Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). This attention to visual and highly shoppable content helped the brand to increase sales 39% in 2018.

Instagram 139

Instagram Brands UGC Travel 139

Sherrilynne Starkie

AUGUST 22, 2018

US-based users can just say “Hey Google, tell me something good” to receive a brief news summary about people who are solving problems for our communities and our world. As the Facebook and Instagram experiences improve for users, so too will their performances as a marketing and communications platforms. Finally, some good news!

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News LinkedIn Instagram Upcoming 150

Ignite Social Media

MAY 4, 2020

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. Brand Marketing Opportunities: Instagram Story Ads – just as you would run a promoted post in the feed, you can do the same in Instagram Stories. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Ignite Social Media

MAY 31, 2019

When Snap Games launched they partnered with a few gaming companies, such as Zynga and PikPok. Internal data (Q4 2017 vs. Q4 2018), users have tripled the time they’ve spent watching shows on Snapchat. Publish API – lets brands create their own Story and share it to Snapchat’s Discover feed. Snap Originals.

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API Marketing Mobile Feed 131

Likeable

MAY 3, 2021

Whether it’s taking a stance for LGBTQ+ rights, fighting against climate change, or shedding light on marginalized communities, this generation is vocal about creating change for the better. In 2018, she partnered with the Pack Your Back organization and raised over $50,000 to donate bottled water to residents. Emma Gonzalez.

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Committee Class Instagram Issues 103

Oktopost

FEBRUARY 3, 2020

And since Instagram can seem especially daunting for a B2B company (because, let’s face it, a photo of a product or service is boring), we’ve put together a few starter tips that can have a major impact on your Instagram effectiveness. Once you have crafted your ideal audience profile, you can start exploring your Instagram community.

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B2B Instagram Hashtag Meme 124

Pixlee

AUGUST 10, 2020

Sure, you might have to spend some time sifting through content that features or mentions your brand, (typically by searching for hashtags that are related to your company) but other than that, there’s no filming or trying to create the perfect clip. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018.

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Video Marketing UGC Hashtag 98

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK?

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Social Media Startup LinkedIn Telecommunications 212

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. Remember this: Facebook is a public company. Click To Tweet. Create Facebook Shows.

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Facebook Press Release Feed Feedly 167

Later

FEBRUARY 16, 2021

7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building. 1: Knix’s Community-building Campaign. Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Want to easily find and curate user-generated content for your feed? Spotify via. TechCrunch.

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Campaign Social Media Brands Apparel 91

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. The ability to activate on social is a critical muscle that companies need to exercise, even in times of economic pressure,” says Dietrich. How can you create that for your company?

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Social Media Marketing Atlassian Team 114

agora pulse

JUNE 9, 2020

Story Pins feature up to 20 pages of images, text, and links and appear in users’ home feeds with a cover image and a title. In 2018, Pinterest introduced promoted carousels. The company used Promoted Video Pins targeted to the search phrases furnishing a home” and “first-time homebuyer.”. For example: . Story Pins.

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Engagement Retail Case Study How To 138

Ignite Social Media

OCTOBER 13, 2020

Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. And these images aren’t from brand-produced photo shoots, it’s user-generated content (UGC) that’s fueling their feed. and Canada encouraging audiences to “send noods” as part of a giveaway.

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Campaign Brands Press Release UGC 106

Sprout Social

SEPTEMBER 4, 2018

Blockchain and cryptocurrency aren’t the easiest concepts to grasp, and so, video (like the blockchain explanation video we shared with you before) has played a major role in how these companies market themselves on social media. — Ripple (@Ripple) August 21, 2018. Creating communities. Customer support.

Social Media 75

Social Media Brands Discount Price 75

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. In short, hashtags and UGC are crucial to creating a much-needed sense of advocacy and community.

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Industry Social Media Hashtag Instagram 102

Social Media Strategies Summit

APRIL 8, 2021

What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. You can create and edit short (30-second) videos, adding music and effects, then share them with your followers and the wider Instagram community (provided you’ve got a public account).

Instagram 234

Instagram Brands Real Estate Remix 234

Pixlee

DECEMBER 3, 2019

This quick guide will help you evaluate which popular social platform, Youtube, Instagram, or TikTok, will work best for your cosmetics company. . Since 95% of beauty content on Youtube is created by individuals, cosmetics brands have to focus more heavily on influencer marketing when using this platform ( Digital Surgeon , 2018).

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YouTube Instagram Brands Influencer 65

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. They should guide all of your campaigns, content creation, and community management activities.

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Social Media Strategy Guidelines Template 113

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

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Brands How To Authentication Exercises 130

Sprout Social

JULY 7, 2020

Our data from #BrandsGetReal shows us that audiences actually do want brands to speak out on social issues and use their social feeds as a platform. We recognize how important it is to represent Black businesses and communities, and we must do better. Make sure your actions as an entire company back up what you’re espousing on social.

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Brands Survey Microsoft Issues 120

Pixlee

NOVEMBER 4, 2019

Through Instagram’s Shoppable Posts feature, you’re able to tag your products for one-click shopping directly on your feed. Its effectiveness is only further augmented by the new Shoppable Posts feature, which officially launched across 45 countries in 2018. Blindly Focusing on Selling without Community. Happy Selling.

Brands 50

Brands Instagram Feed Feedly 50

Sprout Social

AUGUST 12, 2020

To help us answer that question, let’s take a deep dive into a company with arguably the greatest brand recognition in history. Sure, it’s the largest and most profitable athletic footwear and apparel company in the world. It’s no wonder 69% of social marketers say increasing brand awareness is still their number one goal for social.

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How To Apparel Influencer YouTube 134

Unmetric

AUGUST 2, 2019

Campaigns like the 2018 #makersofthegame—a tribute to athlete Kobe Bryant who revolutionized sports and culture—and the 2017 #Breaking2—centered around athletes who embarked on running a marathon under 2 hours—were two campaigns that gave the brand a boost in engagement and follower growth. Chanel – 36 million followers. million followers.

Instagram 155

Instagram Brands Fashion Sports 155

Hootsuite

JULY 2, 2019

Or, it can mean that employees share the company culture online. It’s not just the company that benefits. Even more people (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. Employees get something out of advocacy too.

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Social Media Guidelines HootSuite How To 111

Later

JUNE 12, 2019

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. What’s really great about this strategy is that your posts can be about anything.

Instagram 73

Instagram UGC Feed Feedly 73

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Landscape feed. Portrait feed. To put that in perspective, that’s 25 whole days. Livestream.

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Video Social Media Strategy Film 144

Later

JULY 10, 2019

While highly curated feeds with perfectly staged shots were all the rage in the past, more brands and influencers today are stepping out of their comfort zones and sharing honest, unfiltered content to their feeds and stories. This isn’t to say that curated feeds are no longer “in.” View this post on Instagram.

Trends 85

Trends Instagram Feed Feedly 85

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Companies tap into the $6.48 At the same time, paying for followers also goes against the IG community guidelines, which means you could risk an account purge. As video content continues to dominate on Instagram, it’s worth diversifying your feed.

Buy 111

Buy Instagram How To Geotagging 111

Pixlee

APRIL 8, 2019

Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet. According to Realtor.com, “79% of pet-owning homebuyers who closed on a home in 2018 said they would pass up an otherwise perfect home if it didn’t meet the needs of their pets.”. Isle Surf & SUP. The post led to a 7.6% Radio Flyer.

Hotels 72

Hotels UGC Brands Travel 72

Later

DECEMBER 18, 2020

Check out how skincare company Saltyface sums up their brand in three succinct lines in their bio: Another way to attract your ideal audience? Focus your Instagram bio copy on how you help or inspire your community — making it more about them than it is about you. Think of it as a 150 character business pitch. Let’s make it sweeter.”

Instagram 52

Instagram How To URL Hashtag 52

Later

DECEMBER 18, 2020

Check out how skincare company Saltyface sums up their brand in three succinct lines in their bio: Another way to attract your ideal audience? Focus your Instagram bio copy on how you help or inspire your community — making it more about them than it is about you. Think of it as a 150 character business pitch. Let’s make it sweeter.”

Instagram 52

Instagram How To URL Hashtag 52

Later

MAY 24, 2020

The goal is simple: to create a supportive and caring community through an emotionally challenging time. To help you find moments of calm and build positive mental health habits, here are 7 tips to help restore your mental wellbeing during a difficult time: Social Media Mental Health Tip #1: Control Your Social Media Feeds.

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Social Media Management Social Media Tips Instagram 98

Pixlee

FEBRUARY 8, 2019

In 2018, AI became better at learning language, processing speech, and assisting workers in various industries. With AI juggernauts sharing research and technology, it became more accessible to people, companies, researchers, and governments. Processing Power.

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Trends Marketing UGC System 66

Later

SEPTEMBER 12, 2019

A post shared by Lamic Kirabo (@lamickirabo) on Nov 11, 2018 at 1:32am PST. Building a loyal fan base and community around your brand. There’s no point in sharing UGC for UGC’s sake — you need to be both strategic and considerate with it in your feed. . UGC Best Practices #5: Encourage UGC That Builds Community.

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UGC Content Instagram Hashtag 60

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. We’re not a dream, we’re a drink,” the brand stated in a 2018 advert. Netflix made video rentals a thing of the past, and disrupted the Oscars. Zenner shared.

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Industry Meme Survey Authentication 74

Later

SEPTEMBER 19, 2018

Using Instagram for small business is a powerful (and affordable) way to grow your company. . However, while it ’s fairly easy to produce beautiful photos and a curated feed on Instagram, many small businesses forget a key ingredient: strategizing their posts to sell. Content builds relationships online.

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Small Business Instagram Strategy Hashtag 61

Rebekah Radice

JANUARY 7, 2019

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? It’s a review of engagement, content, community, and your competition. This is the conversation happening in and around your company vs. the competition. If not, you’re doing your company a huge disservice.

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Social Media How To Metrics URL 145