Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools.

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Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Part of the reason for this decline is that Snapchat is focusing more on its role as a messaging app rather than an e-commerce channel for brands. During that same stretch, Instagram grew its daily user count by 7.7 Click To Tweet.

Instagram 164

Instagram Marketing Analytics Influencer 164

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. Each day, we trawl through brand posts and feature the most engaging post by a brand on our social handles. We believe it will provide other brands inspiration for their own creative briefs and campaigns. But in 2017, things changed.

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Social Media Brands Marketing Tourism 97

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

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Metrics Brands Facebook Sample 60

Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. Facebook wants you to see more stuff from people. When I wrote my post about this on Friday and shared it to Facebook, guess what happened? Yes, Facebook does really seem to be encouraging us to use live video.

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Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. Google Analytics to crunch the revenue numbers.

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Analytics Report Data Social Media 110

Ignite Social Media

DECEMBER 29, 2016

Coming back from all the commotion, our analytics team did an analysis of what exactly people were talking about on social media in regards to the show. Snapchat has been top of mind for many marketers this past year, and i’m sure it will continue to be a hot topic through 2017 as well. I must admit, it’s quite fascinating.

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Social Media Analytics Analysis Communities 153

Unmetric

MARCH 29, 2019

In recent times we have brands bringing pranks to social media. The tools we used for our Analysis: Curious to see how far these brands take their pranks? We analyzed April Fool’s Day posts by brands on Twitter, Facebook, and Instagram over the last three years. See the latest April Fool's Day posts by brands.

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Social Media Analysis Instagram Campaign 113

Socialmedia.biz

JUNE 19, 2018

billion social media users in 2017, and it’s set to grow to 2.95 In order to maximize brand awareness and be successful on social media, you’ll need to implement a strategy with clear objectives. There are still ways to boost your growth, even if you don’t have the staff or budget of bigger brands. There were 2.46 In summary.

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Social Media Brands How To Influencer 83

Buffer Social

JANUARY 19, 2017

Do you have big goals you’d like to achieve in 2017? In fact, this is our vision for Q1: Establish Buffer as the premier social media tool for businesses and teams via a focus on branding, content, and community. I hope this helps in your 2017 planning and maybe even provides a little inspiration. What is brand awareness?

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Social Media Community building Metrics Communities 40

Unmetric

MAY 31, 2018

Unless you live under some rock, you already know that Wendy’s has been roasting people and even other brands like there’s no tomorrow. In what has been hailed as a potential social-media game-changer , Wendy’s social media snark became the talk of the town and also lead to its meteoric rise in 2017. Wendy’s on Facebook.

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Social Media Comparison Campaign Instagram 103

Buffer Social

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Delmondo is a Facebook and Instagram Media Solutions Partner and was the first to launch Instagram Stories analytics in the summer of 2017. Calculate your own data.

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Research Instagram Brands Sports 111

Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. And how can your brand get in on it? Find out which famous brands you should follow and what their social strategies are. Innocent is yet another millennial cool brand. Innocent Drinks.

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Social Media Management Social Media Brands Class 111

Twist Image

JANUARY 15, 2017

Google 's Digital Marketing Evangelist, bestselling author ( Web Analytics - An Hour A Day and Web Analytics 2.0 ), powerful blogger ( Occam's Razor ), friend and marketing big brain, Avinash Kaushik. the marketing analytics intersect. web analytics. web analytics 20. web analytics an hour a day. mirum blog.

Analytics 40

Analytics Marketing Newsletter Advertising 40

Buffer Social

NOVEMBER 21, 2016

However, there are some clues out there as to what the future in 2017, and beyond, may look like. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, Snapchat, and Twitter) and discuss where they’re heading and what trends to look out for in 2017. Platforms: – Facebook.

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Trends Social Media Predicition Instagram 40

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

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UGC Brands Content Instagram 60

Sprout Social

NOVEMBER 30, 2021

When consumers are already learning about products and brands on social media, it makes sense for them to purchase items through the platform. Social commerce brand example: Eagle Creek. The platforms that are currently offering social commerce are Facebook, Instagram , Pinterest and WeChat. AR commerce brand example: Wayfair.

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Trends Conversation Instagram Influencer 144

Buffer Social

APRIL 4, 2018

Generally, influencer marketing is less common on Facebook and Twitter. Traditionally, brands look at the potential reach of an advertising channel to decide how much to pay for an advertisement. The idea is that the more followers an influencer has, the more people the brand could reach. 3 Digiday , 2017. Engagement.

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Cost Influencer Social Media Marketing 111

Unmetric

OCTOBER 24, 2019

Veterans Day is when brands take it to social media to honor veterans with special greetings, offers, and more. According to our data, in 2018, 5,826 brands were found to be posting Veterans Day-related brand posts on social media. Instagram had a slight increase in the volume of posts by brands in 2018 when compared to 2017.

Social Media 70

Social Media Airlines Analysis Instagram 70

Buffer Social

APRIL 30, 2018

F8, Facebook’s annual developer conference, returns this week (May 1 and 2) in San Jose, CA at the McEnery Convention Center. F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term.

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Conference API Privacy Facebook 94

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

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Instagram Brands Collaboration Hashtag 71

Twist Image

SEPTEMBER 10, 2017

He sold business computers to first-time owners in the 1980s, consulted and keynoted about online marketing in the 1990s, founded a conference and a professional association around digital analytics in the 2000s, and recently published his twelfth book (yes, twelfth!), digital analytics. digital analytics association.

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Marketing Conference Analytics Advertising 69

Unmetric

AUGUST 16, 2019

The ten-day-long festival provides a wonderful opportunity for brands to strike a chord with their audience through relevant content. Last year 993 brands were found to be posting Onam greetings. The volume of posts on Facebook dropped by 44% in 2018 when compared to 2017. This earned them over 430,832 interactions.

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Social Media Engagement Campaign Fashion 72

Twist Image

APRIL 7, 2017

A few days ago, CNBC published the news item: Amazon's growing advertising clout threatens the dominance of Google and Facebook, says analyst. From the piece: "Amazon's advertising business is growing fast enough that it threatens the dominance of Google and Facebook , according to BMO Capital Markets. it's easy to look at Facebook.

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Google Retail Facebook Advertising 66

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

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CPC Facebook Marketing Advertising 111

Sprout Social

MAY 8, 2017

As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Measurable : This is where analytics come in. Some common, broad social media goals include: Increase brand awareness. We’ll use “increase brand awareness” as an example goal. Improve ROI.

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Social Media How To Metrics ROI 108

agora pulse

AUGUST 31, 2017

Facebook, Twitter, Snapchat, Instagram are all pushing us to use more video. I publish a weekly vlog on Facebook, YouTube and my blog. We can upload our entire long form videos to YouTube and Facebook but other networks restrict the length. A post shared by Amanda Webb (@spiderworking) on Aug 28, 2017 at 3:07am PDT.

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Video Content Film Instagram 155

The Realtime Report

JUNE 24, 2014

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase. Usage of health and fitness apps has grown exponentially since 2013.

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Apple Statistics Mobile Social Networking 180

Unmetric

AUGUST 17, 2018

The brand has seen good engagement on digital platforms especially capitalizing on the IPL frenzy. Facebook is the largest platform for the brand with a staggering 22 million fans! The brand added over 2 million fans on Facebook since the beginning of 2018, suggesting their aggressive growth on the platform.

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Campaign Hashtag Twitter Publishing 60

Buffer Social

MARCH 27, 2018

Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. Your social media analytics can tell you what’s working and what’s not. Here’s how to find your top posts with the native analytics in Facebook, Instagram, and more.

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Content How To Overview Analytics 110

Keyhole.co

MARCH 7, 2023

It involves using specialized software tools to monitor brand mentions, hashtags, keywords, and other relevant metrics, to gather insights and data about a brand’s online reputation, customer feedback, and overall social media presence. In 2017, restaurant chain iHOP confidently tweeted that they were the original pancake house.

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Social Media Apple Trends Reputation 59

Sprout Social

MARCH 10, 2017

Team Sprout will be presenting along with Fifty & Five on, “Three Strategies to Prove the ROI of Social to your Clients & Win More Business” on Thursday, March 16, 2017 at 4 p.m. — Fifty & Five (@FiftyandFive) March 8, 2017. — Sortis Marketing (@SortisMarketing) March 8, 2017. HeyOrca) March 8, 2017.

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ROI Sentiment Analytics Report 53

Oktopost

OCTOBER 23, 2019

Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine.

Marketing 110

Marketing YouTube Overview Instagram 110

Ignite Social Media

JANUARY 10, 2018

Since mothers are active on social media, determining which platforms are the most useful to them will aid in determining where brands should focus their presence. According to eMarketer, Facebook reigns supreme with almost 85% of mothers commonly using the platform. July 25, 2017. May 18, 2017. ” EMarketer.

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Social Media How To Survey Social Networking 113

Sprout Social

JUNE 24, 2019

As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017. And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories. Maintain brand visibility.

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Instagram Influencer Campaign Advertising 105

Sprout Social

OCTOBER 23, 2018

Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name). You should add links in your profile bios (Instagram, Twitter) or in the about sections (Facebook, LinkedIn) to your Black Friday promos. are in working order.

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Strategy Social Media Hashtag ROI 93

Keyhole.co

JANUARY 6, 2022

China made an app called Douyin that year and named the international version of that app TikTok in 2017. billion downloads and 1 billion active monthly users , it has surpassed Facebook, Twitter, Instagram, and other social networking platforms. There are countless benefits of using TikTok for Business to market your brand.

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Marketing Hashtag Trends Influencer 52