Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 154

B2B Research Twitter Marketing 154

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And one of them is almost always Linda from Marketing. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? Fashion Nova. And how can your brand get in on it? . View this post on Instagram.

Social Media Management 111

Social Media Management Social Media Brands Class 111

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Talkwalker SM

MARCH 1, 2016

Social media hype around the ceremony was substantial with around 12.5 It is a moment when film, fashion , and the arts collaborate for a night of entertainment. For digital marketers, the road to the Oscars starts long before the nominations or the red carpet is laid out. The Celebrity Takeover on Social Media.

Eventful 60

Eventful Fashion Wikimedia Hashtag 60

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury.

ROI 84

ROI Influencer Sentiment Tips 84

Ignite Social Media

JULY 10, 2020

Here’s what marketers need to know about TikTok before jumping in. Pinterest does skew heavily female and appeals more than Facebook to a midwestern audience, but it’s fantastic for brands in food, fashion, home décor and similar industries who can share inspirational content with these users. Influencer Marketing.

Brands 176

Brands Facebook LinkedIn Influencer 176

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022.

Examples 142

Examples Campaign Tips UGC 142

Pixlee

JANUARY 15, 2018

The highly visual realms of fashion and beauty have seen an unprecedented sea of change in the digital age. We used to learn about new trends from glossy fashion mags that told us which prints and shades were in or out, how to dress for the season, and whether flared pants were a “do” or a “don’t”. Fashion Influencers.

Fashion 40

Fashion Influencer Brands Travel 40

Talkwalker SM

SEPTEMBER 7, 2016

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. According to Talkwalker’s social media analytics , 37 of Dior’s 72 Instagram posts were videos.

Instagram 60

Instagram Brands Sports Travel 60

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

Small Business 94

Small Business Newsletter Marketing Survey 94

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. Fashion dominates Instagram. First thing’s first.

Instagram 155

Instagram Brands Fashion Sports 155

Audiense

MAY 6, 2016

You wouldn’t expect to hear IBM in the same realm of fashion and dresses, but the world is a strange place, and getting stranger with new technology. This year’s theme was tech-related, and IBM in collaboration with fashion-label Marchesa designed a colour-changing dress with IBM Watson’s analytics. — IBM (@IBM) May 3, 2016.

Team 92

Team Fashion Analysis Sentiment 92

Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. Source: Mobile Marketer.

Brands 114

Brands Meme Hashtag Campaign 114

Ignite Social Media

MAY 24, 2016

These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. 99,000 people per day.

Engagement 110

Engagement Brands Hashtag Eventful 110

Socialmedia.biz

SEPTEMBER 16, 2018

In a bid to compete with online shopping services such as Amazon, the social media site Instagram is currently developing a shopping app of its own. The e-commerce market typified by Amazon and Shopify have managed to grow at an exponential rate, projected to have a market value worth $4.5 trillion globally by 2021.

Compete 102

Compete Instagram Fashion Sites 102

Sprout Social

JUNE 27, 2016

Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing social media blunder.

Social Media 64

Social Media How To Policies Hashtag 64

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76

Video Film Meme Trends 76

Kikolani

JUNE 28, 2016

Know the character of every social channel. When I created the article for Convince & Convert about how to write for social media, I described the character of three most popular social networks: Facebook is a big family of high school and college friends. Statista.com data as for April 2016. Surprise-surprise!

Statistics 100

Statistics B2B Vimeo Social Networking 100

Social Media Strategies Summit

OCTOBER 30, 2019

There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. TAKEAWAY: Social media is visual.

Brands 108

Brands Facebook Journal Issues 108

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20.

Campaign 113

Campaign Brands Communities Industry 113

agora pulse

FEBRUARY 21, 2018

Since an algorithm update in 2016, Instagram ditched chronological feeds in favor of content it thinks you’ll like to see — namely, friend’s pictures, awww-inspiring animals and most definitely not corporate posts. As a result, social media managers and brands that wanna get noticed have next to no choice but to pay for Instagram ads.

Instagram 112

Instagram Tips Advertising Feed 112

Buffer Social

SEPTEMBER 15, 2016

What are some of the accounts you love to follow on social media? Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. Clickstream.

Curation 40

Curation Social Media Content Startup 40

Kikolani

JUNE 28, 2016

Know the character of every social channel. When I created the article for Convince & Convert about how to write for social media, I described the character of three most popular social networks: Facebook is a big family of high school and college friends. Statista.com data as for April 2016. Surprise-surprise!

Statistics 60

Statistics B2B Vimeo Social Networking 60

Sprout Social

SEPTEMBER 20, 2016

Sellas is the founder of @HelloBSquared , which specializes in “done-for-you” social media management. Brooke is a marketing and social media consultant, and an adjunct for consumer behavior at CUNY. How did you first get interested in social media? What is your marketing strategy?

Social Media 40

Social Media Proposal Project Process 40

Sprout Social

DECEMBER 28, 2016

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. The loops gained millions of views and earned Lowe’s plenty of media coverage.

Examples 111

Examples Social Media Marketing UGC 111

The Realtime Report

FEBRUARY 16, 2017

It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Content and social networks are the new currency. Influencer marketing is on the precipice of exploding growth. It was designed to help brands understand key trends in influencer marketing, video content and ecommerce. Methodology.

Video 131

Video Retail Influencer YouTube 131

Convince & Convert

MAY 19, 2016

A photo posted by U by Kotex (@ubykotex) on May 17, 2016 at 12:59pm PDT. U by Kotex (@ubykotex) May 13, 2016. From videos to interviews on The Period Shop website, Sarah, a student at The Fashion Institute of Technology, is getting the ultimate experience here seeing her idea come to life. Ease ur cramps with Period Shop Style.

Campaign 90

Campaign Tumblr Project Hosting 90

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer.

Instagram 111

Instagram Cost Comparison Analytics 111

Sprout Social

AUGUST 25, 2020

Journalism and media. But marketers are still wondering, will Twitter open up public applications for verification again and if so, when? In 2016, Twitter saw the need to enhance their election integrity work. Whatever username you choose, make sure it’s the same across all your social media networks for consistency.

Twitter 139

Twitter Badge Authentication Applications 139

Later

DECEMBER 11, 2019

Thinking it's time to add influencer marketing to your overall Instagram strategy? Whether you’re gifting product or paying for sponsored posts, brands both big & small can harness the power of Instagram influencer marketing to get their products in front of new audiences and use Instagram marketing to make more sales! ?? ???

Engagement 53

Engagement Instagram How To Hashtag 53

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip.

Study 111

Study Instagram Hashtag Research 111

Kikolani

JUNE 14, 2016

I wrote on the topic of blogging (social media, marketing, WordPress and SEO) and did not really understand what a niche was. Of course, that does not mean you should be ridiculous and choose something so narrow that there is not market. It started out heavily in fashion, home decoration and similar feminine topics.

Hosting 60

Hosting WordPress SEO Examples 60

Convince & Convert

JANUARY 25, 2016

In 2016, brands should be doing everything possible to promote customer loyalty. This can be particularly effective for smaller businesses who can really tailor their marketing strategies towards a small target niche. Social Media. “I Social media is vital for customer service today.

Brands 60

Brands Loyalty Discount Telecommunications 60

Buffer Social

MAY 12, 2016

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram, Layout, Boomerang, and Hyperlapse. Some loved it.

Social Networking 75

Social Networking MySpace Study Instagram 75

Sprout Social

FEBRUARY 28, 2017

With over 300 million monthly active users , there’s no shortage of people to market to on Twitter. Don’t Be the Annoying Spammy Marketer. According to our Q3 2016 Index , 57.5% Live video became wildly popular in 2016, and continues to be one of the top social media trends of 2017. cLtgIHSznM.

Twitter 40

Twitter Tips Fashion Open Source 40