agora pulse

APRIL 4, 2017

Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The influencer promotes specific products or services to their audience. TapInfluence found that influencer marketing can increase sales ROI 11 times!! Starting without a goal.

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Influencer Marketing ROI Metrics 135

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.

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Course Influencer Training Small Business 163

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. There are millions of them each with his or her own niche, own voice and, therefore, own influence. million times.

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Influencer Automotive Marketing Guidelines 90

agora pulse

OCTOBER 11, 2018

There are a lot of Instagram influencers out there—and not all of them are mega-influencers charging tens of thousands of dollars per post. Even teens with a modest following are making money promoting products and services via social media. In addition, relationships between brands and influencers evolve as policies change.

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Influencer Features Instagram Hashtag 120

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Influencer Trends Marketing Guidelines 145

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. Use Adwords.

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B2B Brands LinkedIn Influencer 217

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

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Influencer Social Media How To SEO 111

Pixlee

DECEMBER 11, 2017

Adidas started 2017 with an eye toward becoming more entrenched in the hip-hop fashion industry. Since the #WeAccept campaign was launched in February 2017 at the Super Bowl, the video has accrued nearly 5 million views. Influencer marketing continues to rise as an effective way to reach target audiences and build brand trust.

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Hashtag Campaign Committee Apparel 45

Ignite Social Media

SEPTEMBER 9, 2020

The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. With the addition of a branded content tool in Facebook Groups, Group Admins will have the ability to run sponsored posts in partnership with brands or influencers. How It Works.

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Groups Groups Tools Brands 172

Proactive Report

APRIL 3, 2017

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. The disruption of the media business impacts journalists’ productivity and performance, making the relationships between brands, trusted newswires, journalists and influencers even more vital than ever.”

Press Release 40

Press Release Report Newsletter Influencer 40

Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing. And that is the definition of influence!).

Influencer 55

Influencer Marketing ROI Newsletter 55

Pixlee

DECEMBER 22, 2016

If you want to learn more about how to be successful at eCommerce, the 2017 year has a lot to offer. In this post, you will find a list of the top 10 eCommerce conferences in 2017 with amazing speakers covering a wide variety of topics from influencer marketing to digital storytelling. Big Show January 15-17, 2017 New York, NY.

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Conference Retail Eventful Industry 40

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Nearly a fourth of social media influencers believe Instagram is the top avenue for influencer marketing strategies. It’s still important to know your essential Twitter statistics in 2017.

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Statistics Social Media LinkedIn Instagram 40

agora pulse

MARCH 8, 2017

Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! Influencer Tip. more retweets.

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Twitter How To Hashtag Domain Name 153

Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams. What is livestream shopping?

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Video Retail Hosting Fashion 121

Social Media Strategies Summit

SEPTEMBER 21, 2020

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Brendan has been named to Forbes 30 Under 30 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017.

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Influencer Newsletter Upcoming Campaign 131

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Influencer marketing is on the precipice of exploding growth. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. Methodology.

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Video Retail Influencer YouTube 131

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017. Their following-to-followers ratio tells you something about how social they are.

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Team Marketing B2B Eventful 160

Twist Image

APRIL 21, 2017

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. Influencer marketing has shifted from the new and shiny bright object to becoming the fastest growing channel in digital marketing today.

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Influencer Marketing Fashion Startup 45

Sprout Social

NOVEMBER 30, 2021

Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. Social commerce is when you buy and sell products or services directly from a social media platform. While physical stores aren’t going away, consumers want choice and conveniene. Social commerce. billion industry.

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Trends Conversation Instagram Influencer 144

Visually SM

JULY 31, 2020

In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. When you go for the interview format, you can invite specialists of the market, influencers, team members, or even customers. Product demo. The influence of social media posts is real.

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Social Media Video Company Content 246

Ignite Social Media

NOVEMBER 20, 2017

Continued Investment in Influencer Marketing. Influencer marketing continues to prove itself as one of the best ways to reach a targeted audience and drive serious business results. By choosing the right influencer and the right campaign messaging, your brand will look more authentic if an influencer markets your product.

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Trends Social Media Influencer Instagram 112

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Mediakix reports that, as of August 2017, influencers were posting to Snapchat 33 percent less often. Meanwhile, those same influencers were posting 14 percent more often to Instagram Stories. Shoppable Posts.

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Instagram Marketing Analytics Influencer 163

Twist Image

APRIL 21, 2017

If you're looking for growth in the marketing industry, look no further than influencer marketing. The global advertising business will see a slight slowdown in 2017, according to Magna. Influencer marketing has shifted from the new and shiny bright object to becoming the fastest growing channel in digital marketing today.

Influencer 40

Influencer Marketing Fashion Startup 40

Ignite Social Media

JULY 18, 2017

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren’t really looking for the products and services they offer. Get a taste of life on the edge and see what else there is to explore with your FREE 2017 Outer Banks Travel Guide. Show Fans the Perks of your Product.

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Activities Brands Banking UGC 121

ProBlogger

APRIL 12, 2017

But it’s 2017, so you need to be a bit more creative and find new ways to effectively deliver your lead magnet to your audience and persuade them to join your list. Host a Virtual Summit to Steal Subscribers from Industry Influencers. Once the live event is over, the host can sell the recorded event as a paid product or a lead magnet.

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List Hosting Blogger Study 55

Pixlee

OCTOBER 18, 2016

Brands are quickly catching on to the value of influencer marketing. It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing. The Current State of Influencer Marketing. Influencers can give velocity to existing content.

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Influencer Brands Nielsen ROI 42

Social Media Strategies Summit

APRIL 22, 2019

Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. Employee Advocacy as the New Influencer.

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Trends Social Media Instagram Influencer 142

Webbiquity SMM

MARCH 7, 2019

Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget. She promoted the event on her Instagram page and gave followers exclusive access to behind-the-scenes footage.

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Eventful Social Media Badge Hashtag 145

Buffer Social

JANUARY 19, 2017

Campfire’s top three company goals for 2017 are to: Expand into a new market segment. Ship 3 new key product features. In order to help Campfire expand into a new market segment , we could: Discover and build relationships with influencers who can amplify our message within the new target market.

Social Media 40

Social Media Strategy How To Influencer 40

Sprout Social

JUNE 24, 2019

As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017. And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories. Feature influencers in your ads.

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Instagram Influencer Campaign Advertising 105

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. My model was to find creative ways to promote our products without pushing a sale.

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Social Media Brands Content Guidelines 89

Convince & Convert

DECEMBER 5, 2017

REI recently dedicated the remainder of 2017 to promoting gender equality in the great outdoors. These are the messages you control and can include anything from daily engagement to huge product announcements. Data to Influence the Rest of the Business. Consistent Brand Voice.

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Social Media Marketing Team Upcoming 208

Pam Moore

JUNE 2, 2017

Forbes Top 5 social media power influencer (3 years running); 2017 digital marketers to watch – Forbes and numerous other accolades. I sure hope to see you on the other side and help you truly rock your business and life in 2017! Your instructor and partner on the path to success – Pam Moore! Let's DO this!

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Training Communities Social Media Real Estate 167

Pixlee

JANUARY 24, 2017

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Or would a blogging micro-influencer resonate best with your customer base? The Celebrity Influencer. The celebrity influencer is a famous personality with a large-scale reach.

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Types Influencer Brands Fashion 40

Keyhole.co

OCTOBER 31, 2023

Launched in 2017, Fenty was a much-needed change. It has even prompted other major brands to diversify their products in response. While that undoubtedly propelled the brand into the limelight, the quality and diversity of their makeup and skincare products is what won people over. Take their YouTube channel , for instance.

Social Media 52

Social Media Strategy YouTube Trends 52

Keyhole.co

OCTOBER 31, 2023

Launched in 2017, Fenty was a much-needed change. It has even prompted other major brands to diversify their products in response. While that undoubtedly propelled the brand into the limelight, the quality and diversity of their makeup and skincare products is what won people over. Take their YouTube channel , for instance.

Social Media 52

Social Media Strategy YouTube Trends 52