Buffer Social

NOVEMBER 29, 2018

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. If you want to build an enduring connection with your customers you have to have consistency over time.

Brands 94

Brands Retail Campaign Authentication 94

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT.

Instagram 40

Instagram Tips UGC Hashtag 40

Sprout Social

APRIL 19, 2017

They’re able to use Instagram to showcase their brand beliefs and messaging authentically, which in turn attracts customers who share similar beliefs. This could be your company name, a branded hashtag or names of original products you sell. For instance, Nike promotes the #justdoit hashtag on Twitter and Instagram.

Social Media 105

Social Media How To ROI Hashtag 105

ProBlogger

AUGUST 30, 2015

Create a hashtag strategy for Instagram that makes it easy for people to find your photos. Read How to Identify Relevant Hashtags for Your Business for tips. This is more authentic then stock photos. Create keyboard shortcuts so you don’t have to copy and paste all your hashtags from notepad.

Training 20

Training Eventful Tips Analytics 20

Socially Sorted

JULY 14, 2016

KuniLexusofPortland (@lexusofportland) October 16, 2015. The last thing I expected from a car dealer was a personalised video message that was authentic, friendly and warm. . KuniLexusofPortland (@lexusofportland) October 16, 2015. KuniLexusofPortland (@lexusofportland) October 23, 2015. 1 Be Human and Be Yourself.

Small Business 40

Small Business Social Media Instagram Smart Phone 40

Convince & Convert

MAY 2, 2016

The voice of your employees is effective in giving authenticity to your posts. As social media grew from a trend into a business necessity, the company trained over 15,000 employees on social media between 2010 and 2015. UPS (@UPS) December 31, 2015. Here’s a toast to even more #WishesDelivered in 2016.

Loyalty 60

Loyalty Social Media Engagement Training 60

Pixlee

NOVEMBER 17, 2016

Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading. Beyond a striking visual, the #EndlessTable campaign offers Instagram users authentic value. All you have to do is visit their Instagram profile.

Campaign 40

Campaign Instagram Brands Delicious 40

Rebekah Radice

NOVEMBER 1, 2016

People connect with companies that show they aren’t afraid to be authentic. Or use a specific hashtag to share the stories of your fans. In August 2015, Bic thought it would be a good idea to celebrate National Women’s Day with an offensive quote. Embrace what makes you different and the opinions that set you apart.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. Tack – Get authentic content power to your marketing. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. If you’re on the fence about podcasting, consider this: 21% of Americans ages 12 and up have listened to a podcast in the past month.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Rebekah Radice

NOVEMBER 1, 2016

People connect with companies that show they aren’t afraid to be authentic. Or use a specific hashtag to share the stories of your fans. In August 2015, Bic thought it would be a good idea to celebrate National Women’s Day with an offensive quote. Embrace what makes you different and the opinions that set you apart.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

Video 145

Video Engagement Hashtag Influencer 145

Keyhole.co

AUGUST 4, 2023

It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. Here are some of its other popular features: Hashtag tracking. Keyhole allows you to monitor the hashtag performance that’s related to your brand, industry, or campaigns. Real-time analytics and reporting.

Social Media 52

Social Media How To Analytics Metrics 52

Social Media Strategies Summit

AUGUST 1, 2019

Their followers are interested in them because they feel an authentic connection to them or whatever made the influencer ‘Instagram Famous’. You can build a more authentic brand partnership. These influencers also report sharing authentic, quality content and engaging with their followers. Why use a micro-influencer?

Influencer 114

Influencer Examples Brands Fashion 114

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Many times, authentic and UGC-style content tends to perform better than the beautifully shot, long-form video content that many brands believe they need. Canvas+Co share video best practices.

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Team UGC Video Training 130

Keyhole.co

APRIL 20, 2023

You can type keywords, click popular hashtags, follow significant events, be involved in publications, articles, blog posts, and websites of local and national media outlets, subscribe to journalists, and read various audiences’ chat rooms or online forums. Keyhole analyzes keywords, hashtags, and URLs on social media to keep you on track.

Aggregator 52

Aggregator News Trends Social Media 52

Postcron

JULY 6, 2018

They’ve become such a common part of online communication that Oxford Dictionaries selected the “tears of joy” emoji as its Word of the Year for 2015. And as we described in our post about how to be social on social media , the key to success on social media is behaving like an authentic human. How to try it .

Social Media 73

Social Media Authentication Research Hashtag 73

Unmetric

JULY 26, 2018

As social media has now become the first point of contact between a prospective student and a university, it is crucial for institutions to find an authentic voice for their brand and to build a two-way conversation channel with their audience. There is no dearth of hashtag campaigns when it comes to universities.

Social Media 120

Social Media Strategy Hashtag Research 120

Likeable

AUGUST 26, 2019

These accounts have gained unforeseeable momentum across an internet where hashtags like #dogsofinstagram have collected more than 155 million posts. has dropped 15 percent from 2008 to 2015 and deaths have dropped over 70 percent within that period. Be authentic. Put your pets first. Take really good photos!

Influencer 112

Influencer Communities Social Media Instagram 112

Hootsuite

MARCH 30, 2020

Follow the latest authentic news, expert information, official updates and MythBusters on #IndiaFightsCorona at ‘MyGov Corona Helpdesk Chatbot’ on Facebook. Hashtags like #flu can reveal when diseases are popping up in new locations. Industry buzzwords: The Healthcare Hashtag Project is a great place to start.

Social Media 145

Social Media How To Exercises Guidelines 145

Postcron

JULY 6, 2018

as its Word of the Year for 2015. And as we described in our post about how to be social on social media , the key to success on social media is behaving like an authentic human. How to try it Try incorporating emojis in your Instagram comments and hashtags to show excitement and happiness. Just how popular are they?

Social Media 52

Social Media Authentication Research Hashtag 52

Proactive Report

MARCH 18, 2016

A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. Authentic reviews and user-generated content is more important than pushed-out marketing messages. A4: Relevancy, Authenticity, Interaction, Truth. Which leads to trust.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. Authentic reviews and user-generated content is more important than pushed-out marketing messages. A4: Relevancy, Authenticity, Interaction, Truth. Which leads to trust.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Kikolani

FEBRUARY 20, 2015

Fetching Friday is back for week eight of 2015! The New Authenticity and Authority: What it Looks Like, How to Use It by Sonia Simone. 4 SEO Tactics to Embrace in 2015 by Martin Link. How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr by Ann Smarty. Content Marketing.

Products 60

Products Marketing Adwords Tumblr 60

Buffer Social

JULY 30, 2018

Here are four quick takeaways: Why having real, authentic conversations with your audience is key. million interactions (making it the fifth most popular Facebook post of 2015), thanks to the strong, positive emotions it generated. What follows is a lightly edited transcript of the conversation between Hailley Griffis and Brian Peters.

Social Media 88

Social Media Marketing Influencer Energy 88

Ignite Social Media

OCTOBER 14, 2016

PTnehlbyrO pic.twitter.com/su0Rn72x63 — Coca-Cola (@CocaCola) November 7, 2015. When you’ve made the decision to take a stab at some authentic, on brand holiday content, you don’t want to wait until the day of to share the wealth. Content Series & Hashtags. Captain Obvious, Meet General Meaningless. More Like Holiweek!

Content 60

Content Hashtag UGC Social Media 60

Buffer Social

FEBRUARY 14, 2017

A photo posted by Buffer (@buffer) on Nov 3, 2015 at 8:58am PST. For Instagram posts, do you want to use a branded hashtag? You can have one hashtag for all your takeovers or a unique one for each takeover. instagramtakeover and #takeovertuesday are popular hashtags for Instagram takeovers.). Promote the takeover.

Hosting 109

Hosting Instagram How To Metrics 109

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. McDonald’s – 79 million followers. Netflix – 60 million followers.

Brands 96

Brands Facebook Campaign Sports 96

Buffer Social

AUGUST 11, 2016

Snapchat Video is Raw, Authentic, and Going Mainstream. Posts with at least one hashtag get 12% more engagement. Create personal video content on Twitter and take the extra time to follow up in an authentic way. Wondering what the most shared video ad of 2015 was? Use high-resolution 720p or 1080p HD.

Video 40

Video Twitter Content Facebook 40

Unmetric

SEPTEMBER 27, 2019

McDonald’s added close to 24 million followers since 2015, a 43% growth in followers with an average of 15K followers added per day! Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. McDonald’s – 79 million followers. Netflix – 60 million followers.

Brands 72

Brands Facebook Campaign Sports 72

Buffer Social

SEPTEMBER 28, 2017

So how can you minimize the time it takes to engage with your followers and still be authentic at the same time? In this post, we’ll share the tactics and tools we use to engage with our amazing social media followers quickly and authentically. . Medium (@Medium) February 10, 2015. 5 creative types of replies you can use.

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Authentication Engagement Social Media How To 111

Unmetric

SEPTEMBER 19, 2018

Glossier is ultimately the tongue-in-cheek, cool girl of social media who is authentic unlike many of their peers from beauty industry. From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content.

Social Media 141

Social Media Hashtag Instagram Meme 141

Webbiquity SMM

APRIL 27, 2021

Interest in the medium gradually declined over the next few years, then began picking up again in 2015. Search interest in influencer marketing lagged social media by seven years, starting to rapidly rise in late 2015 / early 2016. Of course, most podcasts are recorded for later consumption. Buyers don’t trust ads.

B2B 318

B2B Influencer Social Media BuzzStream 318

Sprout Social

OCTOBER 17, 2016

You need to be up to date on what’s happening in Twitter world such as trending topics and popular hashtags. Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. Limit yourself to one hashtag per Tweet.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Buffer Social

FEBRUARY 22, 2017

Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience. A photo posted by Airbnb (@airbnb) on Aug 20, 2015 at 6:06pm PDT. Another way to curate user-generated content is to create a branded hashtag for a story that you want to tell.

Social Media 111

Social Media Hashtag Curation Instagram 111