Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

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Devumi

DECEMBER 31, 2014

One of my big social media marketing prediction for 2015 is that this is the year video takes off even more! Read on for more of my social media marketing predictions for 2015. Many brands ahd great years in 2014 with video, and you can capitalize. See what I did there now? Now you’re a social media marketer.

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Social Media Strategies Summit

JANUARY 22, 2021

But for brands to continue to be successful, it’s important these digital interactions remain human-powered; even more so for industries that previously relied on in-person transactions to grow their businesses. 78% of people wish they could have a text conversation with a business. Brands are optimizing for mobile experiences.

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Ignite Social Media

MAY 19, 2021

Clubhouse reminds me of Meerkat and Periscope, two live-video streaming apps launched in 2015. We even streamed the launch of our influencer marketing company live on Meerkat at SXSW in 2015. LinkedIn isn’t sitting out either, and business conversations make a lot of sense. It all felt very cutting-edge.

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LinkedIn Newsletter Instagram Trends 172

Social Media Strategies Summit

DECEMBER 1, 2023

It was the name of Tesla’s third car model , launched in 2015. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. The lesson here for brands is that if you create a weird enough product, people will probably post about it. billion views.

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Convince & Convert

MARCH 24, 2015

When it comes to form conversions, small changes can make a big difference. To help kick off your own Project Conversion, here are the top five form areas to optimize today. Conversion Buttons Your form button is the final touch point between your user and form submission. This isn’t the time to be obscure. in your form.

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Convince & Convert

FEBRUARY 26, 2015

From powerful messages to clever interruptions and even praise from Oprah herself, here are five brands who rocked the social media red carpet during the Oscars. NASA’s real-time tweets are a great reminder of how to add value and stand out during an event with a lot of conversations happening. Meryl at the #Oscars in 1979 & 2015.

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Jon Loomer

JANUARY 10, 2024

Maybe things didn’t officially start shifting during the election season of 2015, but that’s certainly when the seeds of change were planted. If you don’t provide suggestions, the algorithm will focus on pixel data and conversion history as a starting point. All focused on your inputs.

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Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

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Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join.

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Rebekah Radice

NOVEMBER 30, 2015

But adding visuals to a marketing mix and using them to brand your business can be a challenge. It allows your business to tell a more complete story; one that visually connects brand to consumer. 3-Step Formula to Visually Brand Your Business. These qualities and traits will directly impact your brand look and feel.

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Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. You’ll find both technical and business-focused conversations. Brands are investing in employee advocacy. It’s a fact.

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Buffer Social

JULY 20, 2017

Social media is becoming a conversation. And, of course, it’s great for certain aspects of marketing including brand awareness. People use social media to reach brands. And more and more people are using social media to get help from brands. Social media is often seen as a solution to every marketing problem.

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Social Media Engagement Brands Airlines 112

Mindjumpers

MAY 26, 2016

CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. How can brands cut-through all the noise?

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Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Instead, it’s determined by their place in the greater cultural conversation. “I I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. Today, “the people” control the message and the conversation.

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Oktopost

NOVEMBER 10, 2021

Eric is the Chief Marketing Officer at Fuze , responsible for setting the company’s global marketing strategy and overseeing demand generation, brand, and product & customer marketing. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand.

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Ignite Social Media

JUNE 13, 2016

Marketers put more emphasis on personalized content and Twitter presents a huge opportunity for gaming and entertainment brands. According to a new study by SocialFlow (of over 3K Facebook pages), organic reach has dropped 42% since January, after holding steady during much of 2015. That and more in this week’s Social You Should Know.

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Twist Image

APRIL 22, 2018

If you're going to write and publish a book called, Brands and Bulls**t - Excel at the Former, Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age , it's bound to get my attention. He became a brand expert and helped to launch brands like Yahoo! And now, he's back to call BS on brands.

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Rebekah Radice

MAY 9, 2015

As a business or brand, how do you strike the perfect social media balance? Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. John Westra (@John_Westra) May 6, 2015.

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Social Media Strategies Summit

NOVEMBER 7, 2018

There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. Social media platform your brand should check out: Houseparty. Brands such as Sephora and CNN have had success with Kik bots.

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Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. Second, emojis can communicate complex feelings that would otherwise be impossible outside of face-to-face conversations. Brands can also use emojis to communicate directly with consumers, building trust and affinity in the process.

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Sprout Social

JANUARY 21, 2021

Because what you say (and how to say it) to your customers ultimately defines your brand. Why brands should regularly refresh their marketing messaging. Whereas brands of the past may have been wary of “choosing sides” or addressing seemingly controversial issues, taking a stand has become much more common.

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Social Media Strategies Summit

JANUARY 2, 2020

Social now dominates the way people communicate, shop and interact with brands. The deli brand Dietz & Watson launched Dietz Nuts – “the first-ever meat nut” surrounding the 2019 Super Bowl. Organic social conversations were also up 331% over 2018 , by tapping into the active social fan bases of performers and nominees.

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Twist Image

APRIL 22, 2018

If you're going to write and publish a book called, Brands and Bulls**t - Excel at the Former, Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age , it's bound to get my attention. He became a brand expert and helped to launch brands like Yahoo! And now, he's back to call BS on brands.

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Yahoo Brands Advertising Publishing 40

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. REI’s CEO, Jerry Stritzke believes that the relationships between consumers and brands are changing — whilst you used to be able to win people over with deals, you now need “something more”, he told Business Insider.

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Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. With this information, brands can develop a more targeted crisis communication plan that helps protect their brand reputation. 2015 – March 2016). 10 –March 10, 2016).

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Oktopost

SEPTEMBER 9, 2021

Sarah joined Veyo in 2015 where she launched the Veyo brand and helped introduce the first-ever fleet of Medicaid-credentialed rideshare drivers to the healthcare industry. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

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Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2 Video has been a trend for years now, and there is no denying its importance. A whopping 47% of U.S.

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Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. People will be talking about your brand in various places, but during an event, it is especially important to understand what is being said at specific event locations. highlight to tweet). This strategy today just won’t work.

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Sprout Social

AUGUST 30, 2016

Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. But Instagram branding isn’t an easy task.

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Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. And while focus remains a critical fundamental in photography, Flory and Lutze have learned it’s also integral to the success of a brand. — VSCO (@vsco) August 7, 2020.

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Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

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Rebekah Radice

JUNE 15, 2015

Posted by Peg Fitzpatrick on Tuesday, May 12, 2015. Posted by Marie Forleo on Saturday, May 30, 2015. – Is your brand unique? A photo posted by Rebekah Radice ✴️Social Media (@rebekahradice) on May 13, 2015 at 2:46pm PDT. FOX 11 Los Angeles (@myfoxla) June 12, 2015. Am I helping someone? Movie tonight?

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Buffer Social

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

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Mindjumpers

MAY 26, 2016

CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. It’s no wonder that advertisers want a bite of it.

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Buffer Social

JUNE 15, 2023

When I first joined Buffer in 2015, the team would have a dedicated time when everyone would spend an hour answering customer support emails at our annual company retreat. We took shifts in an open Zoom call where anyone could pop in to ask questions, get support for tricky conversations, or just have company as they worked.

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Waxing UnLyrical

FEBRUARY 8, 2016

It’s not just conversations, but creativity,” writes Francisca Fanucchi as she explains how “the Star Wars community celebrates fans in a big way.” Top 10 Influential Social Media Campaigns of 2015. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). Squatty Potty. ” 5.

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