Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) On some best practices for measuring content: A2: #1 measure is #engagement. content!),

Content 100

Content Journal Adwords Consultant 100

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. And, of course, it’s great for certain aspects of marketing including brand awareness.

Social Media 112

Social Media Engagement Brands Airlines 112

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years.

Engagement 109

Engagement Social Media Class Loyalty 109

Jon Loomer

MARCH 24, 2016

The death of Facebook organic reach. And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. The death of brands on Instagram?

Brands 113

Brands Instagram Engagement Activities 113

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. It’s engaging stuff, I guess. Brands are screwed!”

Feed 167

Feed Feedly Facebook News 167

Webbiquity SMM

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Facebook Facts and Statistics. Facebook advertising reaches 2.18 As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment.

Feed 166

Feed Feedly News Facebook 166

Ignite Social Media

OCTOBER 19, 2016

Earlier this year, Facebook launched location Pages. This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. So let’s review some of the most frequently asked questions about Facebook location Pages.

Brands 60

Brands Facebook Aggregator Metrics 60

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Earning brand advocates and making friends via the social networks is based on trust.

Buy 113

Buy Social Media Brands Loyalty 113

Devumi

JANUARY 28, 2015

If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. Having options for your fans to stay engaged is going to be your key for 2015.

Platform 60

Platform Social Media Marketing YouTube 60

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. What Is Instagram Engagement?

Engagement 93

Engagement Instagram Hashtag Loyalty 93

Ignite Social Media

AUGUST 15, 2017

In fact, as of 2015, 92% of the online population was using emojis. But for those who are not too familiar with emojis and how they work, allow us to catch you up on what they are and if they’re right for your brand voice. They can add a visual element that makes your content more fun and engaging than the regular text copy.

Brands 108

Brands Banking Apple Social Media 108

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend.

Video 111

Video Engagement Facebook Mobile 111

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. And the decision for a brand to invest in a new social media platform is a big one.

Platform 272

Platform Social Media Influencer Trends 272

Jon Loomer

JANUARY 10, 2024

New custom audiences to reach those who have engaged with you. Maybe things didn’t officially start shifting during the election season of 2015, but that’s certainly when the seeds of change were planted. Meta (then Facebook) found itself under significant regulatory pressure. All focused on your inputs.

Real Estate 185

Real Estate Campaign Advertising Trends 185

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Convince & Convert

FEBRUARY 26, 2015

From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. A photo of the actor or actress in their 2015 Oscars outfit was paired with one from the past. Meryl at the #Oscars in 1979 & 2015. No effects.

Social Media 60

Social Media Brands Case Study Film 60

Ignite Social Media

MAY 26, 2022

As a startup or as any brand for that matter, ensuring that the wave of change doesn’t pull you under is more crucial for your business. Are your prospects still on Facebook? If you are to look at it today, more brands are investing in quality and evergreen content. These questions need to be reviewed regularly. .

Social Media 156

Social Media Strategy Marketing Influencer 156

Ignite Social Media

JUNE 13, 2016

Marketers put more emphasis on personalized content and Twitter presents a huge opportunity for gaming and entertainment brands. Facebook Reach Continues to Drop. According to a new study by SocialFlow (of over 3K Facebook pages), organic reach has dropped 42% since January, after holding steady during much of 2015.

Brands 60

Brands Twitter Content Conference 60

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Team 141

Team Conversation Social Media Instant Messaging 141

Rebekah Radice

APRIL 27, 2015

Facebook mistakes. However, some of the worst Facebook mistakes are the ones that often go unnoticed. The chance for increased engagement, interaction and shares. The chance for increased engagement, interaction and shares. While Facebook continues to change the rules, you must make the most of every opportunity.

Small Business 131

Small Business Facebook How To Airlines 131

Jon Loomer

APRIL 28, 2015

If you were to peruse the most popular blog posts these days related to Facebook marketing, you will repeatedly see a common theme. Post upon post is either about how Facebook organic reach is dead or how you can beat the algorithm and improve your organic reach. Increased post frequency can both help and kill Facebook organic reach.

Organization 113

Organization Facebook Feed Feedly 113

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Brands are investing in employee advocacy. You must ensure there is brand alignment with your employee content strategy. It’s a fact.

Strategy 147

Strategy Social Media Marketing Consultant 147

Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. Before the VMAs started this year, social engagement with content related to the show was up 129% over 2018.

Campaign 166

Campaign Meme Instagram Social Media 166

Rebekah Radice

MAY 2, 2016

Are you using Facebook to market your business, but struggling to create momentum? But there are proven ways to improve your Facebook marketing results. In this article, I’m going to share a Facebook marketing strategy you can’t afford to miss. 9 Proven Ways to Improve Your Facebook Marketing.

Facebook 113

Facebook Marketing eBook GPS 113

Buffer Social

MAY 6, 2016

In this latest weekly roundup, we’ll discuss the latest news from Instagram, Twitter and Facebook as well as share some super-interesting insights into how people are using Facebook Reactions. Facebook testing content categories. In March, it was confirmed that Instagram is working on Facebook-like Pages for businesses.

Instagram 61

Instagram Engagement Twitter Facebook 61

Twist Image

MAY 21, 2016

Brands will have to leave Facebook. . For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. Brands never met an impression that they didn't like.

Facebook 64

Facebook Marketing Instagram Metrics 64

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. It’s no longer news; Topsy is dead. So what now? There is a free trial for this tool available.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Sherrilynne Starkie

NOVEMBER 10, 2012

Canadians are now less engaged with traditional institutions and they care less about government. Life expectancy is increasing especially for women which means that Canada is becoming more female and by 2015, only a few years down the road, senior citizens will outnumber children for the first time ever in the nation’s history.

Social Capital 391

Social Capital Policies Research Reputation 391

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

Travel 66

Travel Influencer Brands Airlines 66

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Pew Research ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Ignite Social Media

SEPTEMBER 27, 2016

Since 2015, Facebook has seen an increase in videos-per-person posted on their site. In the United States, the rate has gone up by 94% ; not by coincidence, Facebook’s relatively new live video feature has become one of the social media site’s most popular aspects. Engage with Your Audience as You Broadcast.

Facebook 60

Facebook Film Video Journal 60

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand.

Social Media 114

Social Media Marketing Atlassian Team 114

Rebekah Radice

JULY 27, 2015

Just consider the fact that 93% of small businesses are using Facebook. Tactics that encourage interaction, engagement and growth. — Ann Smarty (@seosmarty) June 30, 2015. — Phil Turner (@EP_pturner) June 30, 2015. — Rebekah Radice (@RebekahRadice) June 30, 2015. There’s no doubt about it.

Social Media 129

Social Media How To Marketing Social Networking 129