7 best Facebook analytics tools

Unmetric

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Read on to discover what these tools have to offer to help you get better on Facebook.

Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. You can find this information via Lifetime Value within Facebook Analytics.

What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. It helps build advocate and brand relationships.

3 Benefits of Facebook Analytics

Jon Loomer

There’s one thing you can always count on with Facebook: new features. With the incredible volume of new products and tools released every month, some folks might have missed the launch of Facebook Analytics. This complex data is possible with Facebook Analytics.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

Analytics: what matters to content marketers?

Sherrilynne Starkie

Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. This is the actual value in using social media analytics properly. Such connections deliver online awareness and brand preference which leads to website traffic and sales.

21 best social media analytics tools

Unmetric

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. But luckily there are several analytical tools to help marketers automate such mundane activities. Social Strategies Analytics social media tools

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. Free Brand Monitoring Tools. Social Media Brand Monitoring Tools.

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Humanizing your brand enables you to build a relationship built on trust, authority and human connection that can be felt in the heart. Ensure your audience and potential customer remembers your brand when it comes time to make a purchase decision?

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Social Sharing + Analytics = ConversionBuddy

Mindjumpers

Therefore, it’s good have a tool built into your website which enables customers to easily recommend products to their friends either through Facebook page or other social media channels. This in turn gives brands a chance to track their sales as well as traffic sources real-time.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

8 Instagram Analytics Tools to Help You Grow in 2019

Later

Looking for an Instagram analytics tool to help you grow your account in 2019? One of our biggest Instagram predictions for 2019 is that businesses will be investing a lot more time and energy into tracking their Instagram analytics and optimizing posts based on their learnings from the data.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. A good DIY choice for small brands looking for a no cost option. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Facebook.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

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The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Facebook Analytics.

Will The New Pinterest Analytics Convince More Brands To Start Pinning?

Mindjumpers

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. This means that brands will now be able to measure pins just like tweets, likes, views and shares.

5 Free Hashtag Analytics Tools That Every Brand Needs

Pixlee

If you’re a brand, hashtags can help you to build brand awareness, connect with your target audience, and start and participate in conversations related to your products. Pixlee’s Free Instagram Analytics .

Instagram Stories Analytics: Every Metric You Need to Know

Later

Businesses are going all-in on Instagram Stories, which means measuring your success through Instagram Stories analytics will become a crucial part of your social strategy this year. Understanding Your Instagram Stories Analytics. Measuring Discovery with Instagram Stories Analytics.

Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google Plus , LinkedIn , Pinterest , Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Plus LinkedIn Pinterest Social Media Marketing How You Rank linkedin Pinterest analytics yelp yelp video reviews

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Guide to Understanding Pinterest Analytics

Sprout Social

The key to confirming that your new social content strategy works is through understanding your analytics reports. In this Pinterest guide, we’ll walk through how to read the networks’ analytics. Pinterest Analytics Requirements. Pinterest Analytics Glossary.

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. ” Pinterest Analytics – Know Your Audience.

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. When you dive into your Facebook Insights, you’ll receive a wealth of data to help you understand more about your Facebook Page. There’s a lot to learn about Facebook Insights.

Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. Share and Enjoy: Tags: analytics , engagement 2 Comments Melanie Baker Posted February 8, 2011 at 2:59 PM Hi Tara, Thanks for the overview.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Google Analytics.

Is Snapchat for brands?

Mindjumpers

So the question is – does this popular app hold any possibilities for brands to explore? Snapchat still lacks analytics and a business model, but marketers like MTV and Taco Bell have already seen the app’s potential. Similar Posts: How to Make a Great Contest on Facebook.

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How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

Whether you want to use the platform to build up your team, your client roster, or increase brand awareness , you can do it. LinkedIn analytics can help with that. How to Find LinkedIn’s Analytics. Click the Analytics tab, and choose what you want to focus on.

Complete Guide to Hashtag Analytics

Sprout Social

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. The more Retweets, likes and comments your social media posts receive, the higher visibility for your brand. Hashtag Analytics Tools. Add More to Your Hashtag Analytics.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of?

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of?

Is Facebook Engaging for Your Brand?

Ignite Social Media

There are tons of opinions, articles and expert advice on which brands do it best and which don’t. Despite all this information, brands continue to struggle with keeping their content fresh and engaging, and determining whether organic or paid is the best direction to get the most of a post.

Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot

Harp Interactive

Categories: Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Social Media Marketing Facebook How You Rank linkedin Pinterest Pinterest analytics yelp yelp video reviews

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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Facebook Page Fan Numbers. Facebook Wall Interaction.

8 of the Best Social Media Analytics Tools of 2018

Sprout Social

Is your Facebook marketing strategy translating to traffic and leads? If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. At one point, you could probably name all the major social media analytics tools out there. With all the options available, the question is what is the best social media analytics tool for your brand? Every brand should have a dedicated social media management tool.

Access Facebook Promoted Post Analytics with Unmetric

Unmetric

The biggest of the features is the ability to now detect promoted Posts on Facebook within Unmetric. Secondly, Facebook rolled out Reactions globally in the end of February. Marketers were excited and skeptical at the same time about how it’ll affect their brand.

Taking a Peek at Twitter Analytics

Social Media Marketing

84% identify as Facebook users. Here''s what the report looks like as delivered: PeekAnalytics Report - Scott Monty Typically for most average users and brands, it''s difficult to discern any kind of data about their Twitter followers. Twitter analytics

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.

Twitter: Real-Time Analytics And How It Can Help Your Business

Mindjumpers

Tweet Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

Don’t get me wrong – I’ve been known to spend a few too many minutes trolling Twitter and Facebook on personal time. But to best use it, you must have Goals set up in Google Analytics. But before he does, he’s going to take a look at his analytics “just to check”.

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