agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Even more (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. 65% reported increased brand recognition.

Social Media 84

Social Media Guidelines Hashtag Training 84

Rebekah Radice

MARCH 16, 2015

Will you need to outsource to a company or virtual assistant? Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015. As a company focused on providing a robust social media management tool, Sprout Social walks the talk. Sprout Social (@SproutSocial) March 15, 2015.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Convince & Convert

FEBRUARY 25, 2016

However, as companies like NASCAR are showcasing, supplementing real-time coverage with exciting social media experiences has become a powerful combination in driving fan engagement. To maximize the viewing experience of the Daytona 500, NASCAR implemented a number of compelling social media programs, including the Hashtag 500.

Social Media 60

Social Media Hashtag Activities Eventful 60

Convince & Convert

DECEMBER 7, 2015

A photo posted by Hustle & Grind (@hustlegrindco) on Nov 8, 2015 at 6:58pm PST. A photo posted by Birchbox UK (@birchboxuk) on Aug 2, 2015 at 12:53am PDT. . Cleaning Company: “Double tap if you hate cleaning on the weekends.” Grow Using Hashtags and Tags Without Looking Spammy. #We Brilliant right?!

Communities 60

Communities Instagram Hashtag Engagement 60

Mindjumpers

NOVEMBER 17, 2015

Take for instance the Nigerian 2015 elections; Nigerians needed a change and we along with social media influencers, utilized the one tool that we could all use irrespective of class or social status to get it; the tool was social media. The hashtag #thingsilongthroat trended for several days in Nigeria.

Activities 0

Activities Social Media Hashtag Campaign 0

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf. Brainstorm and test new campaigns.

Sentiment 135

Sentiment How To Marketing Analysis 135

Sprout Social

JANUARY 22, 2020

The spirit of accessible exploration has driven REI from the beginning, and this consistent laser focus on a distinct brand value is what makes a campaign like #OptOutside, launched 77 years after REI’s founding in 2015, so instantly resonant and effective. million uses of the hashtag currently on Instagram. million in 2019.

Campaign 48

Campaign Hashtag Sentiment Overview 48

Buffer Social

NOVEMBER 13, 2023

  “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. pic.twitter.com/fStgftcBJE — Katelyn Bourgoin 🧠 (@KateBour) November 19, 2022 In 2015, they made headlines for charging customers $5 for… absolutely nothing.

Examples 92

Examples Campaign Discount Marketing 92

Hootsuite

DECEMBER 7, 2022

You can choose words, exact phrases or hashtags, and you can also choose words or phrases you’d like to exclude from the search. hootsuite since:2015-12-21 until:2016-01-21 search for tweets with the word “hootsuite” between December 21, 2015 and January 21, 2016. Let’s say you run a DIY craft company in Vancouver, BC.

Twitter 115

Twitter HootSuite Airlines Mobile 115

Convince & Convert

NOVEMBER 27, 2015

A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. A photo posted by Ford Motor Company (@ford) on Nov 13, 2015 at 1:06pm PST. Go further responsibly. Please, don’t like and drive. Go further responsibly.

Campaign 60

Campaign Instagram Transportation Film 60

Ignite Social Media

FEBRUARY 1, 2018

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Before the game started, Esurance tweeted that every use of their hashtag #EsuranceSweepstakes was considered an entry to win part of the million Dollars they handed out that day.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Talkwalker SM

MAY 11, 2016

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. Among the Top 20 Pharma Companies, Sanofi is mentioned most often in connection with Zika.

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Sprout Social

OCTOBER 4, 2016

Analysis of 40,000 different companies across 51 million posts found up to 70 interactions per 1,000 followers per post on Instagram. However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. Interacting with fans, even when the brand’s handle isn’t mentioned.

Engagement 93

Engagement Instagram Hashtag Loyalty 93

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. In this example below, see how the brand shown is driving the most engagement around three topics: their holiday campaign, their branded hashtag campaign, and posts of apparel. Hashtag Creative Testing.

Instagram 60

Instagram Hashtag How To Apparel 60

Convince & Convert

DECEMBER 4, 2015

The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter. To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. Take a Stance. All the cool kids are doing it!

Content 60

Content How To Tumblr UGC 60

Convince & Convert

JANUARY 8, 2016

Inspired by the approximately 100 messages the company gets on Facebook and Instagram every day, the company launched the #MBSecretSanta program to reward customers—current and prospective—who engaged with the company via direct message. A photo posted by Mercedes-Benz USA (@mbusa) on Dec 16, 2015 at 12:01pm PST.

Instagram 60

Instagram Newsletter Hashtag Company 60

Devumi

FEBRUARY 20, 2015

First, I’m not going to be so boring that I say “use hashtags and links.” pic.twitter.com/sqMvXz8kb2 — Seattle Sounders FC (@SoundersFC) February 16, 2015 Monitor your Twitter account for the best engagement possible All of the ideas above are proven to increase Twitter engagement levels. We’ll call it show AND tell!

Activities 60

Activities Engagement Twitter How To 60

agora pulse

DECEMBER 20, 2016

Choose Relevant Hashtags. Instagram, like Twitter, relies heavily on the use of hashtags, and the hashtags you attach to your Instagram videos can directly affect views. A clever hashtag on its own can actually be enough to encourage users to watch your video. Posts on Instagram with at least one hashtag average 12.6%

Instagram 60

Instagram Video Hashtag Case Study 60

Sprout Social

APRIL 19, 2017

When you talk about the value of social media, you need to consider the value it brings to other aspects of your company as well. People don’t just want to buy from companies because they have good products and services. This could be your company name, a branded hashtag or names of original products you sell.

Social Media 105

Social Media How To ROI Hashtag 105

Hootsuite

SEPTEMBER 24, 2022

But deploying the hashtag #TruthAndReconciliation or #EveryChildMatters can be a risky undertaking. We note that it took Canada’s federal Liberal government (which came to power in 2015 promising to act on all 94 Calls to Action of the Truth and Reconciliation Commission ) nearly seven years to meet the relatively simple Call Number 80.

Communities 99

Communities Brands Instagram HootSuite 99

Hootsuite

SEPTEMBER 10, 2019

If it’s a high-profile event, be sure to use relevant hashtags that will help you nab extra exposure. In addition to its own rippin’ event, the takeover gained exposure with the #WorldPhotographyDay hashtag. Will the takeover promote a hashtag? Should it include another hashtag as well? View this post on Instagram. ????Today

Social Media 111

Social Media How To Hosting Hashtag 111

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Using hashtags and location tag helps people discover your Instagram posts.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

SEPTEMBER 21, 2020

VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now. The hashtag has been used over 10k times on Instagram alone. These numbers showcase the very real, tangible need for the work #BlackJoyMatters aims to engage in.

Issues 136

Issues Survey Campaign Authentication 136

Convince & Convert

MAY 1, 2015

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Those are my three goals for the first half of 2015. What does “no hashtag left behind” mean?

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Talkwalker SM

MARCH 17, 2016

2015 – March 2016). The campaign continues to be mentioned significantly today with over 70k mentions of the hashtag over the last 6 months – and influencers such as Emma Watson have played a vital part in the spread of the message. Chart (left) showing top topics of discussion around Pamper and Huggies on Mumsnet forum. Its quality?

Data 60

Data Social Media Brands Forums 60

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Convince & Convert

MAY 2, 2016

Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Employee advocates can help showcase your company culture, gain trust and credibility, and increase reach and visibility.

Loyalty 60

Loyalty Social Media Engagement Training 60

Pixlee

JANUARY 25, 2018

A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal.

Campaign 43

Campaign UGC Content Tourism 43

Sprout Social

OCTOBER 9, 2018

Fantasy draft companies. A few companies start popping up where online players can join, and play a variety of games, with people all over the world. How Top Fantasy Draft Companies Use Social Media. They’ve used hashtags. We’ve written a lot on how powerful the right hashtags can be for your brand.

Sports 83

Sports Social Media Engagement Compete 83

Rebekah Radice

NOVEMBER 30, 2015

Your company voice is translated across all of your marketing collateral. Make it a direct representation of who you are and the company culture that’s already been established. Why did you start your company? A photo posted by Audi (@audi) on Nov 19, 2015 at 10:30am PST. Visual marketing is that opportunity.

Brands 114

Brands Construction Small Business Instagram 114

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? We Might Hate the Players, But We Don’t Hate the Game. Rewards for Waiting on Hold.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? We Might Hate the Players, But We Don’t Hate the Game. Rewards for Waiting on Hold.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. In Adweek , Capital One reported that the images increased the company’s ad recall by 16 percent among both Gen X-ers and Baby Boomers.

Instagram 60

Instagram Brands How To Campaign 60

Buffer Social

JULY 23, 2018

How One eCommerce Company Generated More Than 41K emails and 10K Social Media Followers – Viper. So this specific case study focused on the eCommerce company called Brevite. Which is a backpack company created specifically for photographers. Companies are using a greater variety of Ad types.

Case Study 69

Case Study Study Social Media Tools 69

Waxing UnLyrical

FEBRUARY 9, 2015

If you haunt any of the PR hashtags on Twitter, chances are you’ve come across Jodi. His new company, Jacobs Executive Coaching , focuses on teaching agency executives and leaders how to lead (sounds easy, but it isn’t). Kristie Aylett, APR (@KristK) February 3, 2015. Image: photommo via Flickr, CC 2.0. Answer: Boss.

Social Media 100

Social Media Consultant Flickr Communities 100

Rebekah Radice

JULY 20, 2015

A recent Gallup study found that most business owners inherently understand that, “Running a successful company is a collective effort that requires interaction with a range of people: suppliers and potential investors, employees and customers, peers, competitors, public officials, and members of the media.”. How You Can Establish This Habit.

Social Media 133

Social Media Marketing Study Activities 133

Pixlee

NOVEMBER 17, 2016

Reynolds wrap has been a staple in American kitchens since 1947, but the brand wanted to position itself as more than a tinfoil company. Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading. The Concept.

Campaign 40

Campaign Instagram Brands Delicious 40