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9 Ideas for Creative TikTok Videos that Will Engage Your Followers

Hootsuite

It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform.

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How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

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What Is Newsjacking?

Keyhole.co

Now, as the use of social media increases, businesses frequently post something in response to breaking news on Instagram, YouTube, Facebook, and other well-known social networking sites. Newsjacking can be in the form of blogs, video materials, simple social media content, long-form articles, and website popups.

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Social Media Strategies of Top US Universities

Unmetric

According to research on social media use in the U.S, social media platforms are the most popular among the 18-29 demographic who spend a considerable amount of their time on different social networking sites. There is no dearth of hashtag campaigns when it comes to universities.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Blogging platforms, content curation software , and social networks enable anyone with the ability and ambition to become a reporter, opinion pundit, or industry trade journalist online. Interest in the medium gradually declined over the next few years, then began picking up again in 2015. Buyers don’t trust ads.

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Ultimate Guide to Social Media Marketing

Sprout Social

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.