Jon Loomer

MARCH 17, 2021

Facebook ads were seen as intrusive. A necessary evil to be able to use Facebook for free. It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Ridiculous engagement rates. Website custom audiences were the backbone of The Experiment in 2015. How it Worked.

Cost 207

Cost Tips Campaign Engagement 207

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. Instagram allows you to easily syndicate your photos to your other social accounts (Facebook, Twitter, Tumbler, Flickr, and Foursquare). Keep track of what kinds of content your followers engage with most. 8) Engage with your fans. 1) Tell your story .

Instagram 100

Instagram Syndication Hashtag Foursquare 100

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. Instagram allows you to easily syndicate your photos to your other social accounts (Facebook, Twitter, Tumbler, Flickr, and Foursquare). Keep track of what kinds of content your followers engage with most. 8) Engage with your fans. 1) Tell your story .

Instagram 100

Instagram Syndication Hashtag Foursquare 100

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

Engagement 131

Engagement Tips Facebook Nielsen 131

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about, so they actually pay attention and engage with the brand,” says Ancita Satija as she covers things to keep in mind when publishing content for your brand. Please share in the comments below.

Consultant 0

Consultant Publishing Metrics Video 0

Waxing UnLyrical

NOVEMBER 20, 2015

Cayla Hicks also made a great point: @caylahicks I’ll be interested to see that too – and if Twitter Moments engages more people #measurepr. So did Kelly Byrd : A3: Multimedia = views, reach, (impressions if you MUST), engagement (likes, comments, shares, etc.), measurepr. Based in the Washington, D.C.,

CPA 100

CPA Consultant Metrics Groups 100

Waxing UnLyrical

JUNE 26, 2015

On some best practices for measuring content: A2: #1 measure is #engagement. What’s your engagement strategy? measurePR Recap (June 2015): Measuring Content is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2015): Measuring Content. It’s about them.

Content 100

Content Journal Adwords Consultant 100

Firebelly

APRIL 6, 2015

Last month, I talked about 10 Twitter Best Practices For 2015. Instagram allows you to easily syndicate your photos to your other social accounts (Facebook, Twitter, Tumbler, Flickr, and Foursquare). Keep track of what kinds of content your followers engage with most. 8) Engage with your fans. 1) Tell your story .

Instagram 100

Instagram Syndication Hashtag Foursquare 100

Waxing UnLyrical

JULY 30, 2015

To engage/motivate your internal community, you need to understand the ‘state of the union.’ A5 Agree with @shelholtz PR also needs to work with HR to foster employee connectivity, empowerment, and engagement #measurepr. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc.

Yammer 100

Yammer Consultant Proposal Journal 100

Waxing UnLyrical

SEPTEMBER 25, 2015

Engage your mind, alig & excel #measurepr. Twitter Facebook Google+ LinkedIn Recap: the September 2015 #measurePR-palooza. A4 PR’s remember – Can never be a magic bullet approach, always need relevant metrics depending on relevant objectives #measurepr. Yes, T-H-I-N-K! Based in the Washington, D.C.,

Metrics 100

Metrics Consultant Reputation Research 100

Ignite Social Media

MAY 16, 2016

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years. So what’s that mean for engagement?

Engagement 109

Engagement Social Media Class Loyalty 109

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend.

Video 111

Video Engagement Facebook Mobile 111

Devumi

JANUARY 28, 2015

If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. Having options for your fans to stay engaged is going to be your key for 2015.

Platform 60

Platform Social Media Marketing YouTube 60

Webbiquity SMM

MAY 18, 2021

First, there are other significant voices questioning that placement, and suggesting other networks may have already overtaken Twitter as the second-best social platform for B2B marketing: CMS Wire muses that the #2 social network for B2B marketers might still be Twitter…but it may be Facebook, Instagram, or YouTube. In that order.”

B2B 348

B2B Platform Social Media Twitter 348

Webbiquity SMM

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Facebook Facts and Statistics. Facebook advertising reaches 2.18 As massive as Facebook is, it’s still growing by double-digit percentages, on average, year after year. and 38 million in the U.K.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Jon Loomer

OCTOBER 11, 2023

Target your page followers, anyone who engaged with your page or posts, people on your email list, or anyone who visited your website. While it happened in and around 2015, it wasn’t revealed until 2018 and the impact to targeting would come after. Warm Targeting. This was a go-to targeting strategy. Hot Targeting.

How To 190

How To Groups Groups Campaign 190

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment.

Feed 166

Feed Feedly News Facebook 166

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. What Is Instagram Engagement?

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. It’s engaging stuff, I guess. Facebook Explore Feed: The Test.

Feed 167

Feed Feedly Facebook News 167

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. How much of your content plan is visual? Adding a photo to your to tweets can boost re-tweets by 35%.

Content 63

Content Training Patterns Skills 63

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content.

Metrics 60

Metrics Brands Facebook Sample 60

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. Engagement is also about the content you create and share across social platforms.

Social Media 112

Social Media Engagement Brands Airlines 112

Jon Loomer

OCTOBER 13, 2015

They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. It’s my primary targeting method these days.

How To 120

How To Facebook URL Campaign 120

Jon Loomer

AUGUST 7, 2015

Within the past couple of days, Facebook launched “Live,” a way for celebrities and public figures (as well as normal dorks like me who got access) to stream live video to their Facebook fans for a personal, interactive experience. Same process here with Facebook Live. Of course, it’s not without bugs.

Video 113

Video Facebook Applications Feed 113

Jon Loomer

JANUARY 10, 2024

New custom audiences to reach those who have engaged with you. Maybe things didn’t officially start shifting during the election season of 2015, but that’s certainly when the seeds of change were planted. Meta (then Facebook) found itself under significant regulatory pressure. All focused on your inputs.

Real Estate 187

Real Estate Campaign Advertising Trends 187

Rebekah Radice

APRIL 27, 2015

Facebook mistakes. However, some of the worst Facebook mistakes are the ones that often go unnoticed. The chance for increased engagement, interaction and shares. The chance for increased engagement, interaction and shares. While Facebook continues to change the rules, you must make the most of every opportunity.

Small Business 131

Small Business Facebook How To Airlines 131

Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. How do I get more Likes on my Facebook Page? How many Facebook Pages should I have?

Course 40

Course Social Media Class iPad 40

Oktopost

JUNE 27, 2017

Open your Facebook feed and scroll all the way down. It doesn’t take a genius to understand that, above all things, Facebook favors video content. Even back in 2015, Facebook was already updating its algorithm to take into account how users engage with video – … C’mon, try it.

Video 0

Video Social Media How To Feed 0

Rebekah Radice

MAY 2, 2016

Are you using Facebook to market your business, but struggling to create momentum? But there are proven ways to improve your Facebook marketing results. In this article, I’m going to share a Facebook marketing strategy you can’t afford to miss. 9 Proven Ways to Improve Your Facebook Marketing.

Facebook 113

Facebook Marketing eBook GPS 113

Buffer Social

MAY 6, 2016

In this latest weekly roundup, we’ll discuss the latest news from Instagram, Twitter and Facebook as well as share some super-interesting insights into how people are using Facebook Reactions. Facebook testing content categories. In March, it was confirmed that Instagram is working on Facebook-like Pages for businesses.

Instagram 61

Instagram Engagement Twitter Facebook 61

Jon Loomer

APRIL 28, 2015

If you were to peruse the most popular blog posts these days related to Facebook marketing, you will repeatedly see a common theme. Post upon post is either about how Facebook organic reach is dead or how you can beat the algorithm and improve your organic reach. Increased post frequency can both help and kill Facebook organic reach.

Organization 113

Organization Facebook Feed Feedly 113

Ignite Social Media

NOVEMBER 14, 2016

This week we see Facebook challenging the likes of review sites, YouTube adding community-oriented features to drive engagement and minimize trolls & inappropriate comments, and social media sites threaten Google in terms of product research, all of this, in this week’s Social You Should Know. Facebook Takes On Review Sites.

Review 60

Review Google Facebook YouTube 60

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. Facebook is in an ongoing battle with inauthentic content. Here’s how Facebook will improve these signals: 1.

Authentication 60

Authentication Feed Feedly News 60

Social Media Strategies Summit

NOVEMBER 7, 2018

Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Houseparty, The platform to engage Gen-Z. It is similar to Facebook Messenger or Snapchat.

Platform 272

Platform Social Media Influencer Trends 272

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. This year, expect to see even more engaging and entertaining content that is focused on capturing a moment, rather than making a hard sell.

Trends 182

Trends Social Media Instagram Platform 182

Jon Loomer

MARCH 24, 2016

The death of Facebook organic reach. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? Keep in mind, this early algorithm is not the same as what orders our Facebook posts every day. The Drop in Brand Engagement on Instagram.

Brands 113

Brands Instagram Engagement Activities 113