Remove 2020 Remove Analytics Remove Engagement Remove Sentiment
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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Union Metrics has many easy-to-use analytics dashboards.

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Miss Topsy? Here are the Top 3 Topsy Alternatives

Keyhole.co

It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Try monitoring keywords, URLs, topics, social media handles and more. You can even track mentions and keywords across news, blogs and forums. The post Miss Topsy?

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See campaigns differently: Why social is an invaluable player for the NFLPA

Sprout Social

This approach, powered by social analytics and listening, has been hugely influential for the NFL Players Association (NFLPA) —it has sharpened our overall business strategy, encouraged more players to get involved in our programs and influenced holistic, multichannel campaigns. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

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What is brand monitoring and why is it important?

Sprout Social

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. Competitors.

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda. The past decade created a permanent shift in communication, adding complexity to information dissemination and audience engagement. Gauge positive and negative sentiment from audiences.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Many brands realized this throughout 2020, including the NAACP. Adding aligned creators to your public relations distribution processes can help your brand get in front of a more engaged, brand-receptive audience. Social : Audience growth, engagement rate, impressions, reach. Sentiment data. Social and owned media.