article thumbnail

TikTok Marketing for Video-Obsessed Marketers

Pixlee

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads.

Video 98
article thumbnail

Pressing for progress: A comparison between International Women’s Day 2017 and 2018

Audiense

— Audiense (@AudienseCo) March 8, 2018. We decided to compare the reports around the International Women’s Day conversation in 2017 and 2018. The first report I reviewed was the 2018 report and the results surprised me. Take a look at the distribution graphs for the report below about IWD 2018.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 steps to a successful social media video marketing strategy

Sprout Social

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Set goals for video marketing.

Video 143
article thumbnail

Top 10 Branded Content Wins of 2018

Likeable

In no particular order, here’s our roundup of top branded content from 2018. You can find one of the characters from the latest Deadpool movie on LinkedIn , featuring employment history, outside interests, and even blog posts in 20th Century Fox’s unique campaign to promote the film. New York Public Library.

Brands 63
article thumbnail

How brands woo their social media audience on Valentine’s Day

Unmetric

With brands getting romantic on Valentine’s Day , we fired up our Unmetric Analyze platform to present to you what marketers around the world have been up to, as we have done in the past. — Funko (@OriginalFunko) February 14, 2018. — RELIANCE MUTUAL FUND (@Reliance_MF) February 10, 2018. Discover Content Ideas.

article thumbnail

What Brands Should Take Away from “The Social Dilemma”

Ignite Social Media

So from a brand perspective and what brands can do in reaction to this film, I think you need to consider the ethics of your campaigns and the ethics of your marketing, particularly if you’re targeting children. Don’t make the same mistake that Kraft recently made.).

Brands 154
article thumbnail

Positive Signs the M&E Industry Can Handle + Deliver Equality

The Realtime Report

These include San Diego State’s Center for the Study of Women in Television and Film, Sundance Institute, University of Southern California’s Annenberg Initiative and probably a lot more internationally. The challenging news that is starting to be addressed is that men still outnumber women two to one in Indie films.