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What’s PR En Route to in 2015? PRTech

Waxing UnLyrical

PR pros must understand how to harness and execute every part of the model (Paid, Earned, Shared, Owned). What’s PR En Route to in 2015? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Here’s what she said: 1. If not, where would you put them?

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Monday Roundup: PRSA Counselors Academy 2015

Waxing UnLyrical

Emergency surgery prevented me from traveling to Laguna this past week for PRSA Counselors Academy 2015 … gah! Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. How Good Clients Change Your Life.

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Marketing Predictions for 2015

Mindjumpers

We’ve figured out how to create content and how to publish, but can’t move firmly into brand journalism until we adopt and editorial discipline. With a close eye on Amazon Local, more brands will test hyper-local content in 2015. Peer-to-peer marketing has a natural home in local communities. Sarah Mitchell. Paul Roetzer.

Marketing 100
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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. How To Hack Your PR Strategy For Massive Growth. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

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Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

It can happen to anyone who knows how to leverage technology to their advantage. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. The Motivation.

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Trends in 2015: Ready for the next big thing?

Mindjumpers

An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Local Community Managers live and breath amongst the consumers we all try to reach. So what’s going to be the buzzwords this year?

Trends 100
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Monday Roundup: Best WUL Guest Posts of 2015

Waxing UnLyrical

How to Develop Meaningful PR Measurement. Five Observations Gained from Starting an Online Community. What were your favorite WUL guest posts in 2015? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Please share in the comments below.