Ignite Social Media

SEPTEMBER 9, 2020

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. How It Works. Image Source: Social Media Today.

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Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Pixlee

DECEMBER 11, 2017

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views. Influencer marketing continues to rise as an effective way to reach target audiences and build brand trust.

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agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! Influencer Tip. more retweets.

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Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. My model was to find creative ways to promote our products without pushing a sale.

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Pixlee

DECEMBER 22, 2016

If you want to learn more about how to be successful at eCommerce, the 2017 year has a lot to offer. In this post, you will find a list of the top 10 eCommerce conferences in 2017 with amazing speakers covering a wide variety of topics from influencer marketing to digital storytelling. Big Show January 15-17, 2017 New York, NY.

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Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement.

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Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams. What is livestream shopping?

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Twist Image

APRIL 21, 2017

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. Influencer marketing has shifted from the new and shiny bright object to becoming the fastest growing channel in digital marketing today.

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Twist Image

APRIL 21, 2017

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. Influencer marketing has shifted from the new and shiny bright object to becoming the fastest growing channel in digital marketing today.

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Social Media Strategies Summit

APRIL 22, 2019

Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. Employee Advocacy as the New Influencer.

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Ignite Social Media

AUGUST 10, 2017

While there were plenty of interesting brands to choose from, we’ve gathered a few of the biggest and boldest that made a splash during Summer 2017. A post shared by Halo Top Creamery (@halotopcreamery) on May 22, 2017 at 10:30am PDT. So far they’ve avoided any major scandals and have actually had more positive publicity in 2017.

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Buffer Social

JANUARY 19, 2017

Campfire’s top three company goals for 2017 are to: Expand into a new market segment. Ship 3 new key product features. In order to help Campfire expand into a new market segment , we could: Discover and build relationships with influencers who can amplify our message within the new target market.

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Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. In 2022, 98% of consumers said they planned to make at least one purchase through social shopping or influencer commerce.

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Sprout Social

APRIL 18, 2017

Check out our new product at this yourwebsitehere.”. You still need to check in on messages and your community. If you know that you have four Tweets going out daily, then you can spend more time responding to questions and connecting with your community. — BC Startups (@BC_Startups) April 11, 2017.

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Pixlee

OCTOBER 14, 2021

The short-form video app sprung to life around 2017, but rose to massive popularity at the start of the pandemic in 2020. TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Inspirational videos on how to use your product or service. Funny skits.

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Sprout Social

JULY 7, 2020

Seventy percent of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017.”. These reasons include the fact that brands carry products and services that appeal to a diverse range of customers, and that brands have the resources and presence to receive significant media attention.

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agora pulse

SEPTEMBER 30, 2020

If you develop your own recognizable voice on Twitter, your brand will be able to build a tight and loyal community as well as create highly cited content. The seasonality-based strategy will work even better if you include influencers. Create a Memorable Context for Your Brand. Consistency is key on Twitter.

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agora pulse

JANUARY 14, 2020

The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans. Working with influencers to create and circulate content to a broader audience. The problem is influencer marketing isn’t cheap. Let’s lay it on the table.

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Sprout Social

AUGUST 12, 2020

Product innovation is a big part of Nike’s success, so it’s no surprise that the brand likes to think outside the box on social, too. It turns users’ daily physical activity into a community builder by inspiring a little friendly competition among their social connections. Utilize innovative technology and gamification.

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The Realtime Report

JUNE 1, 2020

The company focuses on selling life insurance, as well as a number of other essential products, to people working hard to protect their families. Entrepreneur Magazine also celebrated the company’s culture in both 2017 and 2018. Symmetry Financial Group contracts individual agents to sell insurance products.

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Sprout Social

APRIL 12, 2017

Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands. However, there’s been just as many brands who have tried and failed to gain social media engagement with a costly influencer. So hiring an influencer for an Instagram takeover might not be in the bag.

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Ignite Social Media

MAY 4, 2020

The feature was the first step towards community sharing on the app, allowing users to post public content for friends to view for 24 hours. Brand Marketing Watch-Outs: One thing that makes Instagram Stories unique is that they are supposed to feel unpolished, so don’t go out of your way to make them more of a production than they need to be.

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Buffer Social

JANUARY 30, 2017

What started as a simple app to send disappearing videos to friends, Snapchat now attracts some of the biggest brands and influencers in the world. In 2016, Carlos was listed as one of the world’s top Snapchat marketing influencers by Inc. Carlos’ story of becoming a Snapchat influencer. Take risks.

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Hootsuite

SEPTEMBER 9, 2020

Learn how to optimize your channel, grow subscriptions, and expand your reach with YouTube ads and influencer partnerships. Or that between 2017 and 2019 viewership of videos with “thrift with,” “thrifting in” or “how to thrift” in the title increased by 10X. Visit the Community tab, too.

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Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. The brand also uses this highly visual platform to create a buzz around their new product launches in the form of teasers and videos. Huda invests heavily on educational videos with makeup tips and tutorials rather than images of their products.

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Waxing UnLyrical

MARCH 2, 2017

She talked about what her influencers taught her in 2016. Add to that, she published it at a time when a “lessons learned” post for 2016 is still extremely useful in 2017; we have 5/6 of the year still left, so lots of time to put lessons to use. My implementation thus far.

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Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. Instead of building huge public pages, more and more businesses are opting for niche closed communities. What conversations would be useful to your customers?

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agora pulse

JANUARY 19, 2017

Launch or promote a product. Build community. Choose Your Partner/Influencers Wisely. The next step in executing a successful Instagram takeover is choosing the right influencer or partner. How you choose your Instagram takeover partner or influencer will be largely based on your goals. Surprise and delight fans.

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Sprout Social

APRIL 11, 2017

Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Community hashtags. They might contain your brand name, your products or a specific campaign. A post shared by Ryder Carroll (@bulletjournal) on Apr 8, 2017 at 5:49am PDT. Community Hashtags.

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Ignite Social Media

DECEMBER 13, 2016

In the words of one of our fellow community managers, Kaity, it “would be the bee’s knees.” Improvements in the ability to show if an influencer program or social media feature (like Facebook Offers ) drove sales would be wonderful for social media marketers. What new trends do you want to see appear in 2017?

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Keyhole.co

SEPTEMBER 18, 2020

85 percent of consumers will buy products or services from brands they trust. Helps You Network with Influencers. Influencer marketing is pegged to be the next big thing in marketing. Influencers are now aware of the power they hold, and thus, tend to be selective with who they engage with on a deep basis. .

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Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

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Keyhole.co

JANUARY 24, 2024

It also results in users forming online social communities fueled by the brand, increasing its reach. Before 2017, the brand faced much more intense online competition from McDonald’s and Burger King. They also share user-generated content, run contests, and engage in conversations to create a sense of community.

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Hootsuite

JUNE 25, 2019

Shopkins toy brand uses this type of contest to showcase its products. Or ask them to come up with a name for a new product. Posted by Ginsoy – Extreme Chinese on Tuesday, February 21, 2017. Follow to win + influencer. Another great way to reach new potential followers is to partner with an influencer.

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agora pulse

DECEMBER 17, 2019

TikTok, a video app launched in 2017, was the most downloaded app in Apple’s App Store for five consecutive quarters. In fact, integrity is rated more highly as a purchasing factor than even product quality and innovation. Paying influencers not aligned with your products or ethos to promote on your behalf.

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Buffer Social

JANUARY 23, 2018

Social Media Online Summit 2018 is a free online conference bringing together more than 40 social media experts, influencers, and entrepreneurs to share their strategies for growing a business. While this conference isn’t just about social media, there are many social media sessions such as Selling Physical Products?

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