Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. Facebook will have no choice. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment.

Feed 166

Feed Feedly News Facebook 166

Jon Loomer

JANUARY 10, 2024

Maybe things didn’t officially start shifting during the election season of 2015, but that’s certainly when the seeds of change were planted. Meta (then Facebook) found itself under significant regulatory pressure. Experiment with Advantage+ Shopping Campaigns if you’re promoting an e-commerce brand.

Real Estate 185

Real Estate Campaign Advertising Trends 185

Convince & Convert

MARCH 24, 2015

When it comes to form conversions, small changes can make a big difference. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Conversion Buttons Your form button is the final touch point between your user and form submission. This isn’t the time to be obscure. in your form.

Conversation 60

Conversation Project Survey Campaign 60

Convince & Convert

FEBRUARY 26, 2015

From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. NASA’s real-time tweets are a great reminder of how to add value and stand out during an event with a lot of conversations happening. Meryl at the #Oscars in 1979 & 2015.

Social Media 60

Social Media Brands Case Study Film 60

Rebekah Radice

AUGUST 10, 2015

But when it comes to Facebook engagement, gaining audience attention can be tough. Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing! 11 Little Facebook Tips That Bring BIG Engagement Results. Brand Your Business. Facebook is a visual medium.

Engagement 131

Engagement Tips Facebook Nielsen 131

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Despite this compelling number, brands have been a bit slow to embrace video as a medium. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. And the decision for a brand to invest in a new social media platform is a big one.

Platform 272

Platform Social Media Influencer Trends 272

Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join.

Brands 82

Brands Marketing Hosting Eventful 82

Buffer Social

JULY 20, 2017

Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. As Rank Fishkin observed , “Twitter, Facebook, et al. Social media is becoming a conversation. Social media is changing.

Social Media 112

Social Media Engagement Brands Airlines 112

Ignite Social Media

JUNE 13, 2016

Marketers put more emphasis on personalized content and Twitter presents a huge opportunity for gaming and entertainment brands. Facebook Reach Continues to Drop. According to a new study by SocialFlow (of over 3K Facebook pages), organic reach has dropped 42% since January, after holding steady during much of 2015.

Brands 60

Brands Twitter Content Conference 60

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. You’ll find both technical and business-focused conversations. Brands are investing in employee advocacy. It’s a fact.

Strategy 147

Strategy Social Media Marketing Consultant 147

Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. MTV leveraged new Stories features and IGTV to increase video views across Facebook, Twitter, Instagram, YouTube, and Snapchat.

Campaign 166

Campaign Meme Instagram Social Media 166

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Instead, it’s determined by their place in the greater cultural conversation. “I I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. Today, “the people” control the message and the conversation.

Social Media 114

Social Media Marketing Atlassian Team 114

Rebekah Radice

APRIL 27, 2015

Facebook mistakes. However, some of the worst Facebook mistakes are the ones that often go unnoticed. While Facebook continues to change the rules, you must make the most of every opportunity. Here are some of the top Facebook mistakes small businesses make and what you should do instead. Not Using Facebook Insights.

Small Business 131

Small Business Facebook How To Airlines 131

Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Examples 92

Examples Campaign Discount Marketing 92

Rebekah Radice

NOVEMBER 1, 2016

billion people worldwide use Facebook. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. Facebook Insights. More than 1.7

Facebook 116

Facebook Marketing Atlassian Analytics 116

yMarketingMatters

FEBRUARY 8, 2016

Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? A new feature was rolled out by Facebook, aimed at providing an organic targeting tool to better reach and engage with their audiences. Facebook Top U.S. Smartphone App in 2015. Did You Know? February Tip.

Social Media 100

Social Media URL iPhone iPad 100

Rebekah Radice

MAY 2, 2016

Are you using Facebook to market your business, but struggling to create momentum? But there are proven ways to improve your Facebook marketing results. In this article, I’m going to share a Facebook marketing strategy you can’t afford to miss. 9 Proven Ways to Improve Your Facebook Marketing.

Facebook 113

Facebook Marketing eBook GPS 113

Webbiquity SMM

SEPTEMBER 1, 2016

Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. Social can help businesses quickly establish and maintain brand awareness and loyalty. They also need cultural fluency.

Marketing 100

Marketing Metadata Retail Airlines 100

Likeable

NOVEMBER 16, 2021

And they’ll interact with brands differently, too. One 2019 study from Common Sense Media shows that young people spend nearly an hour a day watching videos on platforms like YouTube— twice as long as the same age demographic did in 2015. As a result, they’ll likely use social media differently at school and at home.

Marketing 85

Marketing Instagram Influencer Study 85

Ignite Social Media

AUGUST 15, 2016

Twitter Moments opens up to more creators and Facebook has a new strategy to block ad blocking technology on desktop. Twitter is now going to let a broader group of influential people and brands create Moments and the plan is to eventually allow all users to create stories. Facebook Blocks Ad Blockers. billion in profit.

Twitter 60

Twitter Facebook Instagram Sentiment 60

Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

Instagram 71

Instagram Brands Collaboration Hashtag 71

Talkwalker SM

JUNE 2, 2016

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more.

UGC 60

UGC Brands Content Instagram 60

Waxing UnLyrical

FEBRUARY 8, 2016

It’s not just conversations, but creativity,” writes Francisca Fanucchi as she explains how “the Star Wars community celebrates fans in a big way.” Top 10 Influential Social Media Campaigns of 2015. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). Squatty Potty. ” 5.

Communities 100

Communities Consultant Campaign LinkedIn 100

Rebekah Radice

MARCH 16, 2015

As consumers actively look to sites like Facebook, Twitter and Google Plus prior to making purchase decisions, it’s no longer a matter of if you should get active, but how fast you can create a viable presence. From Facebook to Twitter and Google Plus, your message should be consistent across all channels. Goal-Setting Questions.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Facebook Live – (August 2015). Facebook Reactions – (February 2016).

Engagement 109

Engagement Social Media Class Loyalty 109

Buffer Social

JULY 23, 2018

From constant changes to the Facebook and Instagram algorithms to the silent growth of LinkedIn and the launch of Instagram’s IGTV , marketers and businesses have their hands full. What follows is a lightly edited transcript of the conversation between Hailley Griffis and Brian Peters. Let’s dive in! ?. Short on time?

Case Study 69

Case Study Study Social Media Tools 69

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Are you looking for brand awareness? Or do you want to generate conversions? This way all of your content will be cohesive and have the same overall vision, strengthening your brand. Join the conversation. What is its purpose?

Video 129

Video Social Media How To Trends 129

Socialmedia.biz

FEBRUARY 23, 2019

With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

Instagram 105

Instagram Nielsen Collaboration Influencer 105

yMarketingMatters

NOVEMBER 2, 2016

Facebook Has New Look and Layout for Pages : Facebook has updated its Page design on desktop to make it easier for visitors to interact with a Page. Facebook confirms that these changes have rolled out to all Facebook Pages. Simply click “Start Order” on any restaurant’s Facebook Page that uses Delivery.com or Slice.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

Convince & Convert

APRIL 3, 2015

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Think you’re not missing much of the conversation? User-Generated Content Showcase fan and influencer content to humanize and celebrate your brand.

Data 60

Data Hashtag Eventful Conference 60

agora pulse

MAY 23, 2016

Want to know how to use live streaming platforms Facebook Live or Periscope to grow your business? In this article, you’ll discover the contrasts of the Facebook Live v. Since its launch in March 2015, it has already hit over 30 million users. The pros and cons of using Facebook Live v. All here

Facebook 85

Facebook Hashtag Marketing Social Networking 85

Sprout Social

NOVEMBER 19, 2018

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. Facebook leads social platforms in volume, but Instagram leads in growth. Sprout Social analyzed more than 2.9 A look back at holiday 2017.

Retail 109

Retail Sentiment Project Instagram 109

Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. 60% of marketers plan to invest in video this year – up 20% from 2015. It seems like brands are already connecting the dots in terms of budget. BE ORIGINAL.

Real Estate 40

Real Estate Content Brands Survey 40

Hootsuite

NOVEMBER 25, 2015

Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. This explosion in advertising options has left a lot of brands trying hard to play catch-up. Seventy percent of marketers expected to spend more on social media ads in 2015 than in 2014.

Advertising 112

Advertising Social Media List Statistics 112

Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. How to Use Social Media to Delight Customers Across 11 Brands. Podcasts and Facebook Are the New Community Levers.

Influencer 129

Influencer Social Media Statistics B2B 129

Convince & Convert

APRIL 30, 2015

Andy Lang (@HRH_Duke_of_Url) April 28, 2015. Lily Bailey (@LilyBaileyUK) April 28, 2015. EdBallsDay pic.twitter.com/rAhVwt5NSp — James Martin (@Pundamentalism) April 28, 2015. Naturally, UK brands also jumped in on the #EdBallsDay fun. SpotifyCares (@SpotifyCares) April 28, 2015. Morning all and Happy Ed Balls Day.

Trends 60

Trends Meme How To Social Media 60