Likeable

DECEMBER 4, 2018

In no particular order, here’s our roundup of top branded content from 2018. Retail brand Everlane showcases its value of “radical transparency” in a weekly Instagram Stories series, answering customers’ questions, going behind the scenes, and teasing upcoming product launches. New York Public Library. E-book or Instagram Story?

Brands 63

Brands Content Library Film 63

Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Retail & E-commerce. Our Retail & E-commerce Audience Honor was for the work we did with Altar’d State.

Social Media 86

Social Media Case Study Retail Study 86

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! time of the whole year, especially if you work in retail or e-commerce. Take a moment and answer these questions: What is the idea or concept behind your holiday marketing campaign this year?

Campaign 89

Campaign Marketing How To Instagram 89

agora pulse

JUNE 9, 2020

In 2018, Pinterest introduced promoted carousels. This makes them ideal for the retail, and food and beverage sectors. Advertisers can select a campaign type that optimizes Promoted Pins for specific consumer actions rather than just clicks. The campaign resulted in a meaningful brand lift for the company and its products.

Engagement 138

Engagement Retail Case Study How To 138

Pixlee

FEBRUARY 8, 2018

However, while some brands manage highly effective email marketing campaigns, others make mistakes that lead to customers ignoring messages or even unsubscribing from their mailing lists. Here’s a rundown of the good, the bad, and the ugly in email marketing in 2018. Email personalization is key to success in 2018.

Marketing 42

Marketing Hubspot Retail B2B 42

Ignite Social Media

JULY 26, 2019

As summer winds down, back-to-school season heats up, and retailers begin to accelerate awareness in late July through early August for the second-biggest shopping season of the year. While that may still seem like it’s a good bit away, now is prime time for planning campaigns and key messaging around back to school 2019. 83 billion.

Trends 86

Trends Social Media Retail Delicious 86

Jon Loomer

JULY 23, 2019

Includes a downloadable guide called “Drive Sales with Facebook: The Guide for Retail Marketers.” ” Holiday Campaigns. Facebook traditionally releases campaign planning guides related to the holiday season, and I imagine they will again this year. Includes a downloadable guide for the 2018 holiday season.

Curation 167

Curation List Automotive Real Estate 167

Unmetric

MARCH 29, 2019

Instagram and Twitter saw a small spike in the number of posts in 2017 only to drop again in 2018. Despite the brands publishing the lowest number of April Fool’s Day posts on Twitter in 2018, these posts received the highest interactions when compared to the previous two years. — Google (@Google) March 31, 2018.

Social Media 113

Social Media Analysis Instagram Campaign 113

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained.

Brands 94

Brands Retail Campaign Authentication 94

Buffer Social

SEPTEMBER 20, 2018

Q4 key dates and campaign examples. Take advantage of this time to start building towards your holiday campaigns by raising awareness of your brand and products before the big rush starts in December. Ready to jump in? Q4 content calendar [ Downloadable ]. Download full-size image]. 31 October – Halloween.

Small Business 98

Small Business Campaign Content Eventful 98

Ignite Social Media

MARCH 11, 2019

With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. Best for : These ads are meant to help drive in-store traffic to specific retail locations. Snapchat Location Ads.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. In 2018, fashion brand GUESS launched the Guess #InMyDenim challenge , encouraging fans to post videos using the hashtag while wearing GUESS clothing. It was the first-ever campaign of its kind on TikTok. Source: SensorTower.

Brands 114

Brands Meme Hashtag Campaign 114

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. ” Click To Tweet.

Video 131

Video Retail Influencer YouTube 131

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital.

Campaign 48

Campaign Hashtag Sentiment Overview 48

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. Video is king of the Internet and here is why it should be king of your campaigns as well. Why Video Should Be King of Your Campaigns. Viewership is Through the Roof & Still Growing.

Campaign 40

Campaign Video Retail Statistics 40

Social Media Strategies Summit

MAY 10, 2019

The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience. In 2017, Sephora was the number 1 beauty retailer in the world, boosting growth and profitability at a time when many retailers were closing their doors. Source: Retail Wire. Source: Medium. Source: Shopify.

Brands 109

Brands Retail Marketing Mobile 109

Unmetric

MAY 10, 2019

The month of Ramadan is a great opportunity for brands to display some of their best marketing campaigns. To help you with your Ramadan 2019 social media campaigns, we’ve curated 13 of the most engaging pieces of related content that brands have done in the past. — U Mobile (@umobile) May 19, 2018. Tang India.

Engagement 92

Engagement Social Media Retail Curation 92

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. 73% more people used Instagram for holiday deals in 2018 compared to 2017. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. and over £410 for men and £373 for women in the U.K.

Instagram 90

Instagram Tips Hashtag Discount 90

agora pulse

OCTOBER 10, 2019

As director of Contentworks Agency , I’ve been planning our client’s holiday campaigns since August. Holiday retail sales passed the $1 trillion mark in 2018. 73% more people used Instagram for holiday deals in 2018 compared to 2017. I’m ready for pumpkin spiced lattes, warm fuzzy sweaters, and, of course, Santa.

Instagram 91

Instagram Hashtag Discount Retail 91

Sprout Social

FEBRUARY 22, 2022

You can bake social proof into campaigns. Even better, you can weave this social proof into your future marketing campaigns for added credibility. One company going all-in on AR is L’Oréal, which acquired its own AR firm in 2018. In just a couple of clicks, buyers can access a product page and move to purchase.

Platform 109

Platform Tips Buy Instagram 109

Later

JANUARY 2, 2019

2018 was the summer of the Aperol Spritz , and it seemed like you couldn’t open Instagram this summer without seeing someone posting the iconic orange cocktail. A post shared by JENNA KUTCHER (@jennakutcher) on Mar 14, 2018 at 4:17pm PDT. A post shared by Kelly Mindell (@studiodiy) on Jul 31, 2018 at 9:12am PDT.

Trends 94

Trends Instagram Marketing Authentication 94

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. million in 2010 and $513 million in total yearly revenue in 2018. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Ignite Social Media

NOVEMBER 13, 2018

A few months ago, we shared relevant trends for the back half of 2018. Good news: UGC is right at your fingertips – the same study found that consumers are sharing positive experiences that social media marketers can tap into for their own campaigns. 2019 Social Media Trends to Watch.

Trends 143

Trends Social Media UGC Authentication 143

Pixlee

MARCH 5, 2019

In 2018, the #JanuBURIED photo contest on social media won a Poppy award for Best Social Media Campaign of 2018. Retailers looking to add value to their in-store experiences stand to benefit from adopting similar interactive displays. Learn more about the top community-driven marketing campaigns here.

Communities 70

Communities UGC Geotagging Real Estate 70

Sprout Social

FEBRUARY 25, 2019

Listening gives you a better perspective on how customers feel about you (brand perception) or shapes your next marketing campaign. Listening would be noticing the overall trend around the word “sturdy,” making sure future products also incorporate the material and then using the word in a marketing campaign. Ingenius: Storage.

Facebook 94

Facebook Review Overview Press Release 94

Audiense

JANUARY 4, 2018

Is 2018 the year you will be riding the successful wave of influencer marketing? Are you interested in gaining access to a variety of influencers to transform your campaigns? Instagram Retail: Browsing and shopping in a single platform. P.S.: My 2018 in a post-it! Data Protection: Big Data and Machine Learning.

Data 86

Data Public Domain Influencer Trends 86

Hootsuite

JUNE 11, 2020

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Create your campaign. Sign in to your Google Ads account and select New Campaign. b) Select your campaign type.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Social Media Strategies Summit

OCTOBER 16, 2019

trillion annually, representing 30% of total retail sales. The ‘Taco Head’ campaign shattered a Snapchat record with a whopping 224 million views. It’s still one of the top-performing campaigns in the platform’s history. Jägermeister increased their Snapchat ad spend to $100,000 surrounding their 2018 Halloween push.

Brands 103

Brands NGO Authentication Campaign 103

Sprout Social

JUNE 24, 2019

B Squared was also named Sprout’s 2018 Partner of the Year. Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. B Squared Media.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Hootsuite

JULY 7, 2020

It was only in 2018 that Nike made headlines for taking a stand with Colin Kaepernick. It includes promoting awareness and showing solidarity through the use of hashtags, posts, and campaigns. Before returning to regular programming, consider how your campaigns and content will resonate within the larger context. . and Canada.

Hashtag 145

Hashtag Activities Social Media Retail 145

Ignite Social Media

JANUARY 25, 2018

Audience Insights is expected to be more widely available in 2018. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Behaviors include everything from life events, payment and device preferences, and retail spending.

Facebook 107

Facebook Sample Samples Sentiment 107

Hootsuite

MARCH 16, 2020

TikTok was one of the most downloaded apps in the US, Japan, India, and Korea in 2018. . These can include a shoppable component for retailers. . Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . Creating a new ad campaign. The top-level is the campaign.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Hootsuite

JUNE 18, 2020

Even retail brands are turning to self-portraits for a fresh angle. The spring campaigns by fashion brand Aritzia feature models at home taking selfies on their phones, resulting in some charmingly lo-fi looks. for featuring our lotus pink rattan bag, available for retail and #wholesale. View this post on Instagram.

Trends 145

Trends Instagram Marketing Feed 145

Pixlee

JANUARY 8, 2018

CES 2018 is here, and if you’re going, choosing where to best spend your time can be overwhelming. If you aren’t attending CES, you can catch a few great session via the free CES 2018 Livestream. Case Studies: Rewiring Retail for the Digital World. Conference Track: High Tech Retailing Summit.

Conference 40

Conference Retail Sports Travel 40

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. The hashtag campaign “Opt Outside” has been a hit. .

Social Media 67

Social Media SMS UGC Marketing 67

Hootsuite

SEPTEMBER 16, 2022

Bestseller is the best retail chatbot example for customer service in bulk. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. — Domino's Pizza UK (@Dominos_UK) February 14, 2018. Mountain Dew’s promotional engagement campaign. Source: GetJenny.

Examples 96

Examples FAQ Insurance Retail 96