Waxing UnLyrical

MAY 4, 2015

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. and It Shouldn’t Be.

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Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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Social Media Marketing Atlassian Team 111

Hootsuite

SEPTEMBER 24, 2022

I, and other Indigenous women who follow social media, brace ourselves as September 30 rolls around, waiting for the inevitable ham-fisted attempt by non-Indigenous actors to be part of the commemoration. How is it different from Orange Shirt Day? And what should we call it on social media?

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Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

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Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Follow these people on social media, and get familiar with their work.

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Dave Fleet

FEBRUARY 4, 2016

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. Meanwhile, trust in social media fell by six per cent.

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Pam Moore

MAY 5, 2016

At the heart of social media is people. It requires investment in the human beings within your community. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends. How to convert more business to sales.

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Buy Social Media Brands Loyalty 113

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. SME Social Media Reporting Toolkit. Survey Monkey. CyberAlert.

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Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies.

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Conversation Strategy Social Media Marketing 98

Sprout Social

APRIL 19, 2017

Social media ROI is no different. How much return do you get from a Retweet? These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. It’s very relevant.

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Social Media How To ROI Hashtag 104

Rebekah Radice

JUNE 15, 2015

Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Because images create the most engaging social media posts. True of False.

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Types Questions Social Media Engagement 130

Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. hannah (@ughjinxx) March 2, 2015. .” hannah (@ughjinxx) March 2, 2015.

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Communities Case Study Tumblr Campaign 60

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. Get Noticed on Social Media.

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Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

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Convince & Convert

DECEMBER 28, 2015

Editor’s Note : This post is one of Convince & Convert’s Top 10 Posts of 2015. Do you have a social media strategy? But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. Of course you do.

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Social Media How To Journal Strategy 60

Lucy Hall

NOVEMBER 11, 2014

A strategy for your social media activity needn't be challenging, it's actually very simple! Social media is not a one size fits all solution, you will need to use the platforms as your medium and your creativity to devise campaigns. So with that in mind let's begin with this simple social media strategy guide.

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Social Media Strategy How To Social Networking 60

Buffer Social

OCTOBER 1, 2018

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media.

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Organization Flipboard Social Media Company 108

Rebekah Radice

MARCH 2, 2015

Create a schedule that easily integrates into your current social media strategy. Set a time each day to post your content and then additional times to come back and engage with your community. Just as with any social network, it doesn’t do you any good to post and run. Don’t live in a social media silo.

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Instagram Geotagging How To Real Estate 132

Rebekah Radice

APRIL 27, 2015

how long have you been serving the community). Provide success stories and examples of how you’ve helped others. Hit play now for my advice on how to find the balance. Posted by Marie Forleo on Wednesday, April 22, 2015. Share your history, unique abilities and commitment to your community.

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Small Business Facebook How To Airlines 131

Waxing UnLyrical

FEBRUARY 9, 2015

Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them. Bess Winston.

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Social Media Consultant Flickr Communities 100

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. But what are those activities – and better yet – how can you emulate them? In this article I’ll share six social media habits to improve your marketing.

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Social Media Marketing Study Activities 133

The Social Media Hat

JULY 7, 2016

Social Media How To Schedule Instagram Posts. Instagram is the fastest growing social network, which means that bloggers and businesses need to get on board in order to take advantage of the many opportunities. How To Schedule Instagram Posts Using AgoraPulse. Tweet this! Tweet this! times per day.

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Instagram How To Mobile Notification 158

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Build community.

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Template Templates Eventful Hosting 99

Rebekah Radice

MAY 11, 2015

One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. How To Build A Successful Business Blog (a Getting Started Guide). Now that you know the significance of a business blog, you need to learn how to build one successfully and at little or no cost.

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How To Domain Name Hosting WordPress 132

Waxing UnLyrical

MARCH 3, 2014

If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. How to Be a Good Social Citizen. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. Martina McGowan shows you how to be your own BFF.

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Consultant Flickr Resources Communities 200

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. Top 10 Influential Social Media Campaigns of 2015. How to Build a Social Community: 4 Tips. Squatty Potty.

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Communities Consultant Campaign LinkedIn 100

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? But how did they do it? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. A photo posted by Birchbox UK (@birchboxuk) on Aug 2, 2015 at 12:53am PDT.

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Communities Instagram Hashtag Engagement 60

Buffer Social

DECEMBER 19, 2017

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Our top social media posts of the year. 1,697 engagement. 1,630 likes.

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Social Media Study LinkedIn Instagram 108

Buffer Social

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. I couldn’t figure out how to get people to care about disability.

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Brands Marketing Hosting Eventful 82

Convince & Convert

SEPTEMBER 5, 2017

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes social media secrets at companies like Ford, ESPN, and many more. How Buffer Does Social Media and Why Less Is More.

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Influencer Social Media Statistics B2B 129

Likeable

MAY 3, 2021

As some of the most passionate and social media–savvy people around, Gen Z knows exactly how to use their voices online. Whether it’s taking a stance for LGBTQ+ rights, fighting against climate change, or shedding light on marginalized communities, this generation is vocal about creating change for the better.

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Committee Class Instagram Issues 103

Sprout Social

AUGUST 22, 2016

On social media, increasing audience engagement is like keeping the attention of a two-year-old. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused. On social media, audience engagement can be defined as clicks, impressions, profile views, likes and shares.

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Engagement Social Media Content How To 40

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? 5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. 5 Shifts to Fix Your Social Media Metrics. How to Set Up Google Analytics Goals and Score More Conversions!

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Metrics Consultant Flickr Analytics 100

Convince & Convert

DECEMBER 4, 2015

Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones. The company made this announcement in a video with CEO Jerry Stritzke and encouraged its community to instead #OptOutside. Dunkin’ Donuts (@DunkinDonuts) November 25, 2015. Take a Stance.

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Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable.

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Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Today’s top Instagram marketers are measuring and testing the elements inside of those posts to try and determine how to improve on strategy. Hashtags can be used in your captions and comments.

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