Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

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Postcron

JULY 6, 2018

They’ve become such a common part of online communication that Oxford Dictionaries selected the “tears of joy” emoji as its Word of the Year for 2015. If you’re not using them in your social media posts, there are some compelling reasons to start. Just how popular are they? How to try it.

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Postcron

JULY 6, 2018

as its Word of the Year for 2015. If you’re not using them in your social media posts, there are some compelling reasons to start. That’s good news for companies that want to increase engagement on social media. Love them or hate them, emojis have infiltrated our digital world. Not sure where to start?

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Social Media Strategies Summit

AUGUST 1, 2019

Their followers are interested in them because they feel an authentic connection to them or whatever made the influencer ‘Instagram Famous’. You can build a more authentic brand partnership. These influencers also report sharing authentic, quality content and engaging with their followers. Why use a micro-influencer?

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Buffer Social

JULY 30, 2018

It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. Today on The Science of Social Media we’re dusting off and breaking down 6 old school marketing tactics that still work like a charm on social media. Let’s dive in! ?.

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Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. They’ll be bringing their 25+ years of marketing experience to the stage at the Social Media Strategies Summit. In 2018, they built first-of-kind video production solutions for YouTube’s customers.

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Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now.

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Issues Survey Campaign Authentication 133

Socially Sorted

JULY 14, 2016

Do you want to learn some instantly actionable, smart social media lessons for small business? In this post, I share some super simple strategies that a car dealer in Portland is using to drive engagement and traffic on social media. KuniLexusofPortland (@lexusofportland) October 16, 2015. Image by Shutterstock.

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Keyhole.co

APRIL 20, 2023

” Moreover, before the advent of social media, newsjacking centered on establishing a person as an authority in the dissemination of pertinent information. Newsjacking can be in the form of blogs, video materials, simple social media content, long-form articles, and website popups.

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Kikolani

FEBRUARY 20, 2015

Fetching Friday is back for week eight of 2015! The New Authenticity and Authority: What it Looks Like, How to Use It by Sonia Simone. 4 SEO Tactics to Embrace in 2015 by Martin Link. Social Media Marketing. Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing.

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agora pulse

DECEMBER 20, 2016

In the past year, Instagram has skyrocketed in ranks of social media platforms businesses need to be marketing on. The visual-centric platform is known for its high engagement , and social videos are just as important here as they are on other platforms. Choose Relevant Hashtags. hashtags per post.

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Likeable

AUGUST 26, 2019

And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about their pets on social media as much and as often as their human family. Their momager, Lily, said: “We have made so many friends over the years of being on social media.

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Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Tourism Australia. Stuart Weitzman.

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Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

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Ignite Social Media

OCTOBER 14, 2016

The social media sphere is already an immensely busy arena, and it can be difficult for your content to gain traction on the quietest of days. It should come as no surprise that the holidays bring with them significantly increased activity across most every social media platform. Content Series & Hashtags.

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Content Hashtag UGC Social Media 60

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Image via Unsplash. It’s true that 72.6%

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Buffer Social

NOVEMBER 29, 2018

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. If you want to build an enduring connection with your customers you have to have consistency over time. Will this stand up in five years from now?

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Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! And one metric that surely impresses a viewer is the number of followers a brand owns.

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Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Brands that are thriving on popular social platforms are using consistent, well-crafted visuals that are a mix of branded and lifestyle imagery. Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT.

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ProBlogger

AUGUST 30, 2015

Link your social media profiles to your email unsubscribe. Want more ideas to integrate social media and email? Check out Buffers post 6 Creative Ways to Combine Social Media and Email. Social Media. Create a hashtag strategy for Instagram that makes it easy for people to find your photos.

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Training Eventful Tips Analytics 20

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own! And one metric that surely impresses a viewer is the number of followers a brand owns.

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Brands Facebook Campaign Sports 72

Pixlee

NOVEMBER 17, 2016

When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading.

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Buffer Social

FEBRUARY 14, 2017

According to Gary Vaynerchuk , a well-known entrepreneur and social media marketer: These takeovers are not only fun, but are also a great example of a 50/50 value exchange —a partnership that’s mutually and equally beneficial. Driving social engagement. A photo posted by Buffer (@buffer) on Nov 3, 2015 at 8:58am PST.

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Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. In social media, almost every interaction… …Be it a like, click through or comment – is measurable. More than 1.7 Be Data Informed (and Driven).

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Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. In social media, almost every interaction… …Be it a like, click through or comment – is measurable. More than 1.7 Be Data Informed (and Driven).

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Facebook Marketing Atlassian Analytics 60

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

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Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

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Video Engagement Hashtag Influencer 145

Buffer Social

AUGUST 11, 2016

Video marketing has taken the social media world by storm. Naturally, video strategy has evolved on each of the various social media platforms over the years. The five big social media video channels are Facebook , YouTube , Snapchat , Instagram , and Twitter. Use high-resolution 720p or 1080p HD.

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Video Twitter Content Facebook 40

Proactive Report

MARCH 18, 2016

What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

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Proactive Report

MARCH 18, 2016

What exactly is social aggregation and how does it fit into Digital PR? . A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. Authentic reviews and user-generated content is more important than pushed-out marketing messages.

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UGC Aggregator comScore Bazaarvoice 40

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

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Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.

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