. Thanks to social media and the internet, consumers are empowered to do their own research to verify that companies aren’t just talking the talk. — peace1 ??????

Brands 107

Brands Marketing Apparel Issues 107

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Why TikTok marketing campaigns are so valuable. billion in revenue in 2021. Phase 1: Plan your TikTok marketing campaign.

Examples 140

Examples Campaign Tips UGC 140

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started?

Social Media 78

Social Media HootSuite Marketing Social Networking 78

Sprout Social

AUGUST 17, 2021

Do you have burning market research questions? You just need social listening data. . Consumer social media usage is on the rise. Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds. — Adweek (@Adweek) July 11, 2021.

Questions 116

Questions Sentiment Meme Trends 116

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . billion users.

B2B 152

B2B LinkedIn Facebook Statistics 152

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Data 140

Data Social Media Sentiment Team 140

Hootsuite

APRIL 11, 2022

As of 2021, TikTok had 78.7 The dashboard has most metrics that you’ll want to keep an eye on as marketers, influencers, and business owners. If you’re in the business of creating TikTok marketing campaigns, we recommend Brand Maxima Analytics. Join the conversation. Do you have a trusted box of TikTok tools?

Tools 111

Tools HootSuite Marketing Analytics 111

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Campaign 139

Campaign Social Media Social Media Management Team 139

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 105

Retail Social Media Brands Tips 105

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. A Twitter mention is a way to get another user’s attention, likely to try and start a direct conversation with them on the platform.

Twitter 145

Twitter HootSuite Notification Analytics 145

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Content is a waste if it can't be found.

Types 90

Types Marketing SEO Affiliate marketing 90

Ignite Social Media

MAY 19, 2021

This post was originally published by Forbes on May 5, 2021. It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features audio-only rooms that allow people to chat about shared interests.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Sprout Social

FEBRUARY 1, 2022

In a matter of weeks, this question has become the conversation starter for hundreds of thousands. Software engineer Josh Wardle quietly released Wordle in October 2021, intended as a game for his logophile partner. irihapeta) December 2, 2021. By the time the New York Times feature ran, Wordle chatter began to dominate social.

Meme 94

Meme Communities Conversation Social Media 94

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

B2B 134

B2B Brands Marketing How To 134

Hootsuite

AUGUST 19, 2021

Bonus: Customize our free, professionally designed resume templates to land your dream social media job today. What is a freelance social media manager? A freelance social media manager is a social media marketing expert who provides on-demand services. Social media managers: pic.twitter.com/YMRCw5x5Qj.

Social Media Management 136

Social Media Management Social Media How To Template 136

Oktopost

FEBRUARY 21, 2022

Nearly half of CMOs stated that employee advocacy was their best-performing social initiative. The next highest-performing social initiative was social selling (32%), another form of employee advocacy. ( The State of B2B Social Media Marketing Report ). Capco drove 13 times more conversions with employee advocacy.

Statistics 78

Statistics B2B LinkedIn Social Networking 78

Later

MARCH 22, 2021

Voice marketing is one of the hottest new trends. In this blog post, we’re explaining the different types of voice marketing — as well as how you can use it to build your brand online. What Is Voice Marketing? What Is Voice Marketing? And voice marketing makes it easy to cater to your audiences on-the-go.

Marketing 82

Marketing Trends Hosting Instagram 82

Sprout Social

MARCH 4, 2021

In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out. But curating content for social media is a bit more straightforward. Micro Conversions can be: ??

Curation 138

Curation Data Content UGC 138

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. Posted by Adore Me on Monday, February 15, 2021.

Campaign 140

Campaign Facebook Influencer Embedding 140

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Hootsuite

NOVEMBER 5, 2021

As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful. Boost efficiency through custom posts per network.

HootSuite 117

HootSuite Notification Hashtag Upcoming 117

Ignite Social Media

MARCH 4, 2021

Social audio could become the future of social media marketing as apps like Clubhouse continue to gain popularity. “Social Audio is the fastest growing communication trend as users are finding that video meetings are too taxing, and text messaging lacks emotion and context. Who is Using Clubhouse?

Brands 180

Brands Hosting Conversation Platform 180

Hootsuite

JULY 4, 2022

Your goals are the heart of your social media strategy and your social network choices need to be in service of them. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. For social marketers, TikTok is becoming increasingly hard to ignore.

Questions 106

Questions Banking Insurance HootSuite 106

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

Template 78

Template Templates How To Training 78

Sprout Social

APRIL 29, 2021

While consumer use of social media is largely similar in both regions ( 87% of UK internet users report having a social media account , compared to 92% in the United States), there is a notable difference with regards to business use of social media. By taking an active approach to social media, you can help shape the narrative.

Social Media 105

Social Media Survey Advertising Review 105

Sprout Social

MAY 11, 2021

Optimization doesn’t have to be a scary word in digital marketing. Or maybe you associate optimization with stripping any sense of creativity from your marketing. Much like SEO or CRO (conversion rate optimization) requires tweaking and testing, so does SMO. 6 social media optimization strategies you should totally try.

Social Media 129

Social Media Engagement Strategy Hashtag 129

Sprout Social

MARCH 30, 2021

Social listening is a social media superpower. Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. TDY (@965TDY) January 17, 2021. The contest was so successful that 96.5 See the full list of ??

Questions 122

Questions Data Focus Group Analysis 122

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). In fact, according to our Digital 2021 Report , there are now: 2 billion users on WhatsApp.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Sprout Social

MAY 19, 2021

What is social media interaction? Social media interaction is an umbrella term that encompasses all the two-way conversations and touchpoints that occur between companies and consumers. Social media is conversational by nature. And great conversations can have a positive impact on sales.

Engagement 134

Engagement Brands Review Influencer 134

Pam Moore

JULY 22, 2020

SocialZoomFactor · 10 Reasons You Need an Audience First Marketing Strategy. If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. If you are targeting conversations trying to talk to everyone you are likely not talking to anyone.

Strategy 78

Strategy Template Templates Marketing 78

Ignite Social Media

NOVEMBER 16, 2020

This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds.

Social Media 209

Social Media Tips Organization Strategy 209

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. Finance social media resources. Wednesdays at 4 a.m.

Twitter 102

Twitter Tourism Travel Education 102