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7 Powerful Considerations For A Successful Marketing Campaign

The Social Media Hat

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs.

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2018’s 5 Top PR Campaigns

Meltwater

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>.

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Best Social Campaigns 2018

Meltwater

Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>.

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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

To get you inspired to create holistic social media campaigns, we’re sharing the top campaigns from 2019 that are already doing just that. #1 The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product. But the campaign didn’t end on social.

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. The study looked at the first five months of 2018. Getting meaningful influencer campaign measurement.

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#measurePR Recaps: March-May 2018

Waxing UnLyrical

measurePR March 2018. measurePR April 2018. measurePR May 2018. On how data can help us meet design goals for creative communications: A4: @mikefalkow Find previous (similar) campaigns that have been successful and analyze the reasons why they were so effective. Check out the full transcript for March 8.

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Organize and Optimize Your Content Marketing in 2018 with this Content Inventory Worksheet

Pam Moore

Is your content and digital platform ready for top business performance in 2018? You create content for a campaign, marketing program or Facebook ad test run. Better align and integrate the content in your 2018 marketing plan. It also includes our newly updated 2018 Content Editorial Calendar template.