Jon Loomer

MARCH 17, 2021

Facebook ads were seen as intrusive. A necessary evil to be able to use Facebook for free. It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Website custom audiences were the backbone of The Experiment in 2015. The Weaknesses in 2015. Ridiculous engagement rates.

Cost 207

Cost Tips Campaign Engagement 207

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Facebook is poised to overtake YouTube…they say. Vine (6-seconds).

Video 133

Video Marketing Vimeo YouTube 133

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing. Post by Anna Rodriguez.

Mobile 60

Mobile Content Open Source Apple 60

Ignite Social Media

MAY 19, 2021

Clubhouse reminds me of Meerkat and Periscope, two live-video streaming apps launched in 2015. We even streamed the launch of our influencer marketing company live on Meerkat at SXSW in 2015. Facebook Live. Nearly 185 times that number use Facebook every day. It all felt very cutting-edge. What replaced them?

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Facebook is poised to overtake YouTube. Vine (6-seconds).

Video 100

Video Vimeo Marketing YouTube 100

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. These are stories all about your employees and the unique insights they bring to the market. They have no agenda.

Strategy 147

Strategy Social Media Marketing Consultant 147

Likeable

JANUARY 23, 2019

And we saw platforms like Facebook Watch and IGTV fuel the rise in episodic video. As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. US marketers are expected to spend $32.18 US marketers are expected to spend $32.18

Statistics 92

Statistics Social Media Marketing Instagram 92

Idaconcpts

NOVEMBER 18, 2010

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. As an example, Bloomberg Businessweek cites that fewer than 4,000 Facebook users have clicked the “like” button for Fidelity’s Page and about 9,000 have done so for Vanguard’s. Conclusion.

Banking 137

Banking Mobile SMS Technorati 137

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. That’s more than Facebook (69% of American adults). billion in May 2018.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count. Waiting to see how this changes things for marketers. Spotify adds new Facebook sharing option.

Marketing 110

Marketing YouTube Overview Instagram 110

Jon Loomer

AUGUST 7, 2015

Within the past couple of days, Facebook launched “Live,” a way for celebrities and public figures (as well as normal dorks like me who got access) to stream live video to their Facebook fans for a personal, interactive experience. Same process here with Facebook Live. Of course, it’s not without bugs.

Video 113

Video Facebook Applications Feed 113

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Jon Loomer

MAY 10, 2016

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Dynamic Product Ads Are Now Dynamic Ads. Dynamic Ads for Instagram.

Hotels 113

Hotels Travel Facebook Advertising 113

Webbiquity SMM

FEBRUARY 23, 2016

, the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 102

Software Marketing Analytics B2B 102

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed.

Feed 167

Feed Feedly Facebook News 167

Twist Image

APRIL 1, 2016

Mobile could well be the last true computing platform. Not smartphones, but mobile. Back then, the mobile carriers were not concerned with data. Back then, the mobile carriers were not concerned with data. There was no real mobile Web. Mobile is eating the world. The ecosystem - at the core - is mobile.

Mobile 40

Mobile Brands Yahoo Banking 40

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Convince & Convert

MARCH 18, 2016

In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system. What Can Emoji Do for Your Marketing?

Press Release 60

Press Release Marketing Apple How To 60

Kikolani

FEBRUARY 27, 2015

Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. 7 Predictions on Mobile Marketing Trends in 2015 You Need To Know by Jon Mowat.

Products 60

Products Marketing SEO URL 60

Kikolani

MARCH 6, 2015

Fetching Friday is back for week ten of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 7 Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. 9 Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius.

Products 60

Products Marketing Journal Mobile 60

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). On the Connect Your Facebook Page screen, you’ll see all of the Facebook Pages you’re currently an admin on. Follow these steps : 1. Statista.com ].

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Ignite Social Media

JANUARY 10, 2018

With this shift in usage, marketers must know where mothers spend their time online. 1 Due to its portability and ease of use, 90% of mothers use mobile devices to access the internet and social media. According to eMarketer, Facebook reigns supreme with almost 85% of mothers commonly using the platform. July 16, 2015.

Social Media 113

Social Media How To Survey Social Networking 113

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? Facebook Top U.S.

Social Media 100

Social Media URL iPhone iPad 100

Twist Image

AUGUST 20, 2014

As usual with Apple , we don''t even know if it really exists (even though news outlets are claiming that it has been delayed until 2015 ). Still, it''s hard to argue that wearables won''t be the next big thing in personal, mobile and connected technology. They''re not going to look like current marketing and advertising models.

Apple 80

Apple Marketing Real Estate Mobile 80

Kikolani

SEPTEMBER 8, 2016

It was then in October 2015 that Google announced its AMP project and made everyone’s obsession reaching a peak with their website speed, further making sure that Accelerated Mobile Pages don’t go a miss. Before we move into details, let’s understand what accelerated mobile pages are? What are ‘Facebook Instant Articles’?

WordPress 60

WordPress Google Facebook Mobile 60

Kikolani

SEPTEMBER 8, 2016

It was then in October 2015 that Google announced its AMP project and made everyone’s obsession reaching a peak with their website speed, further making sure that Accelerated Mobile Pages don’t go a miss. Before we move into details, let’s understand what accelerated mobile pages are? What are ‘Facebook Instant Articles’?

WordPress 60

WordPress Google Facebook Mobile 60

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

NOVEMBER 25, 2015

while the other will probably greatly impact your marketing budget in 2016 and beyond. Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014.

Advertising 112

Advertising Social Media List Statistics 112

Kikolani

MARCH 13, 2015

Fetching Friday is back for week eleven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. How To Fix 9 Harmful Misconceptions about Content Marketing by Stephen Moyers.

Products 60

Products Marketing Compete SEO 60

Ignite Social Media

OCTOBER 19, 2016

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. So let’s review some of the most frequently asked questions about Facebook location Pages. I know I did!

Brands 60

Brands Facebook Aggregator Metrics 60

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Mobile Ranking Factors – by Searchmetrics. . Download ebook.

eBook 60

eBook SEO Hubspot Marketing 60

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend.

Video 111

Video Engagement Facebook Mobile 111