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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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9 Social Media Trends That Will Help You Win in 2021

Social Media Strategies Summit

In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021. One of the biggest social media trends for 2021 is the rise of social commerce or selling via social media platforms. One of the biggest social media trends for 2021 is the rise of social commerce or selling via social media platforms.

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7 inspiring examples of corporate social responsibility

Sprout Social

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back.

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How to make Instagram Guides and 6 examples to inspire you

Sprout Social

Holiday product Guides are excellent examples of how you can position your products around an exciting moment. For example, you can create product Guides like a “Clean skincare routine starter kit” or a “What to bring camping checklist.”. 6 Instagram Guide examples to elevate your brand. Post Guide examples.

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What not to do on social media in 2021

Sprout Social

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

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5 successful crisis communication examples brands can learn from

Sprout Social

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Successful crisis communication examples from the last five years. Aldi’s hairy caterpillar predicament (2021). — Aldi Stores UK (@AldiUK) April 16, 2021.

Examples 111
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. billion in revenue in 2021. TikTok generated around $4.6

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