Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. This is powerful retail technology and a very clever use of smartphones for tracking purposes.

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Analyze results across stores and regions to plan and optimize future campaigns.

Trending Sources

New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales

SocialTimes Facebook

Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social).

The Modern Guide to Social Media for Retail

Sprout Social

It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1.

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results.

3 Ways Retailers Can Leverage Facebook Location Pages

Ignite Social Media

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

The campaign – or “sock insurance” as the brand calls it – is a brilliant way to interact with consumers on Facebook, and a great customer service effort. .

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company.

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3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content.

How to Develop a Successful Digital Coupon Campaign

Convince & Convert

Coupon campaigns have been used by brands since the launch of the first ever paper coupon by Coca Cola in 1887. Consumer Response to Coupon Campaigns Of all coupons searched for, grocery coupons are the most popular , accounting for over 50% of coupon searches.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate. While this sounds simple enough, many businesses are ignoring some of the crucial elements required to make their campaigns a success.

How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

Dana’s team has put together the Sprouts Love Expansion campaign. ” Dana leveraged the conversations happening around the brand to create a campaign around the “love” idea. Tweetable Moments We want to humanize our brand as much as possible.

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail

The Do’s and Don’t’s of Social Media Giveaway Campaigns

Simply Measured

And anytime the sun is out, my mind immediately returns to the summer of 2014, when I was either at my retail job or at the beach with my coworkers. This is an extreme example, but the fiasco got me thinking: What goes into a giveaway campaign on social?

IKEA Holiday Catalog Features Online Video, Social Media Integration

The Realtime Report

“Celebrate Brilliantly” is being promoted through customer emails and an online banner ad campaign, reports The New York Times. Social Media Campaigns catalog IKEA online catalog online retail online shopping online video Pinterest retail

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.

Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]

Simply Measured

“Back to school” is the second-biggest retail holiday in the U.S. Want Help Proving the ROI of Your Social Campaigns? This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social. This digital infographic guide, care of The Shelf , can help.

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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal.

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Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

Idaconcpts

You rank low in the search engines – If you sell rugged laptops, and you rank low for all the terms associated with rugged laptops on Google, you could launch an SEO campaign to try to get your store to rank higher for relevant terms. Marketing your ecommerce store can be difficult.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year.

Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans

The Realtime Report

The retailer also “loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.” ” Social Media Campaigns Gap holiday promotion mobile app Postagram retail Sincerely

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Apparently the campaign was considered successful: Michael Kors launched another giveaway in September (this time for a Paris limited edition watch), asking users to post photos of their watch style – again using #MKTimeless – to Instagram or Twitter.

The Challenge of Online Selling for CPGs

Idaconcpts

From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG brands have invested millions of dollars in creating robust brand sites and digital marketing campaigns—all in the interest of engaging loyal buyers.

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. E-commerce pros know that when users downloads a retailer’s app, it usually leads to a lot more spending.

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Success Stories From Twitter’s Front Lines

SocialTimes Twitter

Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. As a result, the brand achieved a CPM (cost per thousand impressions) 42 percent less expensive than a comparable campaign during Fashion Week 2015. Twitter has had an extraordinary year by any measure.

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How to Ideate a Winning Back-to-School Campaign

Unmetric

Working on a back-to-school campaign really pays off. Fret not, here’s the how-to on creating a kickass social media campaign. Here’s how the Discover feed for the most engaging content from the Retail industry looks like – Take a quick glance at the words that brands commonly used in their back-to-school campaigns. But you have to breathe life into your campaign by bringing in currency. Get cracking on the next campaign that kids won’t be able to resist.

Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to life. Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. The campaign was a success and helped promote Sidecar as a leader in delivering unique shared riding experiences.

Your Brand Is A Learning Space

Twist Image

While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. A learning space is not a campaign. . At the retail level, on a mobile application, on Facebook or on YouTube. big box retail. retail. retailer. How much more content does the world really need?

Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Are consumers willing to give retailers precise information about their location?

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A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

And this quarter, we made it possible for advertisers to optimize campaigns for in-store visits. We also expanded dynamic ads , a proven way to drive online sales for in-store retail objectives.

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How NOT to Run Your Social Media

Waxing UnLyrical

There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. The McDonalds #McDStories campaign is a classic example; the hashtag unleashed a barrage of stories of food poisoning and animal cruelty, not exactly what the brand had in mind.

American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”

The Realtime Report

This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. The brand is creating one or two lead generation campaigns per week on Twitter.

Tracking, Personalization And Screams Of Privacy

Twist Image

Marketers are constantly being put on notice for tactics and campaigns that cross the line. According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." compare prices among retailers, the survey says. internet retailer.

How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise

Convince & Convert

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. ” The “Fix In Six” window display campaign was created by Spaeth Design and BBDO NY and will be up through the end of August. This campaign is a great reminder that remarkable content should not be limited to digital channels.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

As a fashion brand, it’s hard to stand out on Instagram because of the amount of competition – retail and luxury brands are the most represented sector on the social network.

How Your Brand Should Tell A Beautiful Story

Twist Image

Most of them (if not all) are just trumped up stories about how great a brand performed on some kind of platform or campaign. retail. Before you do anything, please watch this: It''s almost perfect, isn''t it? I don''t even own that much clothing from Patagonia.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). This visual search will also help you determine which platform you will be focusing on for your next campaign. You should have already heard this statistic: over 1.8